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Microsoft Will Try Out Blog Service In Japan

theodp writes "Signaling its growing awareness of blogging as both a potential threat and a new business opportunity, Microsoft is turning to Japan to launch its first blog service and aims to have 1 million users in the first year. Not surprisingly, Microsoft's offering targets mobile bloggers, since nearly 90 percent of Japan's cell phones have Internet capability."

39 of 196 comments (clear)

  1. Want to know what Microsoft is going to do next? by Trigun · · Score: 5, Funny

    Just look at what Google is doing today.

  2. Kinda a flooded market by rwven · · Score: 5, Interesting

    Does anyone think they're going to have much luck with a program like this in a market that is as flooded as the blog market? There are so many options for blog creation out right now i have a feeling microsoft will be getting a run for it's "money" or worse with a step like this. I can't help but expect failure.

  3. Shouldn't that be... by Anonymous Coward · · Score: 5, Funny

    ...Brog Service in Japan.

  4. Blog is an annoying word? by seldolivaw · · Score: 5, Funny

    I actually quite like it... Slashdot is just pissed off because it used to be a News Site and now everyone is calling it a Blog :-)

    1. Re:Blog is an annoying word? by fritter · · Score: 4, Funny

      I actually quite like it... Slashdot is just pissed off because it used to be a News Site and now everyone is calling it a Blog :-)

      That's completely crazy. A blog is typically just a bunch of links to other sites of interest, with a poorly edited introduction that's usually tainted by unfounded personal opinion. Then there's a spot where people can post their own stupid opinions about that particular blog entry. On Slashdot, on the other hand, you can give them money and you don't have to see ads.

    2. Re:Blog is an annoying word? by johnny_sas · · Score: 2, Informative
      'Blog' is really just a buzzword for something that's been around for quite a while. Slashdot is a good example - it's more appropriately called a 'news site' because the stories are shorter, usually more concise, and related to IT news and events.

      Really the only difference is that 'blogs' usually stick to only 1 topic or are someone's personal log or views. But they have comments, links, trolls just like everthing else before them.

    3. Re:Blog is an annoying word? by Sebby · · Score: 4, Funny
      "On Slashdot, on the other hand, you can give them money and you don't have to see ads."

      But you do get to see those wonderful 503's!

      --

      AC comments get piped to /dev/null
  5. Yeah, yeah. by scowling · · Score: 3, Insightful

    Microsoft just wants to get its fingers into every pie that it can. Today it's blogging. Tomorrow it'll be a search engine. Next week it'll be jacket-powered palmtops or some such crap.

    (I get the feeling that the most popular screen colour for these Japanese blogs will be blue, for some reason.)

    --
    www.kitchengeek.com -- Nosh for
    1. Re:Yeah, yeah. by Aeiri · · Score: 2, Informative

      Tomorrow it'll be a search engine?

    2. Re:Yeah, yeah. by modifried · · Score: 5, Funny
      (I get the feeling that the most popular screen colour for these Japanese blogs will be blue, for some reason.)

      A fatal exception 0xFE7 has occurred in blog. The current blog will be terminated.
      • Press any key to terminate the current blog.
      • Press ALT+CTRL+DEL again to restart your computer. You will lose any information posted in your blog.)
    3. Re:Yeah, yeah. by Anonymous Coward · · Score: 2, Funny

      To paraphrase Crocodile Dundee:

      "You call that a search engine? THIS is a search engine!

  6. New trend by michaelhood · · Score: 5, Interesting

    I predicted before this would become a new trend. American companies will start launching "high-tech" startups in companies like Japan first, to see how they are received, before trying them on the American market. The general public seems to be more receptive to technology in some European and Asian markets, as evidenced by their wide use of wireless and mobile technologies.

    It will be interesting to see how this affects the way we do business.

    1. Re:New trend by tool462 · · Score: 3, Insightful

      I would argue that it's not necessarily because they are more receptive to technology, but more likely because the barrier to entry is lower. It's less expensive and more practical to deploy cutting-edge and sometimes risky technologies in population-dense areas like Japan and Europe than in the sprawling suburbia that is the United States. Once that infrastructure is in place, it then becomes that much easier to provide new services over that infrastructure. Any mobile blogging service would be doomed to fail in the US right now because of the relatively low number of users with mobile internet access and the still fewer who actually use it for something more than the occasional instant message.

    2. Re:New trend by _anomaly_ · · Score: 2, Insightful

      I'm assuming you meant "countries like Japan first" instead of "companies like Japan first"...

      At any rate, this is hardly a "new trend", as you put it. Launching products in test markets in order to determine their profitability has been around as long as capitalism has.

      --
      "I have no special gift, I am only passionately curious." - Albert Einstein
  7. Fastest meme progression to world domination ever? by Tackhead · · Score: 3, Funny
    Damn. That's gotta be the fastest metamorphasis from Slashdot in-joke to business plan ever!

    So on to the important question: will the Slashdot duplicate read "Microsoft will try out blog service in Japan... in Japan"?

  8. Blog Service? by AnonymousKev · · Score: 4, Insightful

    Okay, I'll confess ignorance. I have two questions about this new Microsoft service.
    1) How is a Blog Service any different from Slashdot journals?
    2) Why would people pay money to Microsoft to post comments and short, misspelled paragraphs about their lives?

    --
    Anonymous Kev
    Proudly posting as AC since 1997
    (Finally got a dang account in 2004)
    1. Re:Blog Service? by BadMrMojo · · Score: 2, Insightful

      Why would people pay money to Microsoft to post comments and short, misspelled paragraphs about their lives?

      The basic service is free (according to TFA). It's not about getting ¥ from the users, it's about controlling another standard and another portal in order to use it to try to corner another market.

      Then they can use the information they've farmed for whatever nefarious ends they wish. Of course it's nefarious. It's always nefarious. Not just because it's M$ but because it's business.

  9. Re:Want to know what Microsoft is going to do next by daeley · · Score: 3, Funny

    Just look at what Google is doing today.

    Or what Apple did yesterday. ;)

    --
    I watched C-beams glitter in the dark near the Tannhauser gate.
  10. Mmm.... mobile blogs!!! by Anita+Coney · · Score: 3, Funny

    "im on trn
    hm soon
    btw im nt wrkin wknd."

    --
    If someone says he and his monkey have nothing to hide, they almost certainly do.
    1. Re:Mmm.... mobile blogs!!! by awtbfb · · Score: 4, Funny

      "dmn. blu scrn o dth!"

    2. Re:Mmm.... mobile blogs!!! by Elwood+P+Dowd · · Score: 3, Interesting

      According to Wired Magazine, some Japanese kids can type on their mobile faster than they can talk. And Japanese makes as much sense to type on a 10 key keyboard as a 105 key keyboard.

      So while we might get that crap in the states, I think it'll work ok in Japan.

      --

      There are no trails. There are no trees out here.
  11. Re:Japanese Characters by Anonymous Coward · · Score: 2, Informative

    Say you want to type "watashi" (="I"), you first type "wa" and it is replaced by the hiragana character, then "ta", then "shi". And you end up with three hiragana chracters instead of roman alphabet characters.

  12. Re:Want to know what Microsoft is going to do next by proudlyindian · · Score: 3, Funny

    Or what Zerox did day before yesterday ;) ;)

  13. Re:Want to know what Microsoft is going to do next by jpmkm · · Score: 2, Funny

    Or what Microsoft is doing the day after yesterday.

  14. Orkut by geek · · Score: 3, Interesting

    They couldn't possibly make one worse than Orkut. Orkut is the slowest most worthless POS I have ever had the displeasure to use. Honestly. The Brazilian issue isn't even a big deal, or it wouldn't be if they provided ways of searching by region/language. As it is when you search for a community you get a list of 13,000 over half of which will be in portugese. You have no options for filtering it. Orkut is unusable during the day, it's literally that slow. It takes several minutes just to login. If google was smart they would drop the "affiliate" part and just cut it loose. The only thing I hate more than Orkut is probably LiveJournal.

    If MS does this right I'll use it. It must be fast, foster a good community vibe and be user friendly. Oh yeah and all this "Must be invited to use our dog slow and shitty service" won't be tolerated either. MS is smart though, I doubt they'll be so dumb as to make it invite only.

    1. Re:Orkut by satoshi1 · · Score: 2, Interesting

      Orkut is something of a "friend-meeting" thing, right? Not a blog provider. That'd be -1 Redundant of Google, seeing as how they already own blogger.com. Correct me if I'm wrong, but I see no connection between Orkut and blogging.

    2. Re:Orkut by British · · Score: 2, Interesting

      I would have thought with Google's backing Orkut would have blown friendster and myspace away in all features. Sadly, it is suffering from the same problems its competitors are.

      You're right. It takes forever to login, only to find all 20000 communities one is joined to has no message board activity.

      There's no blogging function either. While it may not be used much on myspace or friendster, it's a little nice to have, not unlike the blogging features on slashdot.

      Oh, and Orkut is still a sausage fest. kthx.

  15. Re:Japanese Characters by spectral · · Score: 4, Informative

    He's completely wrong. Every japanese cell phone I've used has each column of the chart on a button..

    so if you have the chart like

    a ka sa ta ..
    i ki shi chi
    u ku su tsu
    e ke se te
    o ko so to

    then '2' would be a, press again for i, again for u.. depending on the manufacturer and model, you'd go through hiragana first, then hit katakana. Or, you'd switch modes to get to katakana/hiragana/alpha/numeric inputs.

    For the kanji, there's either a special button and it'll interpret, or some phones have a little window at the bottom that has a list of commonly used words that start with what you've typed in so far. This was a really nifty feature on mine that I loved.. saved me a lot of typing for when I was emailing my japanese friends.

    And yes, I said email: that's how text messaging works over there. There's in-network (c-mail, skymail, whatever..), but to get between J-Phone, DoCoMo, au, etc.. you use regullar smtp email, built in to the damned phone. Annoying when my parents didn't realize that I was reading their 10 page long emails on a cell screen, but oh well.

  16. Aah, the 80's... by The+Ultimate+Fartkno · · Score: 2, Funny



    Aah when you blog in Japan-tonight...
    Blog in Japan-be-tight...
    Blog in Japan...ooh the eastern sea's so blue
    Blog in Japan-alright
    Pay! - Then I'll sleep by your side
    Things are newsy when you blog in Japan
    Oh when you blog in Japan...

  17. Japanese bloggers vs. American bloggers by BillLeeLee · · Score: 4, Funny

    I just hope there's not a Japanese equivalent of "I ate a sandwich today. It sucked. I hate my life and my parents because they make me do homework. Linkin Park is the only thing I relate to. " (grammar and spelling have been corrected)

    --
    www.google.com
    1. Re:Japanese bloggers vs. American bloggers by Neo-Rio-101 · · Score: 2, Funny

      Sorry, there is....

      Kyou wa sandoicchi wo tabeta. Mazui datta. Oreni shukudai wo okonawaserunode, oya oyobi bokuno jinnsei wo daikirai. Ore wa rinnkinn pa-ku dake ni kankei ga arieru.

      --
      READY.
      PRINT ""+-0
  18. PageRanking... by SpiritOfGrandeur · · Score: 2, Funny

    By including a link to their sites in each blog entry, M$ sites will finally have a high enough pageranking on Google!

  19. Re:Using others blogging sites by geek · · Score: 2, Insightful

    "I don't know why people would do blogging on other poeple's sites"

    Oh yeah, I'll just tell my grandma and my 14 year old niece to code their own and host it on a linux box running slackware. That'll be a sure fire way of getting the idea adopted by the main stream. Jesus, do people like you ever stop to consider that 99.9% of the people on the net don't give a rats ass about the fucking source code and whether they have access to it?

  20. Not their first by ahertz · · Score: 4, Informative

    Microsoft does run a site called "The Spoke," at http://www.thespoke.com. I'll admit that I don't know anyone who uses it (and it's badly broken in Firefox), but it's got Blogs and "Copyright Microsoft 2004" at the bottom. So it's not quite fair to say this is their first entry into the world of blogging.

    --
    Information doesn't want to be anthropomorphized. -AC
  21. Re:Can someone help me understand blogging? by gl4ss · · Score: 3, Interesting

    uh.. you already wrote it down as a word.. you going to find many expressions that aren't words?

    you just read the wrong blogs, some development diaries & etc can have real gems in them. of course a blog about "nothing" is going to be quite boring.

    --
    world was created 5 seconds before this post as it is.
  22. Re:Can someone help me understand blogging? by east+coast · · Score: 3

    you just read the wrong blogs, some development diaries & etc can have real gems in them.

    Can you link any of these? I must admit I'm with the "Why blog" crowd but I think it would be interesting to see a blog with decent content that would be worth the readers time.

    --
    Dedicated Cthulhu Cultist since 4523 BC.
  23. I wasn't replying to your post by foreverdisillusioned · · Score: 2, Insightful

    Didn't see it at all, in fact, as I was too busy screaming at Firefox for crashing every other second. Was replying to the parent, who said simply "Brog." In actuality, the L is probably the least severe problem with translating "Blog" into Japanese, and yours fits nicely.

  24. Free speech by kabz · · Score: 2, Insightful

    One thing occurs to me about Microsoft blogging: Will people be able to criticise Microsoft, and/or endorse open source etc ?

    I'm not sure if it apochraphal (?spelling) but didn't Microsoft write a clause into the Frontpage license that forbade licensees from using it to publish any material that was anti-Microsoft ?

    I suppose the flipside of this is that if Microsoft implement filtering and censorship, then they may be able to create a 'clean' blogging area and appeal to a more family audience, much as AOL does.

    --
    -- "It's not stalking if you're married!" My Wife.
  25. Re:Japanese Characters by xylix · · Score: 2, Informative
    I am in Japan, looking at my cell phone now.

    This is almost right. The "a" is on the 1 key, not 2. The letters are arranged according to the Japanese alphabet

    1 = a, i, u, e, o
    2 = ka, ki, ku, ke, ko
    3 = sa, shi, su, se, so

    .... and so on. (From 4 on, there is the same pattern starting with, ta, na, ha, ma, ya, ra, wa)

    The star button is used to switch input modes, but most of the time it is unnecessary. ALL cell phones now come with a predict function which predicts what you are writing. To use an above poster's example, if I want to write "watashi" (I), I DO NOT write WA . TA . SHI . nor do I do any switching to kanji etc (as the above post said). Rather, I just hit 0 for wa (wa, wo, n ....) and the bottom of the screen has a list of suggestions. Since I use this word a lot it is the first choice, so I just hit DOWN > ENTER to get the kanji for watashi. It works this way for all kanji. Occassionally it will not have the kanji I want to use, but most of the time one of the first few predictions is that I want.

    It also has a learning function. So it remembers words that I have used recently / more frequently and puts those near the top of the predict list. I recently went to a summer festival and mailed my date to tell her I might wear a JINBEI (summer festival clothes for men). The kanji for this was not one of the first predictions when I entered only JI. I had to enter the whole word to get the kanji. But in the next mail, when I wanted to use that word again, it did show up in the first screen of predictions after simply entering JI.

    For me, as a foreigner, this is a great system. I speak Japanese far better than I can write. I don't have to have memorized all of the kanji to write on my cell phone, I just have to recognise them in context. The downside is that this makes me lazy in my kanji learning.

    A lot of Japanese people say that they are "wordpro baka" (word processor fools) - since using a predict function is ubiquitous they only have to recognise kanji (reading skills) but their production abilities (writing skills) aren't as good. (Recognising and writing aren't the same thing when it comes to thousands of kanji.)

    I think the article stated that something like 90% of Japanese cell phones are internet-ready. I think it is a bit misleading. ALL new phones have internet capabilities. It would only be older phones that do not. I have one single co-worker (out of a hundred) who does not have internet capability on his cell phone. That is only because he hasn't upgraded in a few years. The four main cell phones companies all have a system whereby you can upgrade to a new (expensive) phone for little money after a period of time. (Example - after one year of my contract I can get the new TV-equiped Vodafond for half price, after 2 years, for about 1/4 the price, after three years, for free. Or something like that.)

    When I bought this phone (in March) I got the cheapest (hence oldest) model I could find. I think I paid about $25 dollars for it. It is MUCH smaller and has more features than the new phones at home in Canada that I would have to pay $500 for. I also pay less per month than I used to to Canada.

    On a side note, I find it far easier to write mail in Japanese on my cell phone than in English because of the nature of the langauge. A couple years ago in Canada I used cell phone mail for a short time. I had to pay extra for it in Canada, whereas it is just a normal feature of a phone here. It seems tortuous to write in English and keep having to insert a space between words and keep having to hit the forward button to be able to write letters that are on the same button. It takes a long time to write a sentence. But in Japanese there are no spaces between words (makes text entry on a cell phone MUCH quicker and easier). As well the predict funtion means that you probably only have to enter 1/3 or maybe even 1/4 of the 'letters'. Finally, since the Japanese language usage