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On The Genesis Of LucasArts' Habitat
Thanks to Oblomovka for pointing to a Habitat Chronicles post chronicling the early days of LucasArts/LucasFilm Games, including the 1984-era "pair of proposals, one for something we called Lucasnet, which would correspond to what nowadays we'd call a games portal, and one for something we called the Lucasfilm Games Alliance, which would correspond to what nowadays we'd call a MMORPG (and indeed, which looked in concept a lot like what Star Wars Galaxies turned out to be in practice, albeit 20 years later)." The eventual product, as documented by the creators, was Lucasfilm's 1986-launched Habitat, "arguably one of the first attempts to create a very large scale commercial multi-user virtual environment", but the detailed post also strays into defining the Lucasfilm ethos in the '80s, pointing out provocatively: "We were absolutely forbidden from doing any [games] that made use of the company's film properties, especially Star Wars. That was viewed as just like spending money, since these properties were, in effect, money in the bank."
...if you use them.
lucas knows this all too well(now).. pump pump pump the franchise pump pump pump the moneeeeyyy, suck suck suck the hooneyyy.
world was created 5 seconds before this post as it is.