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Nintendo's Reggielution Will Not Be Televised

Posted by simoniker on from the perhaps-too-much-attention dept.

Thanks to Gaming Age forum regulars for pointing to a Reveries.com profile of Nintendo's chief marketing officer Reggie Fils-Aime, subject of E3 adulation for his appearance at Nintendo's press conference. The article argues enthusiastically: "Reggie's high-voltage verbs sent shockwaves of anticipation -- and adulation -- through the Nintendo community", and Fils-Aime explains his own view of why people enjoyed his appearance: "They were proud -- they were happy for someone like myself to come in and articulate a very aggressive attitude, and frankly, have the games and the innovations to back it up. That's what motivated the response that we've seen on all these websites and that part has truly been fantastic."

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  1. Article Repost in case of slashdotting by cgenman · · Score: 2, Funny

    What's going to motivate my kids to play more games," says Reggie, "are things like [marketspeak] and [marketspeak] and [marketspeak]."

    Actually, what Reggie said was this: [marketspeak]

    Yes, Reggie really did say that, at the Electronic Entertainment Exposition (a.k.a. E3) in May, as he introduced Nintendo's new game platform -- an innovative dual-screen, wireless handheld, code-named Nintendo DS, and scheduled to hit stores in time for the holidays.

    Reggie's high-voltage verbs sent shockwaves of anticipation -- and adulation -- through the Nintendo community. You know, all he really meant was [marketspeak]. But the way he said it -- man-oh-man-- internet bulletin boards and chat rooms just went bonkers. "Reggie is the [marketspeak]!" posted one true believer. Another wrote: [marketspeak].

    Feeling the itch to get back to his roots in consumer marketing, Reggie became Nintendo's chief marketing officer last November. "For me," says Reggie, "the opportunity here at Nintendo really was to get back to my market speak, apply what I've done in the teen market speaking space for the last ten, twelve years and really speak the market."

    Why did you threaten to kick asses and take names at the E3 conference? You were just joking, right?

    No, I actually wasn't joking. [he was joking]

    Is Nintendo going to fail?

    Nintendo is the greatest company ever!

    is the DS going to fail?

    No Nintendo product has ever failed

    What about the Virtual Boy?

    Enough! This interview is over!

    --
    The ______ Agenda