Slashdot Mirror


DVD Player Maker's Margins just $1

callipygian-showsyst writes "This news.com story tells how Chinese DVD player manufacturers are only making $1 margins per player! The story says that 'Commoditization is hitting China's DVD player manufacturers hard, according to researcher iSuppli, Between January and May, the average selling price of a DVD player exported out of the Guangdong province came to $40.80, leaving just about $1 in profit margins for the manufacturers.' You wonder if other business, like low-end PCs hardware, are in similar trouble."

32 of 397 comments (clear)

  1. Cell phone makers would be jealous... by datastalker · · Score: 5, Insightful

    ...since they sell their hardware at a loss. (Granted, they get money from the service subscription.) Microsoft loses billions of dollars on the XBox, to sell games. This is common, and will be getting moreso. It won't be long before hardware is essentially free, and the software/services you buy are where the money is generated.

    1. Re:Cell phone makers would be jealous... by tsunamifirestorm · · Score: 5, Insightful

      The problem is that those companies (cell phone, video games) can sell additional games, service plans etc. while the DVD player company has no control over where DVDs are bought from (if the company even makes DVDs)

    2. Re:Cell phone makers would be jealous... by Swamii · · Score: 5, Insightful

      Microsoft: hardware will be essentially free, software will pay the bills.

      OSS: software will be free, services will pay the bills.

      Apple: software will be essentially free, hardware will pay the bills.

      Sun: hardware will be essentially free, services and software will pay the bills.

      Me: businesses will make money any way they can.

      --
      Tech, life, family, faith: Give me a visit
    3. Re:Cell phone makers would be jealous... by Anonymous Coward · · Score: 1, Insightful

      well, they don't even make a loss at all. they give you the device for free but you have to sign a 24 month subscription to their service (in germany and i think elseware too). so they first make a loss but they get their money back no matter how many text messages you send. that is for their profit.

    4. Re:Cell phone makers would be jealous... by Taurim · · Score: 2, Insightful

      As someone who does not pirates any software, I like OSS ideas best :-)

  2. Its all about volume by nurb432 · · Score: 4, Insightful

    That is the 'new' economy.. Forget the days of high profit items for most industries that
    are technology related.

    This is a byproduct of more efficient manufacturing, and in many cases, *fair* competition..
    ( something that we don't currently have in this country , but that is a different subject )

    Don't expect this trend to change any anytime soon either...

    Too bad it also means fewer jobs to make the money to buy the cheap items... Since it takes fewer people to make the same # of items it did 10 years ago.

    --
    ---- Booth was a patriot ----
    1. Re:Its all about volume by Anonymous Coward · · Score: 4, Insightful

      That is the 'new' economy.. Forget the days of high profit items for most industries that
      are technology related.


      This isn't "new" at all. $1 on a $40 COGS is 2.5% NET margin. Dell gets by on 4% NET margin. NET margin is what you get after you've paid all your bills. It's what goes in the bank at the end of the month. Most households get by on 0% NET margin. In other words, they spend everything they make each month.

      Your local HEB, QFC, Safeway, King Soopers, Piggly Wiggly or whatever your local supermarket is called is also living on 1% net margins.

      Nothing big, nothing new.

    2. Re:Its all about volume by Waffle+Iron · · Score: 5, Insightful
      Since it takes fewer people to make the same # of items it did 10 years ago.

      That's not necessarily so. I read an interesting article a while back (I don't remember where, sorry), that covered Ohio Art's outsourcing of Etch-A-Sketches to China. It said that it now takes significantly *more* labor to put together each Etch-A-Sketch because the factory in China is less automated than the American one was. However, the labor is so much cheaper that the overall production cost is still lower.

      IMHO, the US is being lazy and shortsighted by trying to move so much manufacturing overseas instead of focusing on better automation. The manufacturing jobs will be lost either way, but at least with automation we wouldn't be allowing our national capabilies for making anything other than lawsuits or french fries atrophy. We wouldn't be building up such massive trade deficits either.

    3. Re:Its all about volume by foidulus · · Score: 4, Insightful

      It is also bad for corporations in the long run, but by that time the "geniouses" who engineered this will be out with a golden parachute. Low labor costs really hide the true cost of your product, esp. if you price everything in dollars. It takes more resources to make thsoe etch-a-sketchs in China than it does in the US, but since there doesn't seem to be the need to make labor cheaper, the costs just get hidden(or more likely, passed along to everyone else in the US in the form of higher prices for commodoties like oil and steel). Eventually, those workers won't be so cheap anymore(would happen sooner if China didn't enforce such an deflated yuan), and then the company will be faced with high labor costs and virtually no advances in automation. If they try to fire people, the factory will probably just pump out a ton of rip-off etch a sketches and beat them with their own product.
      But once again, it won't matter to the executives with the golden parachute....

    4. Re:Its all about volume by AvitarX · · Score: 1, Insightful

      Fair would be if the currancy had an accurate value.

      Fair would be if they had to play by some set of rules where entire ciries are not left without clean water do to by products. Competing with sweatshops and artificially devalued currency is not fair compatition. It's cheating.

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    5. Re:Its all about volume by qwasty · · Score: 2, Insightful

      Well paid and with decent benefits? Not in my experience. $10 per hour, no benefits, and basically having to work as a throwaway "temp" of sorts. This is American manufacturing, as I have personally seen it from 2000 to the present day. The only bright side is it's easier to sue somebody for not keeping the temperature just right, or whatever other ridiculous things that people are doing to make a living...

  3. And that, my friends... by Meat+Blaster · · Score: 5, Insightful
    Is why outsourcing is such a fantastic idea.

    You play to the strengths of the manufacturing of each country, take out the middleman, and we no longer have to pay inflated costs for everything.

    Kind of wierd to think that it's cheaper to get something made and shipped halfway around the world than it is next door, but if it makes a dollar go farther in this economy I'm all for it.

    1. Re:And that, my friends... by Travoltus · · Score: 2, Insightful

      Except that the out of work middleman now has no money to buy these "cheaper" products.

      Everyone is obsessed with cheaper stuff, but no one pays attention to the fact that when you're out of work, "cheap" is still too expensive.

      --
      --- Grow a pair, liberals... stop letting the Republicans bully you!
    2. Re:And that, my friends... by Eric+Damron · · Score: 4, Insightful

      "(And that, my friends)... is why outsourcing is such a fantastic idea.

      You play to the strengths of the manufacturing of each country, take out the middleman, and we no longer have to pay inflated costs for everything."

      It's not that simple. Out sourcing may in the short run be good for some consumers but it is a two sided sword. For the people that lose their jobs because of out sourcing it is very bad.

      It is also very bad for the small "mom and pop" companies. Only large corporations can afford to do out sourcing so by supporting it you are playing into their hands. They want to squeeze out the smaller companies so that they can better control the market. Once they succeed the prices won't stay cheap anymore.

      Out sourcing is NOT good in the long run for most people.

      --
      The race isn't always to the swift... but that's the way to bet!
    3. Re:And that, my friends... by dourk · · Score: 5, Insightful

      You, apparently, don't work in the manufacturing industry.

      I do. I produce my products in Southern California, even though I pay a huge penalty in wages and insurance and taxes to do so.

      One of my largest competitors is literally around the corner. His products are made in Taiwan/China.

      Even so, MY retail price is lower than his. And my '05 model products are already stocked on the shelf. If he's lucky, his are in a container on a ship waiting to get through customs.

      Your dollar isn't going any farther. It's just increasing somebody's profit rather than paying wages of my American neighbors.

      --
      Wake up.
    4. Re:And that, my friends... by tepples · · Score: 3, Insightful

      Am I to believe they're all doing it as a "loss leader"?

      Of course a $40 DVD Video player sold at $36 is a loss leader because Wal-Mart stocks the DVD Video player right next to several racks of $10 DVD Video titles by major studios.

    5. Re:And that, my friends... by Travoltus · · Score: 4, Insightful

      It's more expensive here because of nasty evil socialist edicts like
      *workplace safety regulations
      *environmental pollution controls
      *the 40 hour work week restriction
      - And that sort of stuff. That is far more expensive than just business taxes alone.

      Global outsourcing is absolutely nothing more than big business's way of saying "this country cares about its environment and its workers and as such we choose to do business where such concerns are nonexistent."

      Corporations do not care about you, or the air, water or soil that they might pollute. They care solely about profit, and when the good of humanity, or its very survival, is at odds with their profit margins, they decide profit margins must win. Thus they threaten us with foreign outsourcing - either we cave in and give them what they want (regulation and lower cost of doing business - which includes eliminating environmental laws and ALL workers' rights), or they leave for another country who will.

      To steal a Rush Limbaugh quote, America is being held hostage.

      --
      --- Grow a pair, liberals... stop letting the Republicans bully you!
    6. Re:And that, my friends... by aelbric · · Score: 4, Insightful

      Not to sound degradating, but do you really believe that the people who all run a corporation are trying to do nothing but poison the environment and put us all into economic slavery?

      What I was talking about was a rational approach to reducing the cost of doing business in this country. What do I mean by that? Perhaps we should examine:

      *The ridiculous salary and bonus options paid to company officers of major corporations.
      *Torte reform
      *Healthcare reform
      *Tax reform. Not just changing the rates, but changing how the whole system functions.
      *Sanity in labor contracts.
      *Sanity checks in unemployment benefits.
      *A wholistic view of subsidies, Tarrifs, and duties paid on goods.
      *Intelligent and strategic reviews of foreign aid and grants.

      A business is a living being run by people. It will do whatever is necessary to insure its survival.

      Yes they need to be regulated, but regulated in such a way they can can continue to grow without forcing them to do it at the expense of employees or shareholders. This is something that responsible government should be able to accomplish if we could just stop screaming at each other long enough to focus on it.

      --
      nos laetus epulor qui would domito nos
    7. Re:And that, my friends... by forgoil · · Score: 2, Insightful

      Which is why those "nasty evil socialist edicts" should also apply to anyone who manufactured goods _imported_ into a country. If you can't show proof that whomever made the stuff has the same rights and conditions, you have to ship it back. Would change a whole lot of stuff very very quickly.

      But I guess our goverments will be sufficiently bribed || gotten nutcase agendas before that will ever happen.

  4. Manufacturing in China by foidulus · · Score: 2, Insightful

    is kind of like the dot com bubble of sorts. A few people made the risky investment, and made a lot of money off it due to the availability of cheap labor, lots of natural resources, an interested government etc. Then the gold rush started, and people just poured money into China without thinking in the long term, they were told that China was a guarenteed gold mine. This led to a glut of over production(not just in DVDs, but almost any commodity you can think of), and now people have to fight eachother off with lower and lower margins to survive. That is what happens in a commodity market. They knew that getting into the business, and now we are supposed to feel bad for them?
    I for one will not be crying because they were too stupid to plan more than a month ahead.

  5. profit by Anonymous Coward · · Score: 1, Insightful

    That's a $1 profit per player to the owner(s). That's plenty to live off of. This is a no-story. The workers are still getting paid, and that amount is already accounted for with this $1 figure.

  6. Welcome to capitalism by BillsPetMonkey · · Score: 3, Insightful

    Enjoy your stay.

    If those players were made in the US or even Japan they would start at $100 a piece. If you're an unemployed electrical engineer in the US / Western Europe (and I know there's quite a few), relieve the boredom with a $35 multi-region DVD player.

    Welcome to globalisation too - those Chinese manufacturers _are_ in it for the money

    --
    "It's not your information. It's information about you" - John Ford, Vice President, Equifax
  7. Oh no! by vuvewux · · Score: 2, Insightful

    The CEO can only give himself a -1- million dollar bonus this year, and the stockholders are barely taking in any dividends! They better start cutting wages!

    --

    Let's not forget that one can hate his government, but love his country.
  8. Not in all cases, pal by wintermute1000 · · Score: 2, Insightful

    Think of the iTunes Music Store, which isn't making much money but is selling tons of Apple hardware in the form of beautiful, beautiful iPods.

  9. no by Trepidity · · Score: 5, Insightful

    Fair is defined as a level playing field. If we are playing a game of soccer, and your team cheats, the match was not fair. If no one cheats, it is a fair match. It is not required that our teams like each other: it's quite possible to play a fair match against someone you absolutely despise.

    Fair competition is the same. If a government is heavily subsidizing a company, that's not fair competition. If a group of companies is colluding to drive a competitor out of business, that's not fair competition. If lots of people are making the same thing, thereby driving down prices, that's fair competition.

    What you seem to be looking for is no competition, wherein either a government or cartel sets prices, rather than the market. That has nothing to do with fair competition, and is really about the exact opposite.

  10. It's this called perfect competition? by nmosfet · · Score: 4, Insightful

    At least close to perfect competition since in perfect competition, the profitsare zero. I don't really see how this is a problem.

  11. Sometimes outsourcing doesn't work. by Firethorn · · Score: 4, Insightful

    Once you figure in shipping costs, customs & foreign legal costs, time delay, and sometimes translation problems sometimes changing how you operate in the USA can actually be cheaper.

    I remember reading how MPC computers (formerly Micron) was considering outsourcing like dell and gateway have done. They took a different approach, and are doing much better. They have found that they can compete while staying in the USA and not outsourcing anything. Of course, the fact that they're not in a high-rent area of the USA probably helps. The cost of living in areas like California and NYC really skews the numbers.

    --
    I don't read AC A human right
  12. The answer (not 42 this time) by RAMMS+EIN · · Score: 4, Insightful

    ``You wonder if other business, like low-end PCs hardware, are in similar trouble.''

    Yes, they are. This is why they try to squeeze every cent out of everything, leaving us with motherboards with leaking capacitors, harddrives with 1 year MTBF, memory errors, etc. Those of us who run cheap PC hardware, anyway.

    --
    Please correct me if I got my facts wrong.
  13. Re:Ayn Rand would have loved this by JaredOfEuropa · · Score: 2, Insightful
    Maybe I'm slippery sloping but things already are pretty crappy in terms of low-end DVD players.
    They are? My crappy low-end Chinese DVD player is all-region, and has way more features than my $350 JVC player. The JVC broke down after a year of light service, while the Chinese player is still going strong. Heh, the thing cost less than a color cartridge for my HP inkjet printer (ok, maybe that isn't saying much...)

    Nope... so far I'm quite pleased with the products from China.
    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  14. This is why... by Geiger581 · · Score: 2, Insightful

    ... China wants control of future standards. They would rather sell razor blades than handles. Until they actually produce a substantial volume of actual content, they can't do much, however. If the government were to forbit the manufacture of foreign designs to eliminate imposed royalties, manufacture would just resume in India, and China would just have their own proprietary standard. See stories over the lsat year regarding the Chinese optical media standard, the spat over wireless protocols, etc.

  15. Profit is not the point. by colonel · · Score: 4, Insightful

    Really, profit isn't the point.

    The first objective is to create jobs. Especially in a socialist/communist country, it doesn't really matter whether the company makes big profits, it matters that they provide good jobs to the people. So, if the company pays the workers $2 per DVD player more than a US-owned company in China would, and makes a $1 profit per DVD player, then a US-owned company in China making the same DVD player would make three times the profit.

    The second point is to build up specialization. Making DVD players takes much more skill and training than making bamboo furniture for export. This encourages Chinese kids to stay in school longer because better jobs are available, which increases the net national education, which leads to more innovation and development.

    The third, and most important point, is to take over the world. Take a look at the Chinese currency. China's been making more and more stuff for export, and the US has been importing more and more from China. So, you would expect the Chinese RenMinBi to have increased in value compared to the US dollar over the last decade -- but it didn't, really.

    The reason that the RenMinBi has not dramatically increased in value compared to the US dollar is that China has been systematically buying (investing in) US companies with their new US dollars just as fast as those US dollars are coming in from the US. This is called a "balance of trade deficit" for the US. It's not sustainable for China to keep doing this, but very soon the communists will OWN capitalism.

    Forget this cold war shit, the best way to beat the capitalist pigs is to play by their rules (internationally), buy them out, and it's working.

  16. Re:china by zogger · · Score: 2, Insightful

    It wouldn't matter much in a war. If their copies were good enough, and close enough to top of the line, and they could pump out ten to one on the copies, it might be sorta hard to fight them. One thing is for sure, given their huge industrial expansion that is poised right now to outstrip the rest of the planet in raw material needs and in energy requirements, something is gonna give. It's one thing for-say-a US dominated coalition to go in and takeover and sorta run a small nation like iraq, with total air superiority, etc, quite another with a nation the size of china. All the projections I have seen show china starting around 2010 to be up a very large stump when it comes to energy needs. They are going to not only want but *need* this huge amount of petroleum, right when a lot of even the larger fields are peaked out every place but a few nations in the middle east. I don't see them remaining passive about it for too much longer.

    I also think the west bankrolling their industrial expansion will be proven to be the most critical geopolitical strategic blunder ever in the history books of the future. The western bankers got away with it when they bankrolled all sides in the leadup to ww2, and we saw what happened then. This time, the only difference is the scale is much larger, and the technology available-even crummy copies- is much more lethal.

    But, we'll see. Maybe the Mr. Fusion backyard reactor will be perfected, and the chinese overlord leaders will all automagically turn into really nice guys in the next decade.

    The theory where we started to bankroll them was that if we forced them to be trading partners, there would be no incentive for them to want to hurt their trading partners then. My concern is that if you look at what they buy from the west, it's all geared to make them independent from the west. Like I said, they buy factories and machine tools, why we close factories and machinists get older and are forced out of work. We buy walmart stuff from them, they buy *infrastructure expansion* products, so that they can make their own infrastructure expansion products. They are switching to vertically integrated manufacturing, while we are dropping to mere assembly of outside produced components, almost busywork.

    I know that is simplistic, but it's based on a lot of research I have done over the years and just noticing where "stuff" comes from now. I mean, you have to give them some credit, they are a space power now, we've shipped them airplane factories and technology, they are manufacturing a deep sea navy with some advanced weaponry especially designed to counter the carrier battle group, etc. It looks like they are serious to me. And you look at projected population and various demographical demands, then the released reserve numbers for various raw materials around the world, and the conclusion is inescapable. We have a world poised on the brink of a 10 gallon need and desire and at best around 2 gallons remaining. That's why I said something's gonna give.

    And I sincerely hope I am wrong.