Intel Discontinues Extreme Edition P4

bizpile writes "X-bit Labs reports that Intel is stopping production of its Extreme Edition Pentium 4s. The company said in its statement sent to clients, 'Market demand for the Intel Pentium 4 processor Extreme Edition supporting Hyper-Threading technology 3.20GHz with 800MHz processor system bus in mPGA478 packaging has shifted to higher performance Intel processors.'"

Comments

AMD-64

[Krusty Da Klown]

Since the arrival of Doom 3 I think we know to where the REAL market demand shifted.

to AMD

[hkg4r7h]

Market demand has shifted to higher performance, and cheaper AMD processors ;-)

The whole line?

[R2P2]

From the statement in the article, it sounds like they're just discontinuing the 3.20Ghz, socket 478 version of the chip, not the whole P4 EE line.

You mean

[Omega1045]

Market demand for the Intel Pentium 4 processor Extreme Edition supporting Hyper-Threading technology 3.20GHz with 800MHz processor system bus in mPGA478 packaging has shifted to higher performance Intel processors.'

You mean everyone has been heading for the less expensive, better performing AMD chips, from which you are now copying instruction sets.

"EE"

[MarcoPon]

Maybe because "EE" really stand for Extreme Expensive?

Bye!

Branding

[mauthbaux]

Honestly, I think that the only thing that as far as cost and performance ratios go, AMD has the upper hand. People who keep up with the industry are (I assume) fairly well aware of this fact.

From what I can tell, intel's only remaining advantages are in niche markets (not consumer desktops), and the fact that most people buying consumer-level desktops haven't even heard of AMD. I doubt that AMD will be able to overthrow intel's brand-recognition supremacy, but intel will be facing some tough decisions if they do...

Re:Branding

[leereyno]

Most people buying consumer-level desktops don't know the difference between a CPU and a CPA.

Intel only has brand name recognition because they advertise themselves as a brand name.

I think AMD would do well to advertise themselves as a brand also. If I were them I'd completely ignore Intel in my ads. Rather than saying "We're just as good as intel," they should be saying "We're the shit and we've never even heard of Intel."

The reason that this kind of advertisement would be successful is because your average consumer doesn't know anything about computers. Ads that simply encourage consumers to feel good about AMD as a brand will therefore be more effective than ads with a more technical message. They should use the fact that consumers don't know about them to their advantage by NOT introducing themselves as an underdog or their wares as "3rd party" products. They should instead imply that they and their products are the standard, which increasingly they are.

Lee

Re:Of course it failed; it was a useless gimmick

[rsmith-mac]

It may have been a failed gimmick performance wise, but it puts AMD in an odd situation. AMD had the Athlon FX line positioned against the P4EE's, while the high-end A64's went against the normal P4's(the 3800+ is priced similar to the 3.6ghz P4, etc), and now the P4EE line isn't there. AMD is going to need to do some repositioning of the FX line, otherwise it will fall in between the consumer A64, and the workstation/server Opteron 1xx line.

Not discontinued and not stopping making P4EEs

[ricky-road-flats]

It's just the 3.2GHz one, the oldest and slowest. Now the 3.4 and 3.6 are out, it's natural to retire the slowpoke of the bunch.

There's no mention whatever of the whole Extreme Edition line being stopped, in fact they recently said they would be making further new ones in the near future... This is mentioned (with new FSB and clock speeds) here and here and here, for instance - and all quite recently.

Long product name...

[oberondarksoul]

Market demand for the Intel Pentium 4 processor Extreme Edition supporting Hyper-Threading technology 3.20GHz with 800MHz processor system bus in mPGA478 packaging has shifted to higher performance Intel processors.

Try saying that with a mouth full of cheese three times fast...