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Halo 2 Website Puzzle Confounds
redune45 writes "The Halo 2 Theatrical trailer ends with the normal Xbox logo, but it also briefly replaces xbox.com with ilovebees.com.
Going to ilovebees.com it appears that the site has been 'hacked', adding to the mystery. The 'owner' of the site set up a separate blog with a post talking about the error. There is a huge thread on the Bungie.net forums on the same issue. The WHOIS information for this site shows that it was first registered on June 14, 2004. But no obvious clues other than that are available. What is going on here?" There's at least one Wiki set up to gather clues. We also mentioned this in an earlier Halo story.
It's guerilla marketing, plain and simple, just like Sci-Fi's recent attempt with M. Night Shyamalan's new movie. You're reading about it, so it's working.
The Cortana letters..
The Cortana letters preceeded Halo by several years, originating on Newsgroups and touching on some of the game lore of Marathon.
I actually "played" the AI viral marketing game when I first discovered it. I found it totally fascinating. There was a huge amount of sites that had already made their way to all of the major search engines and had all appearances of being real - tons of strange sub-plots, etc. There were even certain phases of the game where other game players were receiving faxes and such (when they had previously given their fax number to a fictitious company in the game). If you called certain numbers, sometimes there would be live actors answering the phone. It must have taken many months of full-time work to pull that off.
The coolest thing about it was that they never even really mentioned the movie AI. It was just generally about artificial intelligence. It was it's own separate thing, and I have to say that it was pretty cool.
I decided to get into this HALO one just for a bit to see where it would go. I saw an IM address on one of the supposed owner of ilovebees.com blog site. (it's mentioned in one of the user comments to the latest entry). What the hell, I sent an IM. Sure enough, I got a bizarre reply back. From a real person, or perhaps a bot? I don't know - seemed like a real person. They said they'd get back to me later.
About an hour later, they IM'd me back. We chatted a bit and then I was invited to a chat room. There were four people there chatting. (Same kind of sureal text that is found on the website). In the chat room, the game HALO 2 came up several times in the conversation.
I think it's still kinda cool that they go to all these lengths to put together an interactive campaign for a game. This one is just a little thin, though. Mentioning the game so early in the "quest" or whatever. Its not quite the same as the AI campaign. But, it would be hard to top that.
TODO: come up with a clever sig