Intel Delays TV Chip Launch
portscan writes "The Financial Times is reporting that Intel has dropped a planned technology that would have halved the price of big-screen televisions by year end. This is the latest mistep in Intel's consumer market strategy. Slashdot has reported on the technology, LCOS, before."
I think this is more of an anglicised expression than a legal dig at competitors, although I agree with your comments and wouldn't be surprised if it was selected for the subtext that it conjours up. The quote came from David Mentley - an analyst at Stanford Resources, not the reporter - so I'd expect him to be the kind of guy that chooses his words for effect.
Then again, I personally don't agree with Mr Mentley's opinions. If you asked me 5 years ago whether Intel or TI would succeed in the LCOS/DLP or large size TV arena, I would've said TI. The lead wasn't stolen - not even in the metaphorical, it's just that Intel were always second and still haven't got their act together. Citing 'clear product differentiation' as a reason for pulling a product usually translates to 'we spent so much time on it, it's not any better than what's out there now...'
"Steal" is used here to mean moving stealthily, as in the baseball term "stealing a base". (I believe the words steal and stealth have the same origin.)
Entry level DLP front projectors like the Benq PB6100 and InFocus X1 are now sub-$800, and will be less than that by XMAS.
These are now priced within range of the average consumer, and will kill sales of the overpriced flatscreen TV's.
There is a reason that Best Buy et al do not place these projectors anywhere near their TV department. They don't want the consumer to walk out of the store with an $800 (or less, by XMAS) purchase when they can suck them into to paying $2000 or more for plasma/LCD flatscreens or rear projectors.
Intel might have missed the boat on this one. It wouldn't be the first time.
-Rick
"double the profit on big-screen televisions"
No doubt they have "dropped" this technology until someone else threatens to do it. Why kill the market? There are plenty of suckers out there willing to pay $50/mo for the rest of their lives to own a giant tv. Especially with the holiday season upon us.
Don't foret the x8086 machines, at some point, were $3000.
kulakovich
The reason why 16:9 screens are more expensive than 4:3 screens is two-fold.
Firstly many wide-screen TVs are high definition. This necessitates a whole load of extra technology and a significantly higher-spec display, which costs more money.
Secondly TV manufacturing was geared up to 4:3 screens, and to produce 16:9 screens means having to start over. Demand for 16:9 screens in some markets like Europe has now caught up with 4:3, where wide-screen generally isn't high-def yet. In North America wide-screen TVs are almost exclusively high-def, so there's a double price premium to be paid, and demand for 16:9 screens is a tiny fraction of that for 4:3 screens.