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Mind Scans to Map Decision Making Mechanics

Posted by michael on from the chocolate-strawberry-vanilla dept.

rrangel writes "Newsweek is running an article on the fMRI, which tracks brain function by measuring blood flow, and using it for watching the mechanics of economics and choice. Best quote on economic choice: '... there is no quantity of juice sufficient to get a male monkey to look away from the hindquarters of a female in estrus.' H. Hefner has known that all along."

9 of 218 comments (clear)

  1. ..there is no quantity of juice sufficient.. by burgburgburg · · Score: 4, Funny
    there is no quantity of juice sufficient to get a male monkey to look away from the hindquarters of a female in estrus.

    Why can't wives understand that?

    1. Re:..there is no quantity of juice sufficient.. by murraythegreat · · Score: 5, Funny

      very few wives have MRI scanners

      --
      See your sig here
    2. Re:..there is no quantity of juice sufficient.. by Paulrothrock · · Score: 3, Funny
      Yes. And because they can read minds, they think you can, too.

      What do you mean I should have alphabetized the cleaning supplies???

      --
      I'm in the hole of the broadband donut.
  2. Humans are lucky... by mangu · · Score: 5, Funny
    '... there is no quantity of juice sufficient to get a male monkey to look away from the hindquarters of a female in estrus.'


    We don't need that the female be in estrus.

  3. Insufficient juice by kahei · · Score: 5, Funny

    there is no quantity of juice sufficient

    Oh really? I bet they only tried 'reasonable' amounts of juice. They can't be sure unless they try an infinite amount of juice -- or rather, an amount of juice so unfeasibly preposterously gigantic that the monkey is simply nable to comprehend it, so that changes in the juice quantity no longer have any effect. When they use that much juice, I'll take remarks like the above seriously

    Disclaimer: I am only writing this because I am thirsty and like thinking about juice.

    --
    Whence? Hence. Whither? Thither.
  4. Ask my ex-wives by bmiller949 · · Score: 4, Funny

    According to the them, science has it wrong. They should be scanning my posterior instead of my head. Since I married them, I would agree.

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    <sig>no sig</sig>
  5. Cheaper version of this research by rel4x · · Score: 5, Funny

    I can do this research for about $0.
    How many people here enjoy Hustler or Playboy?
    ok, now how many enjoy "Big juice box weekly"?
    What if they added more juice?
    even more?
    Case closed.

    --

    Before you mod me funny, think, perhaps I was insightfully funny?
  6. What to do with this info! by rel4x · · Score: 5, Funny

    Oo! I've thought of what to do with this information. We can start using sex to sell things, like juice! I wonder why no one has thought of it before!

    --

    Before you mod me funny, think, perhaps I was insightfully funny?
  7. I'm doing just fine... by cpthowdy · · Score: 3, Funny

    with my "Jump To Conclusions" mat. Good enough for all of life's decisions!