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Google Slashes IPO price

Hungry Student writes "In breaking news, Reuters and the BBC are reporting that Google has reduced the price of its IPO to between $85 and $95 per share from $108 to $135 per share. Google shareholders are also reducing the number of shares available for sale by 6.1m to 5.5m. The total number of shares available is currently 14.1m."

78 of 242 comments (clear)

  1. Pre-IPO getting less shares owners selling less by stecoop · · Score: 5, Informative

    The initial price per share for Google stocks has been lowered to $85-$95 down from speculative high of $130. This will create a market capital less than $26 billion down from $36 billion. Noted that the confounders, Sergey Brin and Larry Page, disclosed that they intended to sell 1 million shares each but will now sell 480,000 shares in the range of $90 per share valued at about $43 Million. In addition, the pre-ipo market will get 5.5 Million shares, half the originally anticipated. View the Complete prospectus.

    1. Re:Pre-IPO getting less shares owners selling less by LostCluster · · Score: 5, Funny

      View the Complete prospectus.

      Remember, as with all investments, past search results are no guarantee of the quality of future returns.

    2. Re:Pre-IPO getting less shares owners selling less by swordboy · · Score: 2, Interesting

      All this means is that the FUD campaign worked. All those whiners writing for Forbes and the WSJ got their way - they can get into the company for less than it is really worth so that they can turn around and sell at a tidy profit in only a few days. This is the way that all IPOs are - the rich get richer. Shame on google for trying to change that...

      10:1 odds that the shares trade back to where they were supposed (UP!) to be after they are public.

      --

      Life is the leading cause of death in America.
    3. Re:Pre-IPO getting less shares owners selling less by R.Caley · · Score: 4, Insightful
      10:1 odds that the shares trade back to where they were supposed (UP!) to be after they are public.

      If you really believe this, what are you whinging about? You will make a mint.

      --
      _O_
      .|<
      The named which can be named is not the true named
    4. Re:Pre-IPO getting less shares owners selling less by avdp · · Score: 4, Insightful

      Do you really believe that a company like Google is worth $100+ a share? No offense to Google - I love their search engine and gmail - and it is a profitable company, but really look at their business model and tell me that it's worth tens of billions in market capitalization. If you think so you're out of your mind. Anyone getting in at those level are hoping for a short term increase (right after the IPO) to make some cash. Long term, that price has only one place to go: down.

  2. Exciting day! by Anonymous Coward · · Score: 5, Funny

    Now my kidney I just sold can buy me 50 shares! Yes!

    Also, Slashdot's 10 millionth post today! Perhaps in this story even! WOW!

    1. Re:Exciting day! by k98sven · · Score: 2, Informative

      Lucky bastard. This guy only got 1/10th of that.

      (25000 rupees = 540 bucks)

  3. Impossible Valuation by manmanic · · Score: 5, Interesting
    Who knows whether the new (or old) price is a good one? It's practically impossible to put a number on Google's future profitability. There are simply far too many unknowns:

    • What kind of growth rate will Google see from the Adsense and Adwords advertising networks?
    • How many millions of people will use Gmail once it finally goes live?
    • What effect will the built-in search in Microsoft's Longhorn have on Google's traffic?
    • How much will Google make reselling search to 3rd parties such as Google Alert?

    Future successes in any of these businesses could make Google's current price seriously undervalued. And if some key ones fall through, it will have been far too high.

    1. Re:Impossible Valuation by datbox · · Score: 5, Insightful

      "What effect will the built-in search [searchenginewatch.com] in Microsoft's Longhorn [microsoft.com] have on Google's traffic?"

      Agreed. I think we are going to be getting to a point where the majority of the desktop users will stop going to a website to search. They will choose to use integrated solutions in the future. If google can get an app out for the desktop that *integrates* with the desktop, it will be able to battle with the longhorn search feature on it's own playing field.

    2. Re:Impossible Valuation by markkellman · · Score: 2, Interesting
      The final numbers are going to be determined by the public mood at the time of auction clearing. The recent delays will probably not bode well for that...

      After a few weeks, the price should settle at something financially sound.

      I do believe that many on Wall Street want this thing to sink. Here's hoping it doesn't.

    3. Re:Impossible Valuation by TexasDex · · Score: 5, Insightful
      If google can get an app out for the desktop that *integrates* with the desktop, it will be able to battle with the longhorn search feature on it's own playing field.

      How about the Google Deskbar?

      Very nifty integrated search tool. I loved it (back when I actually used Windows). The only issue here (of course) is that Longhorn will come with the MSN search agent, but people will have to install Google's deskbar app.

      coughmonopolycough

      --
      The Cheese Stands Alone.
    4. Re:Impossible Valuation by sadcox · · Score: 5, Funny

      Future successes in any of these businesses could make Google's current price seriously undervalued. And if some key ones fall through, it will have been far too high.

      The scariest unanswered question to me is what happens when the next "google" comes along? Tech moves quickly, and traditionally the bigger a company is the slower they move...all of us who work for large firms can attest to that.

      I stick to a pretty basic investment philosopy: Invest in a company only if any idiot could run it. Eventually one will.

      --
      "He hated Mexicans, and he was half Mexican. AND he hated irony!"
    5. Re:Impossible Valuation by Short+Circuit · · Score: 2, Informative

      The "Next" Google will have to be pretty darn impressive. Google just keeps producing more and more ideas. Check out the "more" link from their main page, or Google Labs. (Google Sets is my personal favorite...)

    6. Re:Impossible Valuation by mcc · · Score: 2, Insightful

      I think we are going to be getting to a point where the majority of the desktop users will stop going to a website to search. They will choose to use integrated solutions in the future.

      Not so sure the desktop users will bite. Mac users have had an excellent meta-search utility built into the desktop since... I think since about 1998 or so. Most of us don't use it. We mostly just use google now. In fact in the end Apple just put a "search google" field in its web browser's button bar.

      If I go to Google, it's because I'm looking for webpages. If I am looking at webpages I want to do it in my web browser. It makes more sense to just keep the entire process within the browser than it does to add the unnecessary mental context switch of dropping into my file browser application. And that goes even if your operating system for some reason decides to reuse individual windows between the web browser and file browser so that it can pretend they're the same thing.

  4. Good by kc0re · · Score: 3, Interesting

    I was hoping Google would come off their high horse. They aren't Microsoft, in fact, I don't even think Microsoft stock is running that high (no I didn't check, and no I am not checking). Don't get me wrong, I'd love to own some Google, however, I wasn't paying that much for it.

    1. Re:Good by evslin · · Score: 2, Informative

      I just looked. Microsoft's running at 27 right now.

    2. Re:Good by AliasTheRoot · · Score: 3, Informative

      Share price is irrelevent, it's the number of shares that exist (either on the market, or held internally) that determine overall value.

      (roughly anyway, i'm sure it's more complex than that).

    3. Re:Good by Asprin · · Score: 4, Informative


      No, that's pretty much it. That's where market capitalization comes in - in simple terms it's the total of all the outstanding shares multiplied by the share price. A sort-of "net value" of the company if you wanted to pay cash for all of it.

      One $10 share in a company with a market cap of $1,000 is a greater percentage of ownership than one $100 share in a company with a market cap of $1,000,000.

      However, that doesn't change the rules of arithematic. The $100 share is still worth - on its own - 10 times the $10 share.

      --
      "Lawyers are for sucks."
      - Doug McKenzie
    4. Re:Good by mikael · · Score: 5, Funny

      That's where market capitalization comes in

      I thought market capitalization was when Wired used to call the internet "the Internet" and the web "the Web".

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  5. Correlation? by StevenHenderson · · Score: 5, Interesting

    From the article:

    "The company may face fines if the SEC finds that the share issue was contrary to stock market regulations."

    How much is this tied to the decrease in price? Also, did the interview with Playboy have the negative effect analysts anticipated?

    1. Re:Correlation? by bcrowell · · Score: 2, Funny

      I think maybe the real reason for the sudden drop was that people didn't think Brin and Page looked that good in the centerfold.

  6. If we all knew, we wouldn't be predicting by LostCluster · · Score: 4, Interesting

    At this hour, nobody really knows how much Google as a whole is worth. That's the whole point of this Dutch Auction system that hasn't quite finished being played out yet.

    Once Google's on the market, we'll be able to multiply the share price by shares outstanding to get a "market cap" number that'll be an approximation of Google's total value... but clearly an indicator that'll be bouncing that fast can't tell us too much info perfectly either.

    Sure, we'd all want this to be simple, but nothing ever is on Wall Street.

    1. Re:If we all knew, we wouldn't be predicting by qmchenry · · Score: 5, Insightful

      I'm conflicted about Google going public. On the one hand, it will provide vital data in my nonsanctioned research about how concern for shareholder confidence destroys good companies, while, on the other foot, Google's new concern for shareholder confidence could, well, you know. I think going public causes a company's principle focus to shift from what would be good and profitable for the company to what shareholders think would be good and profitable for shareholders. I believe the two are typically mutually exclusive.

      Are IPOs becoming like Hollywood where the take during the first weekend of a new movie is the sole measure of it's success? That means lots of good movies aren't made because they won't top that list and movies that are made are done so to optimize their profitability, not their cinematic quality.

  7. The next fall... by Phoenix-IT · · Score: 2, Funny

    Here we go dot-com boom #2, I'll be getting off now... Perhaps I'll become a nurse, before they outsource it.

  8. 1/2 share by minotaurcomputing · · Score: 4, Funny

    Uhhh, is it possible to buy half of a share? That seems to be all that I can afford.

    1. Re:1/2 share by LostCluster · · Score: 4, Informative

      You can't directly buy a fractional share on the stock market, but there are companies like ShareBuilder.com and FolioFN.com who only go to the market during "trading windows" where they group all of their customers purchases and sales together in order to avoid unneeded market activity costs and they can divide the shares into fractional numbers among the customers. Whatever less-than-a-share fraction goes unallocated ends up being owned by the company as part of the cost of doing business.

  9. Re:Where ARE they headed? by sisukapalli1 · · Score: 2, Interesting

    I believe it is definitely not a reflection on Google's attitude towards non U.S. persons. It is most likely some requirement for IPOs for stocks trading on the Nasdaq.

    As for me, I don't have gmail, and I think vivisimo will be attractive in about 2 to 3 years. Yahoo and MSN will be biggest challengers to google in the coming years.

    S

  10. Nice! by The-Bus · · Score: 3, Funny

    So now it's overpriced by a factor, of what, 6? Instead of 10?

    --

    Small potatoes make the steak look bigger.

    1. Re:Nice! by The-Bus · · Score: 5, Interesting

      Well, now we might be splitting technical hairs. By adjusting a previously flawed calculation of mine, we know the PE is somewhere in the range of 100+, but now Google has a 25% discount (roughly) with the new price goals, which brings it to about 70.

      Most people can tell you that at that point, the shares are certainly overvalued. If prices still sell at that level, people are buying. That doesn't mean it's overpriced to the market.

      I could buy a can of RC Cola for $50. That might be fine to me (I'm independently wealthy* and very thirsty), but most people won't pay more than $0.50-1.00 for it.

      Psst. Here it gets non-technical.

      That being said, I have made serious considerations into purchasing Google stock, just so I can start calling it "My Search Engine". As of today, it said it is searching 4,285,199,774 web pages. If Google's shares total about 264 million, that means each share gets to search for a 17 webpages. If I get 5 shares (or whatever the minimum is), I have "search ownership" of 85 pages, and growing! You can bet if I win** some shares I'm going to start staking my claim, and you should too!
      Example: This webpage searched by Google thanks to R. Johnathan Prescott.

      Then I know that if people search for sweaty men on Google, someone might click-through to their ad. That means I get $0.0000000002! With my 85 pages that I own, I will stake an ad campaign in mainland China. If everyone sees it (1.3 billion people! or 2.59999 bn eyeballs!***), and everyone clicks through, I'll demand payment for that myself, and get...

      $0.26 richer!

      Then I will go the grocery store, buy a $0.25 piece of candy, and strangle myself with the bag it came in.

      Why do I want to buy Google?

      ________________
      * Sadly, no.
      ** Best to think of it as buying lottery tickets, your outcome will probably be similar.
      *** Discount sinister Chinese bond villains with eye patches and others.

      --

      Small potatoes make the steak look bigger.

  11. I knew it! by Donny+Smith · · Score: 2, Insightful

    I knew it!

    I said here before it would get down to $80 within 4 weeks (once people who got their shares for free sell out) after the IPO and I think that will indeed happen.

    It's not only the lame pre-IPO management, it's the fact that they're a single product company and that product (ads) is a commodity.

    Their placement technology is probably the best at the moment, but once someone else does that part better and sells it to Yahoo or Microsoft, they head further south...

    1. Re:I knew it! by blankslate · · Score: 2, Interesting

      Methinks the major asset Google has at this point in time is its brand. Think Apple through all those years they made shithouse hardware (pre OS X) - it was hard to find anyone who had an opinion who wasn't swept into the starry-eyed Mac enthusiasm for what was, at that time, inferior hardware and software with a higher price tag (than Wintel)** Apple failed to disappear because marketing (and initially leagues-ahead technology) left such an impression ("mindshare" if you like) that they effectively rode off that for years. Google seems to incite a similar loyalty and feeling of 'cool' among it's users. Perhaps that's something that can save them when they go up against MS properly, and they rely on people to actively install / use alternatives to MSN or LongHornBar ... ** Disclaimer - they seem to be back on the horse now, and I quite like OS X and G5s

      --
      ---- death to all fanatics
  12. Two class of voting shares - Founders keep power. by deragon · · Score: 5, Informative

    And for those who are not aware, there exist two classes of voting share, one class that offers 10 votes per share reserved to the founders and CEO, and another which as 1 vote per share, for the rest of us.

    See: http://www.usatoday.com/money/industries/technolog y/2004-05-16-google-nonvoting_x.htm/

    --
    Remember the year 2000? They promised us flying cars. They delivered the PT Cruiser...
  13. rather than buy shares... by Ev0lution · · Score: 3, Interesting

    Rather than buy shares, i've placed two bets on it: Opening price below $110, and close UP on 1st day. If the price is down because the institutions aren't buying into an auction that deprives them of big fees - as the conspiracy theory says - then the price should move up as they start buying in at the lower price...

  14. OT: 10M Post by tigre · · Score: 3, Informative

    Also, Slashdot's 10 millionth post today! Perhaps in this story even! WOW!

    Nope it's here!

    1. Re:OT: 10M Post by CreatureComfort · · Score: 3, Funny


      Actually I thought it pretty much summed up what /. is all about.

      --
      "Unheard of means only it's undreamed of yet,
      Impossible means not yet done." ~~ Julia Ecklar
  15. Watching Google by p0 · · Score: 5, Informative

    For those interested, you might want to try Watching Google Like a Hawk. They provide news and analysis of Googles IPO, their services and future plans. A lot of information for anyone looking forward to the IPO.

    --
    This is my sig. There are thousands more, but this one is mine.
  16. Remember Yahoo's IPO by Anonymous Coward · · Score: 3, Interesting

    Now look where it's stock is sitting. So basically GOOGLE is way over priced. People who think they will GET IN ON THE GROUND FLOOR of a big bucket of money, are just plain wrong.

    1. Re:Remember Yahoo's IPO by GTRacer · · Score: 5, Interesting
      Ummm, wasn't that the WHOLE POINT of doing it Dutch? To control the price spike and to keep as much money as possible inside Google?

      GTRacer
      - Got totally burned on EuroDisney way back when - but I learned the value of a franc

      --
      Defending IP by destroying access to it? That makes sense, RIAA/MPAA. Go to the corner until you can play nice!
    2. Re:Remember Yahoo's IPO by Duhavid · · Score: 2, Interesting

      Speculation on my part, but another possiblity is that google is trying to leave a bit of room for the stock to appreciate post IPO. This would leave some profitability for the IPO speculative investors, perhaps as an inducement to buy?

      --
      emt 377 emt 4
  17. Why buy? by Phoenix-IT · · Score: 5, Interesting

    I think it's pretty pointless to buy Google stock anyway... It's not like you're getting in on the ground floor of a penny-stock IPO. It it was a small company selling out stocks to get investment capital it would be different. With companys like Yahoo and Cisco no one knew how big they were going to become. So when they did make it big, the stock you bought for a penny ended up being worth hundreds. Google is already big, so the only instant millionares to come of this will be the people who work there.

    1. Re:Why buy? by Hassman · · Score: 2, Interesting

      You are exactly right. I'm sad to say but to me it looks like one of the reasons they are doing this is to make millionaires out of the employees.

      Google is a search engine and they are making a lot of money (supposedly). The reason to go public is to raise capital for future ventures... What is google going to do?

      They aren't a Yahoo, and I don't see them becoming a Yahoo. Even if they wanted to be more like a Yahoo, they don't need an IPO to do so.

      They aren't a software / consulting company trying to expand their market with new clients or new products.

      So unless they have something sneaky up their sleeve that I'm not thinking of, this is just a way to make a bunch of money. The only difference between them and one of the .coms is that they established themselves first, so it looks more legit.

      Just my opinion.

      --
      -Mark
      Dovie'andi se tovya sagain.
    2. Re:Why buy? by Tazzy531 · · Score: 2, Insightful

      They actually would have preferred not to go IPO. However, due to a SEC regulation, it was more beneficial for them to do it. I think [off the top of my head], if a company has over 1000 stockholders [ie stocks they give to employees] and $XXX in revenue, they have to make their financial information public. This gives the competitor an edge without any benefit to google, if they didn't IPO.

      Google was a profitable company to begin it. It is not going IPO to bring in more capital.

      --


      _______________________________
      "I'm not Conceited...I'm just a realist..."
    3. Re:Why buy? by R.Caley · · Score: 2, Interesting
      I'm sad to say but to me it looks like one of the reasons they are doing this is to make millionaires out of the employees.

      The bastards! Fancy them wanting to give money to their employees! I bet those employees are really pissed off at be ing exploited this way.

      You seem to be saying that this whole thing is a scheme to take money from well-off idiots and give it to the people who built a tool I use every day and which has made my life much easier.

      That's not just a good thing, not even just a Good Thing, it's a damn fine, mind blowingly excelent thing.

      --
      _O_
      .|<
      The named which can be named is not the true named
  18. Further SEC problems by Ignignokt · · Score: 2, Informative

    The SEC has also requested further information about their Playboy interview, which will delay the IPO further.

  19. why by Nuttles · · Score: 2, Interesting

    My question is why is there even this much intersest in google stock. Sure, they are undeniably the best search engine around. Also, they had made millions upon millions in their ads. Also, techies love them because of their 'do no harm' policy. The problem with google is that they absolutely dominate their market, searching with ad revenue. In searching pretty much all they can go is down. Has google tried much else that can't be tied directly to their search portal? Not that I am aware of. Does this sound like a mini Microsoft. Similar to how Microsoft dominates the desktop OS and Office sweet market and have never done outstandingly well in any other market. Soooo, I just don't see where google has another explosive growth and revenue making idea/direction in them. Will google try to leverage there dominance in such a way that Microsoft does and have people hate them for it? Will other compinies leverage their dominance in other areas to topple google?

    Nuttles
    Saved by Grace

    Side Note: from the initial search engine that Microsoft has released, they aren't even in the same ballpark as Google in relevancy. But, microsoft being Microsoft...who knows?

    1. Re:why by Throtex · · Score: 2, Interesting

      I submitted a site over a month ago to Google. I put links to it on a few sites already indexed by Google.

      Every other freakin' search engine on the planet found the link by themselves and indexed it.

      Google just found it the other day, and still hasn't added it to their index.

      Yea, go Google...

    2. Re:why by subsentio · · Score: 2, Insightful

      Sure, they are undeniably the best search engine around.

      In people's minds, perhaps. In objective relevance tests (where people don't know which results came from which engine) the big search engines are pretty similar.

      The problem with google is that they absolutely dominate their market, searching with ad revenue.

      I guess, assuming you think 40% "absolutely dominates" 60% (see search market shares)

      The reason there's this much interest in Google stock is simple: love. Even you, who claims not to understand why people are interested, believes they are the best search engine and that they dominate the market. Very few corporations have as much good-will towards them from pretty much everybody.

      GOOG may go up if the love continues, or it may go down if people realize that technology- and business-wise it's really not that unique.

    3. Re:why by Throtex · · Score: 2, Interesting

      Relevance wasn't a factor... I log traffic information and the spider didn't appear on it until just the other day, weeks after tons of other spiders hit the site and indexed it.

  20. Do No Evil vs Shareholders by Anonymous Coward · · Score: 3, Interesting

    I'm just waiting for the inevitable showdown between the "Do No Evil" motto and "responsibility to shareholders" battle that will eventually play out.

    There will be a point where these two will collide, and it'll be interesting to see the result.

  21. This is disturbing by spidergoat2 · · Score: 3, Funny

    First I find out that Google is lowering their stock price, then, Mariam Abacha from Nigeria emails me and tells me that I'll only be getting 7% instead of 25% of the 8.5 million I'm going to bank for her. I'm losing cash everywhere!

  22. Re:Where ARE they headed? by Anonymous Coward · · Score: 5, Informative

    If they were to want to sell the stock to non-US persons, they would have to go through the registration process (such as it is) in every other country.

    If you want to buy shares, set up an account with a US broker, like everyone else does. They will buy it in trust for you. And just so you know, US persons have an extremely difficult time buying shares of foreign companies directly. That's why there are ADRs.

  23. Windows Already... by Short+Circuit · · Score: 2, Informative

    ...HAS a built-in search.

    XP gives you the option to search the Internet from the same dialog you use to search for files on your computer.

    Unless Longhorn adds searches to a prominent toolbar, it shouldn't make any difference. Even if it does, look on the bright side: We can always look forward to another antitrust suit. :)

    1. Re:Windows Already... by cuzality · · Score: 2, Funny

      Windows already HAS a built-in search.

      Have you noticed that on older versions of Windows (Win98, for example) the command on the Start Menu is called "Find..."

      Now the feature is called "Search..."

      Does anyone else find this hilarious? These days even Windows isn't so optimistic about actually finding anything...

      BlinkX is kinda cool for those of us trying to "Find" things on your computer now...

      . . . . . . . . .
      The List

  24. I predicted this by Yeechang+Lee · · Score: 2, Funny

    This is the inevitable result of Google management using old and busted, Old Economy measures like P/E or EPS to judge when to go with an IPO. Don't they know that Clicks per Million (CPM) or Eyeballs per Million (EPM) are the new hotness?!?

    Now if you'll excuse me, I've got to leave for a First Tuesday party; I don't want to settle for just reading about it on SFGirl afterwards.

  25. Just a Marketing Ploy... by Aceto3for5 · · Score: 3, Funny

    I heard you only got the reduced rates if you used Froogle.Google.com

  26. Google doesn't set the price by BillFarber · · Score: 5, Informative
    Google has reduced the price of its IPO to between $85 and $95 per share from $108 to $135 per share.

    This is a dutch auction. Google is not setting the price. The price they mention is simply an estimate of what they expect the final offering price to be.

  27. Re:Can't resist any longer... by richie2000 · · Score: 2, Funny
    Just wait until SCO sues them (or buys a large chunk of stock and then sues them) and we can combine two non-stories per day into one.

    In the immortal words of ObviousGuy: "I don't get it."

    --
    Money for nothing, pix for free
  28. It would seem... by goldspider · · Score: 3, Insightful
    ...that the world outside of Slashdot isn't giving Google a free pass.

    When all of the dirty laundry is aired and skeletons are pulled from the closets, I wonder what Google and their IPO will look like in the eyes of the Slashdot community. So far, they've gotten off relatively light, IMHO.

    --
    "Ask not what your country can do for you." --John F. Kennedy
  29. Re:Where ARE they headed? by thelexx · · Score: 4, Funny

    But...but...it's so much more fun to get all self-righteous and overreact! Why you got to go ruining the man's parade with FACTS?!

    --
    "Gold still represents the ultimate form of payment in the world." - Alan Greenspan, 1999
  30. Re:Where ARE they headed? by GoofyBoy · · Score: 2, Interesting

    >And since google doesn't want non-US-persons to invest in them

    Considering that the stock is/will be overpriced, you get no voting rights and the company has done some pretty serious mistakes in this IPO, perhaps Google is doing you a favour.

    --
    The surprise isn't how often we make bad choices; the surprise is how seldom they defeat us.
  31. Google's SEC Filings are available online by bludstone · · Score: 4, Informative
    --

    no .sig
  32. Re:Where ARE they headed? by Sheepdot · · Score: 4, Informative

    Actually, this happens a LOT for US IPOs. Sometimes it is even *required by law*.

  33. anyone who reads fuckedgoogle already knew this by girltard · · Score: 2, Informative

    http://www.fuckedgoogle.com

    seriously funny shit- too bad the original fuckedcompany has absolutely NOTHING about this disaster.

  34. If you really think the prce will fall... by winkydink · · Score: 2, Insightful

    then short the stock as soon as you can. I mean if your so positive. It's easy money, yes?

    --

    "I'd rather be a lightning rod than a seismometer." -Ken Kesey

  35. History by siskbc · · Score: 2, Insightful
    If you really believe this, what are you whinging about? You will make a mint.

    Because by the time the shares get to the actual public, they won't be that cheap. The brokerages use the opportunity to get in on a hot IPO as a perk to their other customers. So the rich DO get richer here.

    Go review your .BOMB economy history, this is exactly how the netscape IPO went.

    --

    -Looking for a job as a materials chemist or multivariat

    1. Re:History by R.Caley · · Score: 5, Informative
      Er, isn't this a dutch auction? Brokers should have no ability to offer shares to prefered customers first, since you will have put your bid in long before share allocation begins.

      The only way you could be blocked out would be if no broker was willing to act for you.

      --
      _O_
      .|<
      The named which can be named is not the true named
    2. Re:History by lambadomy · · Score: 3, Funny

      You're completely wrong. Avoiding this price spike, and avoiding the "hot IPO as a perk to their other customers", was the whole point of the dutch auction. There will be no price spike, and you or I could go buy some shares right away.

    3. Re:History by lambadomy · · Score: 2, Funny

      It will be remaining a Dutch auction, yes. But if it wasn't, the share price would have to come down even further from the 85-95 range for investment banks to be able to get the same kind of pop for their preferred investors. There is a decent article in The Economist here. the $135 share price had Google valued at 187 times earnings. Even with the lower price their p/e ratio is pretty absurd. They would have to go much lower get anything like the netscape IPO.

  36. Re:New Search Engine by DanBrusca · · Score: 2, Insightful

    I'm not sure about the past few years, but I've certainly noticed a deterioration of results in certain areas. As a random example, do a search for a celebrity, chances are that most of the top results will be for shite 'celebrity directories' that do little more than link to eachother and eBay.

  37. Re:Still ten times too much by mcbevin · · Score: 2, Insightful

    Do any of you guys have a clue how shares actually work? That the price, whether its $95 or $.50 is irrelevant when viewed alone. The only relevant thing is the price * number of shares, i.e. the market capitalisation.

    Now you can argue whether or not the expected capitalisation of $24 billion is too high or too low. Then you're just saying you know more than the exports that have guessed this figure (and its _not_ set by google - its just an expectation). And since the actually share price will be determined by what the market is prepared to pay, it is by definition the 'right' price.

    Further, insiders - as in the people with friends in the right places that are thus guaranteed shares at the IPO - would get rich if the price started too _low_ and then bumped up in the first days to the 'real' market price, not the other way around. By doing a dutch style auction, google is trying to prevent exactly this from happening.

  38. Re:why an IPO at all? by CommieOverlord · · Score: 3, Informative
    There is no other point to an IPO.

    Yes there is actually. Say you have a company that is getting off the ground and you need to raise $50M to build a factory or whatever, then there are three ways to finance the factory:
    1. Self-Financed: Have the company start really small and save up enough to money to buy it. Problem is that this could take a really long time. Decades maybe.
    2. Debt-Financed: Talk to banks or venture capitalists to arrange a loan. Problem is that you owe people money, and interest as well.
    3. IPO: Sell $50M worth of shares and use that to finance the factory. It's fast and it leaves the company debt free.
  39. Google Doesn't Care by Positive+Charge · · Score: 2, Informative

    Sure the guys want to make some money, but they made it explicitly clear that the only reason they are having an IPO is that the SEC was going to enforce public reporting requirements on them anyway. All indications are that they would have been perfectly happy staying private.

    That's why they got away with the 10x voting shares for the insiders, and for that matter the Dutch auction.

  40. Re:why an IPO at all? by EastCoastSurfer · · Score: 2, Interesting

    The most expensive way to finance is by IPOing. When you IPO you're giving away ownership in the company, which if your company is successful will cost you many times over what interest would have cost you. You would also not want to run a company completely debt free. With interest rates so low it makes sense to use someone elses money to help you grow (if you needed money to grow) because of leverage.

    Now, it has been stated that Google doesn't need the money and doesn't have any plans on how to use the money from the IPO. The only reason they are IPOing is so that the owners and angel investors can cash out. Personally that would scare me away as an investor. If insiders in the company are just looking to cash out, then their actions are telling me what they think about the future of the company.

  41. Nice? by Un+pobre+guey · · Score: 2, Insightful
    Well, now we might be splitting technical hairs. By adjusting a previously flawed calculation of mine [slashdot.org], we know the PE is somewhere in the range of 100+, but now Google has a 25% discount (roughly) with the new price goals, which brings it to about 70

    So at a more conventional PE of 10 or so, Google would only be worth a more conventional $15 or so, at which they would have opened had they opted for the same old ho-hum run-of-the-mill greedy Wall Street IPO machine procedure. The problem for those who are bidding even at the lowered target is that their shares will be in the $10-25 region come January or so, anyway.

  42. Re:why an IPO at all? by CommieOverlord · · Score: 2, Insightful

    Someone needs to take an economics class.

    1. Yes, in fact you are debt free. No HAH's about it.

    2. (almost) No stockholder is going to purposely devalue stock they own just because you don't obey their whims. They are in this to make money afterall, not to megalomaniacally micromanage comparies.

    3. Once that $50M is raised initially the stock could go down to $0, and it wouldn't change a thing.

  43. That's genius! by melted · · Score: 3, Insightful

    First list your goods at $99.95, and then (a day later) put a "25% off" on them. Trained American consumer will flock to whatever you sell because it's now "on sale".

  44. Re:why an IPO at all? by CommieOverlord · · Score: 3, Insightful

    Let's experiment.

    1) Company A raises $100M through debt-financing, talking a 20year loan at a 5% interest compounded annually. Over the 20 years has an average pre-debt-payment profit of $8M. Given yearly debt-payments of $6M, this leaves $2M/year for the company founder, who then has a net worth at the end of 20 years ~$40M.

    2) Company B raises $100M through an IPO, with the founder retaining 20% of shares. Given the same profit, the company is free to give out say $6M in dividends (take off some from taxes). The founder then receives $1.2M for a total of $24M at the end of 20 years.

    So it appears you're right then and the IPO way isn't as good....right? But wait, the founder still has stocks initially worth $20M which now puts him out ahead. But, then consider that given a standard P/E ratio of 30 the market capitalization for the company is ~$240M, making the founders stake worth $48M, giving him a total worth of $72M.

    Of course there's a whole host of other things that affect things one way or the other. Like personal income taxes. Founder A is paying tax on $40M, while Founder B pays on only $24M, since stocks aren't taxed until you sell of them.

  45. No, Google does set the price by nothings · · Score: 2, Informative
    You seem to have missed the part of the prospectus where they explain that they reserve the right to set the stock price to a value other than that determined by the auction.

    During the bidding process, we and our managing underwriters will monitor the master order book to evaluate the demand that exists for our initial public offering. Based on this information and other factors, we and our underwriters may revise the public offering price range for our initial public offering set forth on the cover of this prospectus. In addition, we and the selling stockholders may decide to change the number of shares of Class A common stock offered through this prospectus. It is very likely that the number of shares offered will increase if the price range increases.

    and

    The initial public offering price will be determined by us and our underwriters after the auction closes. We intend to use the auction clearing price to determine the initial public offering price and, therefore, to set an initial public offering price that is equal to the clearing price. However, we and our underwriters have discretion to set the initial public offering price below the auction clearing price.