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Microsoft Plans More Japan-Specific Xbox 2 Games

Thanks to Bloomberg.com for its report discussing Microsoft's plans to recruit local developers to help the Xbox 2 succeed in Japan. Norman Cheuk of Microsoft Japan indicates: "A lot of what we're doing today is to position ourselves. We're looking at the future generations where we'd like to be successful", though efforts to encourage more Japanese Xbox exclusives (following on from Tecmo's Dead Or Alive 3/Dead Or Alive Ultimate) have recently been stymied: "Capcom Co., Japan's third-biggest game maker, has turned down offers from Microsoft in recent months to help pay distribution and development costs in return for more exclusive games for the Xbox, said Kazuhiko Abe, head of Capcom's corporate strategy division, without giving details." Abe also stated Capcom "isn't interested in developing more" Xbox titles, simply saying: "There are no plans... It's just not profitable enough."

31 comments

  1. Microsoft.... by Anonymous Coward · · Score: 0

    should just cut their losses in Japan. They didnt make a solid enough system, nor quirky, original games to sell in japan. Basically: just give up and try again with XBox 2.

  2. If I were Japanese... by lunarscape · · Score: 5, Insightful
    If I were Japanese, why in the world would I buy an Xbox when the JP-PS2 has more than 10 times as many titles as the JP-Xbox?

    In the U.S., a person who can only afford the hardware and games for one or two systems has a more difficult decision to make between the Big Three. While the PS2 does win in sheer size of its game library, the Gamecube and Xbox have better games in certain categories.

    In Japan, where Sony and Nintendo have been household names for decades, it'll be much more difficult for an American company with a smaller game library to find a place in the market.

    So unless Microsoft makes some shady exclusivity deals with a good number of developers over there, I just don't see Xbox [insert number here] doing well at all in Japan.

    1. Re:If I were Japanese... by Lynxara · · Score: 5, Insightful

      And Microsoft is not likely to get the exclusivity deals they need (even shady ones) unless they're willing to absolutely hemorrhage money at Japanese developers. Why should Japanese manufacturers want to make games that will be exclusive to a highly unpopular console unless they're guaranteed to turn a profit before development even begins? Especially when other Japanese companies will probably bribe them more simply not to take MS's bribes?

      MS doesn't seem to have done anything to persuade the shrinking Japanese gaming industry that they should be allowed to have a share of the profits, anyway. Until MS is willing to play ball with the companies already there, the doors they need open to make the X-Box big in Japan will not be opened. The "lone cowboy with the biggest technical specs and his own proprietary apps" schtick isn't going to fly in the incestuous Japanese economy.

    2. Re:If I were Japanese... by jdubois79 · · Score: 1

      If I were Japanese, why in the world would I buy an Xbox when the JP-PS2 has more than 10 times as many titles as the JP-Xbox?

      Well, I was faced with that same question, until I looked at the price points. The Xbox is horribly unpopular here, which means it needs to lower its price to succeed.

      The Playstation2 STILL costs around 18000 Yen (180 USD). Even used, you can only find it as low as 17000. By comparison, I got my Xbox for 15000. I got two controllers, 2 months of xbox live, a DVD Remote (the reason I bought it) Halo and Project Gotham 2.

      The PS2 comes with a controller.

      The price was perfect, as it's just a little more than a DVD player. The lack of games hurts me incredibly, though. What games I can find have been discounted heavily, but there just are too few games to keep things interesting. Everything I play is brought over from america or is Ninja Gaiden. ;)

      --
      --------
      Nothing can be done before the tremendous power!
      RabidComics
  3. What's hard to imagine by 0x54524F4C4C · · Score: 0


    Is how many copy/paste operations a japanese software developer do while writing 1000 lines of code.

  4. if you are serious about japan by tokaok · · Score: 0

    then you microsoft must purchase Square-Enix

  5. Forget Japan by guybrush876 · · Score: 4, Insightful

    and invest in Europe, the Japanese market isn't growing any more, as stated in previous article, so we can safely say that Xbox lost and it would take insane amounts of money to win it, on the other hand European market is still growing, EU as 500+ million people and lots of them aren't playing yet, and if they treat the EU market as they do the US they could win a market share. This would be easy because Sony treats EU market badly, prices are higher and games arrive later than US, so with a small effort from Microsoft the market share could rise. I understand that the EU market could be a little more complicated because of the different languages, but let's face it how hard is it to translate a game? Not much just prepare it advance to support different languages and get good translators, (don't hire any Portuguese because I prefer the games in English :)).

    1. Re:Forget Japan by ObsessiveMathsFreak · · Score: 1

      They'd grow a lot faster if they engaged in real competition in Europe as well.

      Forget the price of the console. It's the price of the games that concerns me more. If games were 30 euros instead of 60 euros, I'd buy one a week, instead of one a month. 60 euros is a big risk for something that could be crap.

      If MS want sales of their console to rocket. Cut game prices in half. I'd buy an Xbox tomorrow if they did.

      --
      May the Maths Be with you!
    2. Re:Forget Japan by xgamer04 · · Score: 1

      In some parts of Europe, though, the Xbox is already a leader. Why? Ease of pirating software.

      --
      When you look at the state of the world, how can you not become a radical, liberal anarchist?
  6. Pssss...Capcom....... by superultra · · Score: 3, Insightful

    Abe also stated Capcom "isn't interested in developing more" Xbox titles, simply saying: "There are no plans... It's just not profitable enough."

    Call me crazy, but maybe Capcom should try making xbox games for $50 instead of, you know, $200.

    1. Re:Pssss...Capcom....... by superultra · · Score: 1

      So that game isn't available for $50?

      Not really. You'll have to have bought the $200 original Steel Battalion and controller, which means for anyone not owning the original SB, Line of Contact will pick your pocket for $250 to play.

      What about the ones listed for $30?

      Well, let's see. Using gamerankings:
      Auto Modellista - 54%.
      Capcom v. Snk 2 - 80%
      Group S Challenge - 54%
      Dino Crisis 3 - 56%
      Genma Onimusha - 80%
      Pro Cast Fishing - 43%

      So, the highest scored Capcom Xbox games are either ports, or they cost upwards $200 to play. So, perhaps to revise my statement: Capcom, how about making some good games that cost $50?

      Face it, the Xbox is going to die

      You're countering an argument I never made. In fact, I would argue that the Xbox died in Japan a long time ago. What I did suggest is that Capcom never tried in the first place. This business about Capcom "not being interested in making Xbox games anymore..." Hell, the gamerankings show that they were never interested. Of course, Capcom threw their bets in with Nintendo with the Resident Evil exclusive deal instead of the PS2, so it's not as if Capcom is some bellweather for console success.

  7. Japanese aren't buying games... by Anonymous Coward · · Score: 0

    The Japanese video game market is in the dumps. Why on earth even try to compete in a contracting market?? They should pull out and try again when the market recovers.

  8. Wrong types of games? by Winterblink · · Score: 1

    I'm not entirely confident Microsoft can even come up with types of games that appeal to Japanese gamers. :)

    --
    "I'm a leaf on the wind. Watch how I soar."
    -Hoban Washburn
  9. Ummmm.... by TJ_Phazerhacki · · Score: 1, Interesting
    I posted in the earlier comment that mebbe Microsoft was the Last bastion of hope for american console gamers who dont know Japanese.

    And then they try to pull "More" Japanese exclusive titles? COME ON!!! The Japenese market is one of the most saturated markets on Earth, game wise, and the bloody statistics show that not only are fewer games being sold there, but there is less interest in new titles than ever before. The only thing still alive over there are well established franchises and the "Quirky" games.

    Now, I may be missing the point, but why in God's name are they trying to encourage a market in which one popular arcade title consists of sticking a plastic Finger up someone's digital ass? I think it would be appropriate if the game responded in English that's the only thing Japenese exclusive games are good for anyway - screwing over us.

    Come on MS - Realize that if nothing else, simple xenophobia and the abosolute fear of something new - how many mega man games? - will prevent you from taking a controlling share in a dying market, and pump up Europe, as earlier suggested.

    --
    Physics is nothing like religion. If it was, we'd have an easier time trying to raise money!
    1. Re:Ummmm.... by DeadScreenSky · · Score: 4, Insightful

      Now, I may be missing the point, but why in God's name are they trying to encourage a market in which one popular arcade title consists of sticking a plastic Finger up someone's digital ass?

      I wouldn't call Boon-ga Boon-ga a popular game. It is just a quirky niche game - it isn't the next Street Fighter II or something! And the country that invented games like (the tremendously popular in comparison) Mortal Kombat or Custer's Revenge probably shouldn't criticize other countries for their tastes in gaming. Some developers are just going to make disturbing, 'gross' games - it doesn't reflect on that country's whole gaming market! It isn't like every Japanese or American gamer gets together and votes for a "poke your boss' anus"game or "rip off a woman's head for bonus points" game.

      The rest of your less-trollish analysis isn't necessarily wrong, though you probably overstate how much "quirky" games sell there. They are made more over there (easier to get published), but they usually don't sell well. Japanese gamers mainly buy franchise games, just like Western gamers do. They are just different franchises in many cases.

      MS has been actually doing a pretty good job going for Europe from the start (some of the Xbox's best games are European developed and focused, like the Project Gotham and Rallisport Challenge series), but I agree going for it more wouldn't hurt.

      --
      There is no excellent beauty that hath not some strangeness in the proportion. -- Francis Bacon
    2. Re:Ummmm.... by bugbread · · Score: 1

      Now, I may be missing the point, but why in God's name are they trying to encourage a market in which one popular arcade title consists of sticking a plastic Finger up someone's digital ass?

      We're talking about Japan. Boonga Boonga is a Korean game. Only 200 units were sold to Japanese arcades, which is absolutely nothing (one unit for every 20 towns or so in Japan, if that).

  10. Make More Dating Sims! by blueZhift · · Score: 3, Funny

    Seriously! One reason for failing in Japan was the lack of uniquely Japanese content, such as so called dating sims (Ren Ai games), various board games, work sims, and the oddball title here or there (think of Seaman). In addition to the absence of Japanese style RPGs. The other reason was that the darn thing was just too big and ugly for Japanese tastes.

    With a stable of local developers given a free hand to create games for the Japanese market and a redesigned console, they have a chance. Why is the Japanese market important? Well, even with game sales in decline there right now, it's still a lot of money on the table. Not only that, you can't really say you've been successful unless you can make it in Japan which in many ways is still the center of the video gaming universe. And that has implications for getting the best developers to write games for your platform which means more royalties for you.

    So bring on the Dating Sims!

    1. Re:Make More Dating Sims! by th1ckasabr1ck · · Score: 1
      ...work sims...

      Obligatory Simpsons quote: "I want to try the yard work simulator!"

  11. What does more japan-specific games mean? by Zed2K · · Score: 3, Funny

    Does that mean more games with characters with blue hair, big eyes, bad dubbing, and disco clothes? And stories about being good to the earth?

  12. Xbox is really bombing in Japan and... by Anonymous Coward · · Score: 0

    They should cut their losses there. They think the more money they through at the problem, the better it will be. It isn't Iraq, it's Japan. Microsoft won't ever understand the market for niche games and dating sims that are so popular over there.

    Are the going to get exclusive for Xbox2 Yoshinoya 2? That won't sell more systems.

  13. Re:if you are serious about japan by Pluvius · · Score: 2, Informative

    Tried and failed. If they couldn't buy Square then, I very much doubt they could buy Squeeeeeenix now.

    Rob

  14. Some advice to Microsoft: by GaimeGuy · · Score: 2, Funny

    Don't codename the Xbox 2 the Manhattan Project. Codenaming the X-box "Project Midway" didn't help your situation in Japan.

  15. 3 words.... by Anonymous Coward · · Score: 0

    Teenage Pee Party. Take the low road MS!

  16. Across the ocean by MrLint · · Score: 1

    I find this a bit amusing, mainly because many games made in japan never make it to the us (as they would never sell), or the content is changes to suit the american palette (usually toned down).

    So, this make me wonder, are the games that get sold in japan going to be toned down american games, or perhaps the opposite,, they will be toned up with a lot more sex and violence. Dont forget the tentacles! :)

  17. A good idea to rank up sales! by AzraelKans · · Score: 1

    1.-DONT make fun of japanese business men in your E3 presentation video! (It doesnt work I've tried.) Sorry I dont have the link around.

    2.-Get square enix to sign just picture this: Final Fantasy X... BX!

    3.-Convince capcom to port megaman, viewtiful joe and DMC

    4.-Change every single football game in development for dating sims and every FPS (except halo2) for RPGs replace blood and gore in adventure for cutesy hamsters, girls with eyes the size of the moon and hair every color of the rainbow and fuzzy critters that curiously enough can only pronounce their own wacky name.

    5.-PROFIT! (maybe)

    (Hehehehehe, Sorry I couldnt help myself)

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    Go ahead MOD my day!
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    1. Re:A good idea to rank up sales! by Anonymous Coward · · Score: 0
      5.-PROFIT! (maybe)

      Huh? What am I missing here? Why do all of you nerds on Slashdot keep posting these PROFIT!!! responses like they are actually funny. What the fuck are you referencing and why do you all have to litter these comments with that word? It is not funny and just plain idiotic. Grow up.

    2. Re:A good idea to rank up sales! by Anonymous Coward · · Score: 0

      Communist

    3. Re:A good idea to rank up sales! by AzraelKans · · Score: 1

      What am I missing here?
      The unquestionable truth that slashdot is full of geeks perhaps?

      Its just a phrase someone started using to mock MS business plans funny thing is that it turns out you can use it in just about everything, is kind of Slashdot's own "all your base" phrase and its funny to use it, try it sometime. And losen a bit ok? these are comment posts, not PHD thesis, they are not even articles.

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    4. Re:A good idea to rank up sales! by Anonymous Coward · · Score: 0

      its from the underpants gnomes in south park.

      and, no. . .i am not joking.

  18. what Microsoft needs to do by jonwil · · Score: 1

    Is to buy some japanese companies.

    As cited, simply trying to get them to make xbox only games wont work, microsoft needs to actually buy someone in japan then they will have xbox-only japanese titles.

    Perhaps Square Enix, they are HUGE in japan or something (something to do with some RPG series or something). Although I am sure that even if Microsoft threw every cent it has at buying them (square enix) out, they still wouldnt be able to do it (and not because they dont have enough money, no amount of money will overcome the 1000s of japanese bringing the country to a standstill with protests because they dont want square enix going to MS)