Todd Need[ed] a Liver
Mr. Christmas Lights writes "According to this CNN article, Todd Krampitz's liver transplant operation was a success. What is significant about this is how he used a multi-media campaign to get a donor - this included billboards stating 'I need a Liver. Please help Save my Life' that all pointed to his web site at ToddNeedsALiver.com where you can read more. Certainly a novel use of the World Wide Web."
In an ironic twist, Todd Krampitz, who successfully received a donor liver after a personal media and internet campaign, died today of a heart attack. Email requests for his liver are pouring in by the thousands.
It's a very dark ride.