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Dell fights Alien Invasion

Asakawa writes "With manufacturers like Alienware and Voodoo sucking up the low-volume/high-margin high-end gaming market, it looks like Dell wants a piece of the action. The machine that these guys have reviewed looks pretty awesome, but they reckon it's overpriced. It will be interesting to see if Dell can shake off its grey box image and entice the more fussy gamers and enthusias."

26 of 274 comments (clear)

  1. Low volume high margin? by Anonymous Coward · · Score: 5, Funny

    You mean Voodoo and Alienware are the Apples of the PC world?

  2. Clones by LordHatrus · · Score: 5, Insightful

    It's just not the same if its not a clone. The only good gaming rig is pimped out, with glowing-thingimabobers and cooling fit for space shuttle components on re-entry.

  3. Too little, too late by Three+Headed+Man · · Score: 5, Insightful

    Dell has too much work ahead of them for this really to be a feasible switch. Further, this isn't really that large of a market. I'll be surprised if they've got that much to gain by controlling another market.

    --
    I'm probably at the karma cap. Mod up a funny troll instead, it lightens the mood :)
    1. Re:Too little, too late by TheLoneDanger · · Score: 3, Insightful

      Further, this isn't really that large of a market. I'll be surprised if they've got that much to gain by controlling another market.

      Low number of sales isn't a problem at all. As it says above "low volume/high margin high-end gaming market". You don't need to sell a lot of units to make as much as you do selling lots of low profit margin budget PCs.

      The high margin is very attractive to Dell, because profit margins seem to be continually decreasing on most computer systems sold. Profit margins for gaming systems only seem to be going up as gamers expect more in the way of extra stuff that most buyers simply don't care about, like case mods and LED lighting. Why would there be nothing to gain from controlling a highly profitable and expanding new market? I would say there is PROFIT to be gained, and the possibility of much more profit ahead.

      Of course part of the reason why the prices for gaming PCs is so high is the very label of the seller. Alienware and Voodoo are well known for the quality/performance of their machines among the gamers you'd meet at a LAN party. Dell... not so much.

      --

      "But I trust in the people's capacity for reflection, rage and rebellion." -Oscar Olivera
  4. They're not gonna get any action... by LBArrettAnderson · · Score: 3, Informative

    If the max resolution is 1280x1024.

  5. Sorry, Dell. No sale here. by Teckla · · Score: 5, Interesting

    Dell can want to sell me a machine all they want, but they won't get my business because:

    * The quality of their support has fallen through the floor due to offshore outsourcing it (the non-business support, at least).

    * They don't give me the option of buying computers built on AMD CPUs, which have a better price/performance ratio than Intel CPUs.

    * In most cases, they still force me to buy their systems bundled with Microsoft software, whether I want it or not.

    Sorry, Dell. No sale here.

    1. Re:Sorry, Dell. No sale here. by klang · · Score: 3, Insightful

      and you can select any OS you want, as long as it's Microsoft Windows XP, right?

    2. Re:Sorry, Dell. No sale here. by Quarters · · Score: 4, Funny
      Yeah! Right on! Me Too!

      I want my super-upber-high-end gaming PC to ship with Linux so I can stress it its limits with the absolute latest, bleeding edge, hard core Linux based games...

      ...like Tux Racer.

  6. Gamers want... by Glock27 · · Score: 3, Funny
    It will be interesting to see if Dell can shake off it's grey box image and entice the more fussy gamers and enthusias[ts].

    Gamers want the best - and right now that's AMD Athlon 64 (FX). Until Dell has that, they're stuff looks rather Dull. ;-)

    --
    Galileo: "The Earth revolves around the Sun!"
    Score: -1 100% Flamebait
    1. Re:Gamers want... by gnu-generation-one · · Score: 5, Insightful

      "It will be interesting to see if Dell can shake off it's grey box image and entice the more fussy gamers and enthusiasts."

      I think Dell's reputation is for black boxes, and they've shaken that off by making this one blue... ;-)

      From the review: "The power button sits impressively in the top right hand corner and moodily glows yellow when switched on."

      Okay, very nice. Looks exactly like a normal dell case to me, complete with the silly front-panel door that always falls off, the interior layout set in stone, with the assumption that nothing will ever be replaced inside, and the 2-man-lift bulk of a computer so large it doesn't fit in any normal location. I never noticed how 'moody' the power lights were before though. Presumably I should be downright spooked by seeing 20 of them illuminating us at work.

      It's an interesting review, with no mention of anything important. Do we really care how smart and silvery the Dell logo is, when the technical aspect of this review is limited to mentioning the CPU speed, and the name of the graphics card?

  7. Oooh! A it's like a Lamborghini made by Yugo! by Anonymous Coward · · Score: 5, Funny

    'Nuff said.

  8. Their market is the uninformed. by sglider · · Score: 5, Insightful

    Unfortunately for Dell, the market for the gamer revolves around the potential for business from the uninformed gamer. Every gamer I know (and indeed, myself) builds their own system for the fraction of the cost of buying an Alienware or a Dell that has the same specs. Indeed, as often as hardcore gamers upgrade their systems, none of these manufacturers can hope to provide the kind of support I'd need to make it worth my while. Perhaps if they offered free hardware upgrades for two years, I could see spending an extra 500-1500 dollars for the same exact system that I could build by surfing Pricewatch.com.

    --
    War isn't about who's right. It's about who's left.
  9. Comment removed by account_deleted · · Score: 3, Insightful

    Comment removed based on user account deletion

  10. Even the G5 is cheaper ! by selderrr · · Score: 5, Informative

    go to the apple store, go to store UK (since the article is in £ instead of $) pick the dual 1.8, add 512MB ram to get to 1GB, upgrde video card to 9800XT the upgrade to 250GB harddisk, add a 20inch flatscreen and hit 'update total'. Voila 3288£ compared to £3176 for the dell (with a 17inch monitor only, but 40GB. Okay, the dell has a 800X video card, but that's a mere 100£ difference)
    and now you have a decent OS.

    1. Re:Even the G5 is cheaper ! by Quobobo · · Score: 3, Insightful

      Nah, he's just pointing out that the Dell machine is hideously expensive for what you get. Nobody else seems to have understood this so far.

  11. Prices of computer hardware in England by veritron · · Score: 3, Interesting

    Seriously - what the hell is up with Computer equipment prices in England? Is their economy so strong that $5519.37 is a reasonable price for a 3.6 ghz P4 with a Radeon X800?

    This isn't the first time I've noticed this absurdity - I've read reviews of English kit before, and it's always ludicriously overpriced. Hardware sellers are making a killing off of the lot of you.

    English slashdotters, is there some sort of law or something that says you HAVE to buy computer stuff in the UK? Seriously, just buy all your computer stuff from the US, but buy an English AC adapter and an English keyboard that actually has the pound key on it. You'll save a ton of money.

    1. Re:Prices of computer hardware in England by mikael · · Score: 4, Informative

      Seriously - what the hell is up with Computer equipment prices in England? Is their economy so strong that $5519.37 is a reasonable price for a 3.6 ghz P4 with a Radeon X800?

      The problem in the UK is two things. First of all, we have to pay import duty on anything manufactured abroad (+0% to +85%). Then, we also have to pay VAT (+17.5%). Then there's the middle man tax for the company that's doing the importing, and warehouse storage. Not forgetting the high price of petrol which means that transporting anything becomes increasingly more expensive the further away you are from London. Deliveries in the Greater London area are usually offered "same day", while it can take three days to get to the North of England.
      Details can be found at Rip-Off UK.

      The combination of the high rates of taxation, and the rapid change of hardware has forced people to become cost-conscious about buying computers. Web based suppliers like Dabs.com are usually the first place people look when comparing prices. Nobody in their right mind is going to waste 400 pounds (600 dollars) on VAT, for a 1600 pound system, if they can help it.

      The only people I know who are buying from Dell are the university departments when making a bulk order with educational discounts for a new computer lab.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  12. Old... by KangXii · · Score: 4, Informative

    What everyone has failed to mention is that the Dimension XPS is old. Been out for awhile. The only thing new about this is the review. But I guess since everyone has a hate for Dell, you just didn't notice and this is "news" to you.

  13. Something equally interesting by Anonymous Coward · · Score: 5, Funny
    It will be interesting to see if Dell can shake off it's grey box image

    It will be interesting to see how long it takes CmdrTaco to learn to spell "its".

  14. OT: That's the *THIRD* Alien Invasion ... by torpor · · Score: 4, Funny

    ... Headline I've read today.

    First was this one on CNN. .. then this one ...

    And now another here on slashdot.

    Someone would say there must be some sort of psy-ops going on, to soften us up for the headlines ...

    --
    ; -- the corruption of government starts with its secrets. a truly free people keep no secrets. --
  15. Oh come on by caitsith01 · · Score: 4, Insightful

    How many people seriously play games over this res?

    For one thing, computers that can play Doom III and the like at higher than 1280x1024 are not expected to exist until sometime in the 24th century.

    For another, there are several things that make serious gaming waaay more enjoyable than straight-out resolution, including graphics card quality settings and refresh rate. Most decent monitors will still start to lose refresh rate above 1024x768... if you want anything close to 85-100Hz at higher than 1280x1024 you are talking about insanely expensive equipement.

    IMHO most modern games are best played at 1024x768 on a decent gaming rig. You get beautifully high frame rates, and with a decent video card you can have all the quality settings absolutely cranked, whilst running at 100Hz or higher on your monitor to go extra easy on the eyes.

    Anyone who claims they 'need' much higher resolutions is full of it.

    --
    Read Pynchon.
    1. Re:Oh come on by foidulus · · Score: 3, Informative

      Heh, the problem isn't with the resolution perse, it's the fact that it is bundled with an LCD that is the problem. For gaming on an LCD(this is in addition to ghosting issues) is that in order for it not to look "blocky" you either have to run it at it's native resolution, or half it's native resolution(so that each pixel translates into a 4 pixel square). I don't know of too many games that support 640x512, though since 1280x1024 seems to be a very popular resolution for LCDs, maybe we will see it in the future(you can always just add a little 32 pixel black bar if need be)

  16. Doin' It On The Cheap by blueZhift · · Score: 4, Insightful

    It looks like Dell is simply trying to offer up a games oriented PC on the cheap without upsetting their system too much. This would be sort of like building sports cars on the same assembly line as compact economy cars. The sports cars would get a different body and a few performance tweaks, but would essentially be the same old economy cars underneath with a significantly higher price. This sort of thing would garner some casual driving enthusiasts, but the hardcore enthusiasts who actually look carefully under the covers, would not be fooled by this.

    It isn't really clear who they plan to sell XPS systems to. The hardcore market, as others here have commented, would likely build their own machines with higher performance for the same or less cost than the XPS. That leaves what I'll call the Mom and Pop market buying computers for their kids. This market might buy the XPS, but would be scared off by such a pricey machine that would probably be used to play games rather than doing homework. The kids would have to push them to buy this, and well, Dell just isn't cool right now (Apple is!). So I guess Dell needs to bring back that stoner dude to rev up those back to school sales!

  17. 2x256 cheaper then 1x512 by SmallFurryCreature · · Score: 3, Informative
    2x256mb is cheaper then 1x512mb. So multiply that by the kind of bulk buying dell does and you are talking some serious saving. Remember that Dell is Dell because it saves every dollar it can.

    That is why dell is so looked down upon. If you ever have to work with them you just know you are dealing wich a "company/piece of hardware" were everything was done by the lowest bidder. Such tricks as finding out a 128mb machine had all its memories slots full (wich as you say makes it harder and more expensive to upgrade). Finding out that for some unspeakable reason yes this PC comes with only 1 IDE slot. That the case size means no expansion card fits.

    It is not that Dell actually makes bad stuff. Just that if you are used to make your own cages or worse IBM style hardware Dell feels cheap. The biggest problem is that they feel cheap but often really aren't. If you buy your dell as is and never ever touch its insides then it is a decent enough deal. Else just don't. Friends don't let friends dell.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  18. Dimension XPS and my Girlfriend by hot_Karls_bad_cavern · · Score: 4, Interesting

    Quick little story:

    My girlfriend moved in (shocking, i know) with a hobbled together PC, same way i do mine - buy mobo-proc combo, case with decent psu, some video card that works with the mobo and some ram from crucial.

    i normally repeat this cycle about meh, once every 2 years (recently graduated computer engineering student) and it worked out okay, but both of our machines always suffered from the old, *something* has gone wrong and died all the sudden.

    With just one real workstation at any time to mess with for many years, i didn't mind all that much. Well, with two of them in house pulling that crap - it seemed like every month, i was buying some new component for either her pc or mine. It was getting old.

    She scored a few contracts for her art (the Papa Roach cd and a slew of Brit albums from various artists that will hit soon have her stuff on them). Well, it was time to get a real machine. i wanted her to get a dual g5, but she wanted to stick with windows for all of her art software and plugins (well over $4k of x86 only stuff). Soooooo, we got her one of these...and here is the point of this post:

    Blah, blah, blah as you will about Dell-this and Dell-that - i've not had *one* problem with that machine. i'll remind you, she is not doing light weight work. Not one problem. Er, and it kicks some serious ass with ut2k4 i might add ;)

  19. Comment removed by account_deleted · · Score: 3, Insightful

    Comment removed based on user account deletion