Videogame Piracy - Is a Stricter Approach Necessary?

Thanks to GamerDad for its editorial focusing on recent attitudes to videogame piracy, in which a change in approach is argued for: "The [ESA] should be less focused on the ratings system... and more focused on educating consumers that downloading games is theft, plain and simple.... Consumers only understand one thing, the game is available freely on the Internet with a minimum of work and that means they don't have to pay for it." The writer continues: "I can't bring myself to download games, even the things at a place like The Underdogs which specializes in supposedly 'out of print' games to download. Out of print used to mean something was rare and worth something. In the digital media world it apparently now means 'Ok to steal.'" He concludes by suggesting ways to make games more attractive again: "One great way to do that is including good stuff in the box. Give me a color manual or include a poster. Maybe a CD with all the music from the game? How about liner notes with each game describing some part of development?"