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Matrix Decision Making

Eli Singer writes "I'm writing to recommend The Power of the 2x2 Matrix , the best book on decision-making I've seen in a long time. The book presents 55 decision matrix models by some of the best minds out there including Stephen Covey ( 7 Habits of Highly Effective People ) and Geoffrey Moore (Crossing the Chasm). Although the book is primarily for business decision-making, the matrices really force you to think about your own personal and professional life." No bones about it, Singer is not a disinterested party: he helped with research that went into it. Read on for the rest of his review, below; there's also a link to a sample chapter of the book. (The Globe and Mail recently reviewed this book as well.) The Power of the 2x2 Matrix author Alex Lowy & Phil Hood pages 320 publisher Jossey-Bass rating 8 reviewer Eli Singer ISBN 0787972924 summary Using 2x2 Thinking to solve business problems and make better decisions

I had the pleasure of working with the authors of this book for over a year as a research assistant. Over that time I came to deeply associate with the 2x2 Matrix approach to problem-solving, and believe it is one of the most novel, fun, and effective ways of understanding business and personal dilemmas.

The idea behind 2x2 Matrix problem solving is to simplify any dilemma you're experiencing to its two core, often competing, facets. For example, The Gartner Magic Quadrant evaluates a company's technology solution based on Completeness of Vision and Ability to Execute. These two aspects are then placed on opposing axis of a grid and given hi/low extremes. This instantly generates four quadrants of distinctly different possible scenarios. In this case:

  • Niche Players - Low completeness of vision, low ability to execute
  • Visionaries - High completeness of vision, low ability to execute
  • Challengers - Low completeness of vision, high ability to execute
  • Leaders - High completeness of vision, high ability to execute

The authors, Alex Lowy and Phil Hood, have gone to great lengths to examine outstanding problem solving practices offering both an academic explanation of the theory behind 2x2 modeling, and a profile of 55 of the best decision models out there.

These 55 decision models, presented in short, clear summaries with illustrations and often technology-based case examples (drawn from IBM, Apple, HP, Borland, and the open source world) are the real gold in the book. The models range from highly business-oriented strategy, marketing, and employee-motivation frameworks, to personally oriented frameworks that help structure time, understand personality conflicts, improve leadership skills, and evaluate career transition opportunities.

Chapter 3 is devoted to what the authors call Archetypal Business Dilemmas. The dilemmas presented here speak vividly to the challenges being experienced right now by the open source community:

  • Head vs. Heart The toughest choices are between doing what makes sense, and what feels right.
  • Content vs. Process Content is the what, Process is the how. Success in most things requires mastery of both qualities.

Also, there are a host of technology gurus who have been interviewed and have matrices presented from their work: Charles Fine, author of Clockspeed; Watts Wacker, author of The Deviant's Advantage ; Hal Varian and Carl Shapiro, authors of Information Rules ; Paul Weifels and Geoffrey Moore, authors of Crossing the Chasm; and Joseph Pine and James Gilmore, authors of The Experience Economy.

It is almost impossible to read this book and not compulsively apply these exceptional models to personal life. At the moment I've been working with Stephen Covey's Urgency and Importance matrix.

For many of us, life is filled with tasks that are Urgent, leaving little time for more fundamental and long-term activities necessary for personal and professional development.The Time Management matrix explores two key dimensions, Importance and Urgency:

Importance. Things that are important are reflective of one's values and contribute to achieving higher-priority goals and personal mission. Importance is about results that matter.

Urgency. Urgent things require immediate attention. They tend to be visible, popular with others, and to act on us.

My cell-phone and inbox both feel highly Urgent, and I often answer my messages immediately, despite the fact that in most situations their Importance is questionable. I'm working at shifting away from a crisis-oriented instant response, which is in turn generating more free time to work on the things that are really important to me but don't necessarily jump in front of my face.

Without actually sitting down and plotting how I used my time during a week on the matrix, I would never have had to directly face the multitude of things I was sacrificing just to keep up with my trivial emails. It's the simplicity and clarity of 2x2 modeling that makes it a great tool for wrestling with dilemmas, and generating deep insights.

Most will find the book an easy and engaging read, especially the framework sections. The downside, if there is one, is the sheer volume of great frameworks. One can only absorb a few at a time and for this reason I'd recommend reading slowly, jumping from the table of contents right to parts that sound the most interesting.

You can purchase The Power of the 2x2 Matrix from bn.com; a sample chapter is available here. Slashdot welcomes readers' book reviews. To see your own review here, carefully read the book review guidelines, then visit the submission page.

32 of 296 comments (clear)

  1. Matrix Decision Making by Gentoo+Fan · · Score: 5, Funny

    Red pill or blue pill?

    1. Re:Matrix Decision Making by ALeavitt · · Score: 5, Funny

      Buy the boxed set for the extras, or remain secure in my knowledge that Revolutions will never enter my house?

      --
      This sig has been stolen. Return it to its original user for a reward.
    2. Re:Matrix Decision Making by evenparity · · Score: 5, Funny
      Didn't you read the review?

      It's a 2x2 matrix decision making model, so you can take 1) No red pill/no blue pill, 2) Red pill only, 3)Blue pill only, or 4) Red and blue pill.

  2. Re:Somehow.... by BigDork1001 · · Score: 3, Funny
    Seriously, am I the only one who thought this was a Matrix Movie related topic at first glance?

    Considering this is /. I highly doubt it.

    --
    "Armed forces abroad are of little value unless there is prudent counsel at home" - Cicero
  3. The time honoured way by Quirk · · Score: 3, Funny

    "... simplify any dilemma you're experiencing to its two core, often competing, facets..." then flip a coin.

    --
    "Academicians are more likely to share each other's toothbrush than each other's nomenclature."
    Cohen
  4. I Find The Self Help Books Useful by dcocos · · Score: 4, Insightful

    If I go to a company and I see "How to Win Friends and Influence People", "Who Moved My Cheese","The Seven Habits of Highly Effective People" or "Managment for Dummies" on a desk I know that it is not a place I want to work. To me it is the same as seeing "SQL for Dummies" on a lead DBA's desk if you are that far along in your career you should be well beyond those books.

    1. Re:I Find The Self Help Books Useful by tcopeland · · Score: 3, Interesting

      > "How to Win Friends and Influence People"

      Oh, I don't know. Carnegie's book said a lot of fairly harmless things, like "say thank-you to people", and "try to remember what things the other person is interested in".

      Of course, these techniques can be abused to attempt to manipulate people, and that's not so nice. But there's nothing wrong with generally being positive and trying to interact well with other folks you work with....

    2. Re:I Find The Self Help Books Useful by Daniel+Dvorkin · · Score: 3, Insightful

      YES. This, like every other instance of management 13375P33X I've ever seen, is pseudo-intellectual blather by pseudo-educated people who lacked the brains and dedication to ever learn anything worth knowing. Good managers learn by common sense and OJT; those who think management can be condensed into buzzword-laden bestsellers are inevitably terrible at actually doing it.

      --
      The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
    3. Re:I Find The Self Help Books Useful by dcocos · · Score: 3, Insightful

      Oh, I don't know. Carnegie's book said a lot of fairly harmless things, like "say thank-you to people", and "try to remember what things the other person is interested in".

      My point is that if you have to learn this from a book and it is not common sense then you probably won't be a very good manager.

    4. Re:I Find The Self Help Books Useful by tcopeland · · Score: 3, Interesting

      > if you have to learn this from a book

      True, if these things don't come naturally, faking them won't do you much good. But at the same time, sometimes it's helpful to read something that encourages saying thank-you and such like. A good reminder...

    5. Re:I Find The Self Help Books Useful by mdf356 · · Score: 3, Insightful
      While I agree that buzzword-laden bestsellers may not be helpful, I disagree with the sentiment you express by "Good managers learn by common sense and OJT". Your statement implies to me that you believe there's no way to teach management. *Every* skill can be factored into repeatable, trainiable, learnable units and best practices. Else we wouldn't have universities.

      I also understand that no amount of classroom learning is enough; actual experience is needed. But that experienec is much more immediately useful when one has a solid thoretical and intellectual understanding to build upon. Management should be no different from engineering here.

      You could just as easily say that you don't trust programmers with a copy of K&R and Harbison&Steele; they should learn by common sense and OJT.

      Cheers, Matt

      --
      Terrorist, bomb, al Qaeda, nuclear, yellowcake, kill, assassinate. Carnivore is dead... long live Echelon.
    6. Re:I Find The Self Help Books Useful by Stiletto · · Score: 3, Funny


      But the only person I know who is into Carnegie's stuff. Has the book it would seem has even been to classes and shit. Is a complete and total asshole.
      ...but did he know how to use complete and understandable sentences?

  5. Turning off that cellphone by ZeroGee · · Score: 3, Insightful
    Quote:
    My cell-phone and inbox both feel highly Urgent, and I often answer my messages immediately, despite the fact that in most situations their Importance is questionable. I'm working at shifting away from a crisis-oriented instant response, which is in turn generating more free time to work on the things that are really important to me but don't necessarily jump in front of my face.

    I've recently stopped checking voicemails incessantly, and I feel strangely liberated as a result. I'm so used to being tied in to broadband at home and at the office, and 2.5G on the run, that it's nice to be blissfully unavailable once in a while. Whether I leave my cellphone at home, or prioritize my current activities higher than the interruption of the vibrating electronics, it's amazing how much more peaceful things can seem.
  6. Binary Thinking by JoeWalsh · · Score: 5, Insightful

    2x2 matrices are sometimes useful, but more often they just encourage us to limit the number of possibilities we consider. We're so prone to thinking in terms of binary choices anyway that what we need is something to help us see the multitude of possibilities rather than something that narrows the scope.

  7. Missing the point by KDan · · Score: 5, Insightful

    The goal of these decision matrices is not to actually make decisions, but to validate decisions - to get everyone to agree that the decision is the correct one, which is where most of the hard work lies in corporate decision-making. Generally there's plenty of people able to make the right decision, whether they be the local leader, an outside consultant, etc, without needing any gimmicks like "decision matrices". But getting everyone to agree on a decision and put their will behind it and implement it - boy, that takes all the shiny stuff you can muster.

    Daniel

    --
    Carpe Diem
  8. Thank you, Space Ghost by GMFTatsujin · · Score: 4, Funny

    Fortunately, I have a highly complex mind that can reduce any machine to a simple yes or no answer.

    No!

  9. Must... not... resist... by Hard_Code · · Score: 4, Funny

    Hitchhiker: You heard of this thing, the 2x2 Matrix?
    Ted Stroehmann: Yeah, sure, 2x2 Matrix. Yeah, the decision making strategy.
    Hitchhiker: Yeah, this is going to blow that right out of the water. Listen to this: 1... by... 1... Matrix.
    Ted Stroehmann: Right. Yes. OK, alright. I see where you're going.
    Hitchhiker: Think about it. You walk into a book store, you see 2x2 Matrix sittin' there, there's 1x1 Matrix right beside it. Which one are you gonna pick, man?
    Ted Stroehmann: I would go for the 1x1.
    Hitchhiker: Bingo, man, bingo. 1x1 Matrix. And we guarantee just as good a workout as the 2x2 Matrix folk.
    Ted Stroehmann: You guarantee it? That's -- how do you do that?
    Hitchhiker: If you're not happy with the first 1x1 matrix, we're gonna send you an extra 1x1 matrix free. You see? That's it. That's our motto. That's where we're comin' from. That's from "A" to "B".
    Ted Stroehmann: That's right. That's -- that's good. That's good. Unless, of course, somebody comes up with 0x0. Then you're in trouble, huh?

    --

    It's 10 PM. Do you know if you're un-American?
  10. I've seen this before... by jmrobinson · · Score: 4, Interesting

    ...in a management book I've read. Employees all have willingness and ableness.

    Great employees are willing AND able
    Employees that need training are willing and not able
    Employees and need some attitude adjusting are not willing and able
    Employees that are about to get their asses fired are not willing and not able
    It is very interesting to see this type of matrixed used in other places.

  11. Sounds like quantitative analysis of nonsense by gpinzone · · Score: 4, Insightful

    Geez, you could make 2x2 matrixes of anything and make it sound like you're accomplishing something. How do you guard against backfitting a matrix to agree with a preferred solution? I didn't expect the review to give a complete understanding of this method, but I wish it were just a little more informative.

  12. DPS... by mrdogi · · Score: 4, Funny
    That is, Dead Poets Society.

    After reading the above blurb about putting it on a 2x2 grid, I had a strong image of Robin Williams at the board drawing graphs as the student read, then afterward saying 'excrement', or some such. I expect that in the case of this decision-making thing, it can actually make sense to use the method. For judging poetry, though, no.

    Also, I agree with the posts elsewhere- my first thought on the topic WAS the movies.

  13. The Importance of Market Speak by dykofone · · Score: 5, Interesting
    I'm just a lowly engineer in a HUGE corporation, so I've always been skeptical and often frustrated with buzzword laden talk about proper decision making strategies and achieving optimum 'cinergy.'

    The truth is though, that once a corporation gets to a certain size, the more stuff like this becomes vital. And the only way a hard working engineer is ever going to be able to get his voice heard (or interpret what he is told) is to understand the processes and procedures that upper management uses.

    Books like this are invaluable if you want to be a succesful engineer in a corporate environment, because no matter how many times you yell at your boss "this just isn't logical!!!!" your message isn't going to get across unless you can speak their language. Being an engineer isn't about exclusively knowing the numbers and running the experiments (we generally call those people "scientists"), it's about organizing your resources and abilities in a way that the general public will believe and buy into.

    My biggest role models haven't been the cynical yet super intelligent underdogs, they've been the cynical yet super intelligent Senior engineers who got there knowing how to play the corporate BS for what it is. I say books like this should be required reading for any engineer who wants to be taken seriously in a corporation, and subsequently getting your inovative ideas across.

  14. Scott Adams said it better by Tri0de · · Score: 5, Insightful

    simple but effective boss matrix:

    Evil
    Harmless

    by
    Competent
    Incompetent

    Thus, if
    -Competent, Evil deal with by steering towards co workers,
    -if Incompetent Harmless, hang out with, senl lots of 'feel good' memos and cutsie emails,
    -if Incompetent Evil - HIDE
    -if Competent Harmless then upwardly delegate as much work as possible.

    --
    "Everyone is entitled to their own opinion, but not their own facts."
  15. Completely invalid review by mat+catastrophe · · Score: 4, Insightful
    I had the pleasure of working with the authors of this book for over a year as a research assistant.

    This admission does not allow you to review the book. This is kind of like letting a priest sell you a bible, or a politician tell you how great his party is doing. It's a little *too* close to conflict of interest.

    --
    sig not found
  16. Love vs. Fear Matrix by gpinzone · · Score: 4, Insightful

    From the movie Donnie Darko:

    Donnie: Life isn't that simple. I mean who cares if Ling Ling returns the wallet and keeps the money? It has nothing to do with either fear or love.

    Kitty Farmer: Fear and love are the deepest of human emotions.

    Donnie: Okay. But you're not listening to me. There are other things that need to be taken into account here. Like the whole spectrum of human emotion. You can't just lump everything into these two categories and then just deny everything else!

  17. The Power of the 2x2 Matrix! by NoMoreNicksLeft · · Score: 5, Interesting

    When all your problems in life and business can be neatly summed up into 4 absurdly simply outcomes, nothing beats the power of the 2x2 decision matrix. Examples:

    Is there a God, and should I worship him?

    ........... Worship ... Don't Worship
    God ......| Great ...... Hell
    No God | So-so .... Live it up!

    So what, if non-idiots wish to ruin the pea-brained genius of this matrix with questions like "What if there is more than one god, or that a single god might not care about Christian ideals?". This matrix can show you the only way to live your life correctly. And who can forget the sarcastic logic of Scott Adams, in this comic strip favorite:

    Bosses:
    ........... Competent .... Not Competent
    Good ..| Yeh, right ....... Hell
    Evil ..| Hell ...... Finally, someone honest!

    Finally, someone has discovered this breakthrough in philosophy that proves you are screwed no matter what you do. Before this, people actually had false hopes of something better, but they need not suffer under any such illusions today!

    Pick up your copy at your local Barnes And Noble bookstore today, for these and many other incredible matrices!

  18. morpheus/neo by Anonymous Coward · · Score: 5, Funny
    M- "So now you must make your choice. I can only show you the door. You must be the one to walk through it."
    N- "I asked you for your advice on which pill I should take, now instead of 2 choices I have 4. Are you messing with me? Or is this that 'new math' crap I heard about?"

    M- "Okay, I'll skip the mystic mentor method and go straight to Telling You What to Do (tm). What you REALLY need is more choices..."

    (an hour passes)

    N- "Okay, so I can either fly to Bogota and look for a bearded man selling mule rides near a banana stand, or I can call my cousin Mikey and ask him to think of a prime number, or I can tap my heels together three times..."

    M- "Damn, you're too stupid to get it aren't you. I guess you're not the One. Give me back my pills."

    N- "ha ha ha ha ha, I'll just sell them both, and screw you and your philosophical dilemmas. I don't need Ultimate Awareness, I've got UltimatePasswords.com"

  19. A real recommendation, not a placebo by Charles+Dodgeson · · Score: 5, Insightful
    My wife teaches Judgment and Decision Making in a business school, and has reviewed a number of textbooks. She hasn't commented on this one, and I don't know whether she is even aware of it. But from reading the description of it, this is likely to be what she calls an "airport book". That is, a book that will sell to business travelers in airports. While there might be some research and value burried in the book, these tend to work like placebos. If you do anything at all to consciously think about your decision making, you are likely to have some improvement.

    The problem with airport books is that they are exceedinly selective in the research that they draw upon, and it is never fairly evaluated. Also conclusions are jumped to with great alacrity.

    If you really want a good decision making book, my first recommendation is Jonathan Baron's "Thinking and Deciding". It is an undergraduate textbook, which I think is very geek friendly. Indeed, it is a bit too geek friendly for my wife's students, so she uses more basic text books.

    I don't know what the reviewed book contains. I do know how management people use what they call the "2 by 2 matrix". If that is the only tool discussed in the book, then one should probably give it a miss. Any decision making book that doesn't discuss Bayesian reasoning is not something I would recommend to any geek. Baron's book I would. (And I have no connection with Baron).

    --
    Prime numbers are exactly what Alan Greenspan says they are -S. Minsky
  20. Wow by Weaselmancer · · Score: 5, Funny

    I could almost feel my hair getting pointy just reading the blurb. And for some reason, I'm craving synergy. I think I'll go write a mission statement.

    --
    Weaselmancer
    rediculous.
  21. This immediately brought to mind Pascal's Wager by Thaelon · · Score: 3, Interesting

    In short it's a decision matrix that says believing in god is a better choice than not believing in god. Being an atheist I have to admit it's about the most convincing argument I've ever seen, largely because it's purely logical. Here is the short of it:

    God exists------God does not exist
    Wager for God-------Gain all--------Satus quo
    Wager against God---Misery----------Status quo

    Read all about it here.

    Please excuse the horrible formatting, I suck at html.

    --

    Question everything

    1. Re:This immediately brought to mind Pascal's Wager by dentar · · Score: 3, Insightful

      The problem with Pascal's wager is that it assumes there is one and only one God, and that by not believing in him/her/it you are bound for Hell and by believing in him/her/it you are not bound for Hell.

      Suppose there are two or more Gods and you believe, but you believe in the wrong one?

      Also, how can you "make yourself believe" something? You believe based upon what information you have, nothing more, nothing less. Something either makes sense and is believable or it does not and is not.

      --
      -- I am. Therefore, I think!
  22. Decision making psychological tip by Cuff · · Score: 5, Interesting
    Whenever you're called on to make up your mind,
    and you're hampered by not having any,
    the best way to solve the dilemma, you'll find,
    is simply by spinning a penny.
    No - not so that chance shall decide the affair
    while you're passively standing there moping;
    but the moment the penny is up in the air,
    you suddenly know what you're hoping

    - Piet Hein, from one of his Grook Books
  23. Another Darn Matrix by Alien54 · · Score: 3, Interesting
    Another darn internet personality test, this time with these dichotomies:

    Wacky vs Sober
    Rational vs Emotional
    Constructive vs Destructive
    Leader vs Follower

    As good as any I suppose, and maybe a bit more amusing.

    Of course, you can take the test at this link, if you feel so inclined, and have nothing better to do.

    Personality types described as follows here

    All a good bit of entertainment. and better than some of the other stuff I've seen around [smile]

    Some example results:

    You are a WRCL--Wacky Rational Constructive Leader. This makes you a golden god. People gravitate to you, and you make them feel good. You are smart, charismatic, and interesting. You may be too sensitive to others reactions, especially criticism. Your self-opinion and mood depends greatly on those around you. You think fast and have a smart mouth, is a hoot to your friends and razorwire to your enemies. You hold a grudge like a brass ring. You crackle.

    Although you have a leader's personality, you often choose not to lead, as leaders stray too far from their audience. You probably weren't very popular in high school--the joke's on them! You may be a rock star.

    You are a WRDL--Wacky Rational Destructive Leader. This makes you an enemy of the state. You are charismatic and winning and a very dangerous enemy. You favor justice over compassion, and would almost rather see your opponent fail than you succeed. You impact the lives of those around you more than any other personality. People remember your name and respect you. You are a tremendous amount of fun to be around and astonishing to watch. You are generally abstinent in your habits, and you like things tidy and ordered.

    When picking teams, it is smartest for others to pick yours.

    You are a WRDF--Wacky Rational Destructive Follower. This makes you a hacker. Your thirst for knowledge can be damaging to your possessions--you like to take things apart, even if you then forget to put them back together. You demand respect and, no matter how much you are respected, seldom feel it is adequate. You are tenacious, and will stick to a task long after weaker minds have given it up.

    Socially, you are awkward, and get into arguments and make people uncomfortable. One recommends counting to ten, holding back comments unless warranted, and listening more than speaking. Still, your no-holds-barred approach to socialization can be strangely endearing, as long as you are funny and self-deprecating. You feel misunderstood, and you probably are.

    You are a WEDF--Wacky Emotional Destructive Follower. This makes you a menace to society, depending on how you channel your energies. You chew your fingers and have an addictive personality. Properly guided, you can be enormously productive--otherwise you run amok, stir up trouble, and generally have a hell of a good time.

    To your friends, you are a source of relentless entertainment. You often get into trouble, but you almost always find a way out. You are strangely popular and feed off others' energy. You live hard, seize the day, and although your more sober friends would like to see you settled down, you generally have fewer regrets and better memories than they do. Your tenet is that, at the end of the day, one regrets only what one didn't try. You are right. You could benefit from outside help in balancing your highs and lows. Or perhaps cutting back on the caffeine.

    You are an SEDF--Sober Emotional Destructive Follower. This makes you an evil genius. You are extremely focused and difficult to distract from your tasks. With luck, you have learned to channel your energies into improving your intellect, rather than destroying the weak and unsuspecting.

    --
    "It is a greater offense to steal men's labor, than their clothes"