Todd Need[ed] a Liver

Mr. Christmas Lights writes "According to this CNN article, Todd Krampitz's liver transplant operation was a success. What is significant about this is how he used a multi-media campaign to get a donor - this included billboards stating 'I need a Liver. Please help Save my Life' that all pointed to his web site at ToddNeedsALiver.com where you can read more. Certainly a novel use of the World Wide Web."