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Joe Trippi Interviewed

MikeCapone writes "Mother Jones and Alternet interviewed Joe Trippi,the guy behind the Howard Dean campaign ('the candidate lost but the campaign won'). He has a new book out, 'The Revolution will not be Televised' (click for excerpt), about how the Internet is radically changing the way politics is done. Choice quote from the interview: 'The open-source stuff was amazing. I mean, 650,000 brains are a lot smarter than the 50 [...] They spotted stuff that we didn't see, came up with ideas we wouldn't have thought of, and made the campaign a lot stronger. Just like how open-source works in running software -- it's the difference between Linux and Microsoft.'"

31 of 365 comments (clear)

  1. what the hell does this mean? by joexdestroyer · · Score: 2, Insightful

    'the candidate lost but the campaign won'?

    1. Re:what the hell does this mean? by magefile · · Score: 2, Interesting

      It means that the campaign changed the way campaigning will be done. If you RTFA (yeah, I know), the Internet is becoming a way of connecting more personally, of allowing Joe Blow to participate in the campaign; of getting people to communicate with their leaders and potential leaders, rather than just listening to them. And that's what democracy is supposed to be about, right? The voice of the people? The individual being valued as much as the group?

      As he pointed out in the interview, the Kerry campaign is beginning to pick up on the idea - not as much as the Dean campaign, but some. I think this'll be like the early TV-based campaigns; some candidates get it now, some are beginning to understand, and some will take a while to get it right.

  2. 650,000 brains by Waltan+Hammett · · Score: 5, Funny

    And not one of them thought, "Hey, Chief, down the volume on that scream..."

    --
    W = (-president)^1/2
  3. open source is not officaly a buzz word by mpost4 · · Score: 2, Funny

    when a policial canidate uses it.

  4. Umm, perhaps this is not the best analog... by gatkinso · · Score: 3, Funny

    ... for Open Source.

    Seeing how Dean got his ass KICKED and all that.

    --
    I am very small, utmostly microscopic.
    1. Re:Umm, perhaps this is not the best analog... by Anonymous Coward · · Score: 2, Funny

      Then again, perhaps it IS a robust analogy!

      What was Microsoft's market share again?
      Which candidate seems to be using underhanded tactics to get their way, International Law be damned?

      Which OS hates the French?

  5. it means by mpost4 · · Score: 3, Interesting

    It means that "he fired up all the troops in the democrate party, before he was stabed in the back." (this is actualy a quote from Rush)

    1. Re:it means by MarkedMan · · Score: 2, Interesting

      "That yell didn't help..."

      Ah, the hazards of the digital processing age. What was the yell? It was a direct feed from a noise cancelling microphone. Inside the room was a thunder of noise, nothing could be heard with people screaming and cheering at the top of their lungs. Dean shouted out to them, they probably couldn't even hear him, amplification or no. But the feed was taken from that darned noise cancelling mike, so you heard Dean seemingly shouting out into a virtually quiet room. The press ran with it because it was a "good" story, and Dean will forever be branded an out of control lunatic.

      I'm not even a big fan of Dean's, but to have a career end like this... what a bummer.

  6. This is good news by gowen · · Score: 3, Funny

    ... it makes me just want to

    yyyeeeeeeeeeeeeeeeearrrrrrrrrrrrrrrrrrrrrrrrrrrr gg ggggggggggggggggghhhhhhhhhhhhhhhhhhhhh!!!

    --
    Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
  7. not the first time by theMerovingian · · Score: 2, Funny


    Joe Trippi--heralded on the cover of The New Republic as the man who "reinvented campaigning"--was born in California and began his political career working on Edward M. Kennedy's presidential campaign in 1980. His work in presidential politics continued with the campaigns of Walter Mondale, Gary Hart, Richard Gephardt and Howard Dean.

    He's got quite a bit of experience as a campaign manager - maybe he just needs to be a little more selective in his employers...

    --
    "If you think you have things under control, you're not going fast enough." --Mario Andretti
  8. Does anyone else think this is a bad idea? by Tye_Informer · · Score: 3, Interesting

    I'm not sure Howard Dean is the best "horse" to hook the open source wagon to! We already have to overcome the linux is only for geeks issue. Do we want add on the screaming fanatic with no grasp on reality issue as well.

    I understand that the Howard Dean scream was to motivate his people. It doesn't mean he's insane. yada yada yada. It doesn't matter what I think, I'm already on our side. What do the big companies decision makers think? In the USA they tend to be white, middle-aged, conservative (Republican).

    All I'm saying, right or wrong, Howard Dean may not be a good influence on the Open Source acceptance in the mainstream.

  9. The man is a genius by Anonymous Coward · · Score: 2, Interesting

    He convinced a bunch of fools to part with their money using the Internet just like the Spammers and he didn't even promise to get make their dick bigger! The Dean campaign was the great Internet swindle of 2003. Just like the Dot Com boom companies and their IPOs. Thus making Howard Dean the Democratic version of the Pets.com mascot.

  10. Interesting stuff from article... by diagnosis · · Score: 3, Funny

    Dean's Newbie-ism:
    JT: When we started, Howard was sort of a technophobe; he'd barely just begun using e-mail. He didn't know what a blog was. He went from "What's a blog?" to coming into headquarters saying "I want to blog today." And by the end of the campaign, he was asking, "Why doesn't the White House have a blog? If I'm elected president, I'm going to have a blog."

    Problems of scale:
    JT: As we grew to 650,000 people, the site was still an amazing self-policing thing. The problem was, once you get to 650,000, how do you communicate with them personally the way I, as the campaign manager, or Dean, as the candidate, had been communicating with 432? I used to answer every email personally, and suddenly I was getting 10,000 emails a day. That's the thing I'd like to figure out for the future. It was the one big problem we had, because we'd built this thing on personal communication and connection.

    Solution to problem of scale:
    Obviously, they just need to run slashcode.

    -------------------
    ChipotleLovers.com
    Chipotle food, locations, pics, links, polls and discussion!

  11. The Revolution will not be blogged either by eltoyoboyo · · Score: 3, Informative

    I think that Mr. Trippi misses the gist of Gil Scott-Heron's lyrics to 'The Revolution will not be Televised'.

    --
    Have you Meta Moderated t
  12. 'the candidate lost but the campaign won' by Otter · · Score: 4, Interesting
    It's funny -- I was just talking with someone about the conflict of interest between candidates and campaign managers. Theoretically, the campaign manager's goal is the candidate's victory -- in reality, his long term prospects depend as much on how his campaign is perceived than on how the candidate eventually fares. So, for example, Kerry may have been the winner of the 2004 primaries but the only thing anyone will remember is Joe Trippi and blogs and the cult-ish atmosphere the Dean campaign constructed.

    It's interesting to see Trippi himself say it so nakedly. Of course, I don't see him talking about the other big conflict of interest: the millions of dollars in advertising kickbacks he walked off with.

    1. Re:'the candidate lost but the campaign won' by Politburo · · Score: 2, Insightful

      So, for example, Kerry may have been the winner of the 2004 primaries but the only thing anyone will remember is Joe Trippi and blogs and the cult-ish atmosphere the Dean campaign constructed.

      Primaries? Remember? Hahah. The only people that remember primaries are wonks. It's like watching the full regular season of baseball. Who's doing that? Only the hardcore fans.

      Of course, I don't see him talking about the other big conflict of interest: the millions of dollars in advertising kickbacks he walked off with.

      I don't see it either. And in fact, I've never seen it, so if you would be so kind as to provide some backup to this unsubstatiated claim, that would be nice.

    2. Re:'the candidate lost but the campaign won' by acaben · · Score: 5, Informative

      Trippi didn't get advertising kickbacks. Trippi's firm didn't get advertising kickbacks. Read the book, this is all explained very clearly. The way political advertising works is this: the media firm does the ad buying. They get a 15% commission on the ads they buy. So the Dean campaign gave millions to Trippi's firm to spend on television ads. From that, the firm took a 7% commission, less than half of what the industry standard is. Trippi ended up making a little over $100,000 for his work on the Dean campaign. But he would have made that money whether he had worked his ass off as campaign manager or not. His firm had already been hired to do the media, and as a partner, he would have gotten 1/3 of the 7% commission no matter what. There were no kick backs. There was nothing fishy about the situation. Anyone involved in media or politics knows that this is the way it works, and the speculation that Trippi got kickbacks or embezzled is such pure bullshit.

  13. how apropos by bob+dobalina · · Score: 2, Interesting

    Expropriating an old catchphrase on the cover of his book, and then expropriating free software concepts inside it. Both, badly.

    --

    B

    "I'm payin' taxes, but what am I buyin'?" -- James Brown

  14. One degree of separation by weeboo0104 · · Score: 2, Funny

    Just like how open-source works in running software -- it's the difference between Linux and Microsoft.'"

    All these years I have been half expecting RMS to shout "YEEAAAAAAHHHHHHHH!!!" to conclude a Linux/GNULinux rant.

    --
    It is easier to build strong children than to repair broken men. -Frederick Douglass
  15. the difference between Linux and Microsoft by AntonyBartlett · · Score: 2, Insightful
    and made the campaign a lot stronger. Just like how open-source works in running software -- it's the difference between Linux and Microsoft

    Last I checked, Linux has yet to win the OS wars.

  16. The Campaign Won? by USAPatriot · · Score: 3, Insightful
    The Howard Dean campaign was an example of all hype and no substance. The man who gots lots of press from the young and hip made no impact after his campaign was over.

    What success did his campaign really have? Aside from charging up the angry Bush-haters, he made no headway with the mainstream. When the primaries came, he couldn't manage to win even one. Even John Edwards came up better than Dean, and now he's the Vice-Presidential candidate.

    This open-source nonsense is just that. Outside of the liberal, techy crowd, Howard Dean and his movement is a distant and faded memory.

    --

    Slashdot Moderation: From positive to terrible in 2 "insightful" posts.

    1. Re:The Campaign Won? by gamgee5273 · · Score: 2, Interesting
      Not really. Those of us who have managed campaigns and are interested in the use of technology in them found Dean's campaign to be a sign of things to come.

      The campaign itself the the tactics worked - Dean got the press he needed. What didn't work was the candidate - as has been the problem with most of Trippi's other campaigns: the candidates (Ted Kennedy, Walter Mondale) find a way, usually on national TV, to point a figurative shotgun at their foot and squeeze the trigger. However, that doesn't mean the campaign was a bad campaign or not one to model other campaigns on.

      Inside political arenas, the Dean campaign is going to be studied for years. It's going to be studied by people who want to emerge from the back of the pack as quickly as possible - and that is the kind of success story Trippi is talking about here.

      It is also going to be studied by those who, knowing they are at the front of the pack, want to stay at the front of the pack and win. The answer there is: don't manage a national campaign for Dean, Mondale, etc...

  17. The 'mike' wasn't open source by ianscot · · Score: 3, Informative
    Supposedly the way "the scream" came off had to do with quite common directional microphone tech. It didn't play badly at 1 AM or whatever in a crowd in Iowa, it just got blown out of proportion.

    Think of seeing an opera star on TV. In person in a crowded hall is one thing. With a televised close-up, suddenly the big stage acting becomes grotesque. That's what happened to Dean.

    --
    "Fundamentalism" isn't about divine morality. It's about human authority.
  18. Joe Trippi and his book by mchadwick · · Score: 5, Informative

    Having been a sysadmin during the campaign I can't help but question most of the words that come out of Joe Trippi's mouth. The sad truth is that if half of the people here, Trippi included, focussed more on the campaign than on their personal career, we might still be in a campaign now instead of the political action committee, Democracy for America.

    The truth is hard to find in Trippi's book. Even in my personal case; I built blogforamerica.com and Matt Gross gets the credit because that's the way the political game works.

    Joe can be right just as often as not, but before we go taking his words as gospel I suggest we look behind them a little more.

  19. Re:What Rights? by magefile · · Score: 2, Interesting

    Actually, this is not a politically slanted article. The point is that Open Source principles (many eyes make all bugs shallow, etc) aren't just for software. This is as much about politics as the GNU manifesto is about C code.

    Now for the potentially flaming part: open source principles may be more useable by the left than the right ("command and control" issues, as he says in the interview), but that hardly means this is a politically biased article. And yes, the majority of the /. readers and editors are left-ish. Read the FAQ entry on why it's US-centric; the same arguments apply.

  20. Dean did have a great idea by OO7david · · Score: 2, Interesting
    ...If I'm elected president, I'm going to have a blog.
    I have to give Dean a lot of credit for that one. Where has the accountability gone in presidencies? It would seem to me that such a thing--while, yes, it would be scrutinized for security things--would really put people much at ease and help to eliminate the "whoops, we're at war" feelings.
  21. that's funny by ch-chuck · · Score: 2, Insightful

    Last night's edition of "Nightly Business Report" was saying just the opposite, that the Internet's effect if pretty minimal overall and the biggest results come from good ol' rallys, picnics and door to door volunteers talking to everyday people in the street. Web sites could be rallying points for the jacked-in crowd, but the vast majority it's still just AOL/MSN, pop-ups and spam, with a few emailed photos from relatives and offspring at college. However, NBR was emphasizing personalized, point-casting the message toward individuals over the mass media network broadcasting as a winning strategy.

    --
    try { do() || do_not(); } catch (JediException err) { yoda(err); }
  22. "The Internet changes everything about X" by Brent+Nordquist · · Score: 2, Insightful
    He has a new book out, 'The Revolution will not be Televised' (click for excerpt), about how the Internet is radically changing the way politics is done.

    I've become weary of such declarations. Ironic that the 2004 primary season paralleled the dot-com boom: In both cases the Internet created a tremendous amount of "buzz" and everyone said "The Internet has 'radically' changed the rules and the old model is obsolete" -- yet when all was said and done, "buzz" did not translate into stable business models nor votes, and the declaration of the total death of the old order and conventional wisdom turned out to be premature. (The scream was only part of it.)

    The Internet brings incremental changes. "When it comes to technology, most people overestimate the impact in the short-term and underestimate it in the long-term." -- Arthur C. Clarke

    --
    Brent J. Nordquist N0BJN
  23. Re:A few mod points here pleae by 4of12 · · Score: 2, Insightful

    The networks were taking the feed right off the directional mike, while Dean's famous whooping hardly made a dent in the ambient noise of the cheering supporters.

    Once again, like 98% of voting Americans, I'll simply be reduced in November to choosing the lesser of two evils.

    Dean's direct, logical approach was refreshing. [I recall where his support numbers grew larger in sampled populations as the degree of education increased. His support among PhDs was high.]

    Logic didn't win, though. Nor can real people win that make public mistakes once in a while.

    No, the only ones that can win the presidency are properly handled actors in collaboration with large money donors and the right adverising talent.

    American politics is pure product selling, complete with the deception, innuendo and emotional button pushing that works so well for any other product.

    --
    "Provided by the management for your protection."
  24. Many reasons why the campaign failed by Jon-1 · · Score: 2, Informative

    Having volunteered in Iowa for 10 months prior to caucus I watched the campaign rise and fall from the inside. Here's just a few points:

    Bad data management. While you could easily see all the kids with their "coding skills", up-all-night work schedule, and Mountain Dew were writing and re-writing database structure to help target voters, someone with very good database experience was hard to find. As such, we were contacting some people numerous times and not contacting others at all.

    Bad communication with supporters, would-be supporters and lay people. The campaign decided the best method to communicate with supporters was the blog. While it was nice for insider news, it was terrible at motivations, suggestions and direction. The television ads to get as many onto the idea of Dean as possible were TERRIBLE. I felt like I could have produced better ads. Also Dean wasn't exactly media-trained. He didn't realize the power of the media and didn't conduct himself the best while in interviews on TV.

    The campaign peaked too early. Although this isn't something the campaign could really control at that point. For the media and the competition at some point the appeal of the guy on top is lost. Media over-scrutenizes and the competion attacks. (Let's see if this happens again in Kerry-Bush.)

    Lot's of supporters, lack of direction. While this is related to my earlier point, it deserves a follow up. With an army of 650,000 the campaign may have been able to counter it's other problems. However they didn't know how to take all of the resources they had available to them and really make it work FOR the campaign.

  25. Re:cont'd... by cheezedawg · · Score: 2

    Oh brother...

    Former director of the CIA says reports on Iraq were "an honest mistake"

    I have been searching for this on google news to find a context, but I can't find any story about this. The only "honest mistake" that I have found in the news this was Sandy Berger accidentally stuffing top secret documents down his pants.

    Also says that there is no plausable connection between 9/11 and Iraq

    2 things-
    #1- That is not what the report says. The report enumerates the many Iraq/Al Qaeda connections, but says there is no evidence that Iraq contributed to 9/11. The plausability of such a contribution is not discussed.
    #2- We are fighting a war against terrorism, not a war against Al Qaeda. Iraq was one of the biggest state supporters of terrorism in the world.

    though most of the hijackers did move through Iran.

    You mean Iran supports terrorists too? Its almost like they are in an axis of evil or something.

    And oddly enough, that threat you mentioned? The one that was so dangerous it fell in less than two weeks?

    Yup- rational people see that as a big achievement for the President.

    The one which we STILL haven't found any proof of actually being even remotely close to the threat the president and the Republicans kept hollering about?

    If you were actually as knowledgable about the current events as you claim to be, you would realize how retarded that sounds.

    Well, it's gone, but some of the terrorists who are there now are going to be beheading an american citizen every 72 hours.

    Actually, it looks like they have figured out that beheading Americans doesn't do them any good, because (unlike Spain and the Philippines) we don't roll over and play dead when the terrorists make a threat.

    In other words, shut the fuck up, you ignorant fool

    Why am I not surprized that you resort so quickly to childish insults?

    --
    "The defense of freedom requires the advance of freedom" - George W Bush