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Google Slashes IPO price

Hungry Student writes "In breaking news, Reuters and the BBC are reporting that Google has reduced the price of its IPO to between $85 and $95 per share from $108 to $135 per share. Google shareholders are also reducing the number of shares available for sale by 6.1m to 5.5m. The total number of shares available is currently 14.1m."

42 of 242 comments (clear)

  1. Pre-IPO getting less shares owners selling less by stecoop · · Score: 5, Informative

    The initial price per share for Google stocks has been lowered to $85-$95 down from speculative high of $130. This will create a market capital less than $26 billion down from $36 billion. Noted that the confounders, Sergey Brin and Larry Page, disclosed that they intended to sell 1 million shares each but will now sell 480,000 shares in the range of $90 per share valued at about $43 Million. In addition, the pre-ipo market will get 5.5 Million shares, half the originally anticipated. View the Complete prospectus.

    1. Re:Pre-IPO getting less shares owners selling less by LostCluster · · Score: 5, Funny

      View the Complete prospectus.

      Remember, as with all investments, past search results are no guarantee of the quality of future returns.

    2. Re:Pre-IPO getting less shares owners selling less by R.Caley · · Score: 4, Insightful
      10:1 odds that the shares trade back to where they were supposed (UP!) to be after they are public.

      If you really believe this, what are you whinging about? You will make a mint.

      --
      _O_
      .|<
      The named which can be named is not the true named
    3. Re:Pre-IPO getting less shares owners selling less by avdp · · Score: 4, Insightful

      Do you really believe that a company like Google is worth $100+ a share? No offense to Google - I love their search engine and gmail - and it is a profitable company, but really look at their business model and tell me that it's worth tens of billions in market capitalization. If you think so you're out of your mind. Anyone getting in at those level are hoping for a short term increase (right after the IPO) to make some cash. Long term, that price has only one place to go: down.

  2. Exciting day! by Anonymous Coward · · Score: 5, Funny

    Now my kidney I just sold can buy me 50 shares! Yes!

    Also, Slashdot's 10 millionth post today! Perhaps in this story even! WOW!

  3. Impossible Valuation by manmanic · · Score: 5, Interesting
    Who knows whether the new (or old) price is a good one? It's practically impossible to put a number on Google's future profitability. There are simply far too many unknowns:

    • What kind of growth rate will Google see from the Adsense and Adwords advertising networks?
    • How many millions of people will use Gmail once it finally goes live?
    • What effect will the built-in search in Microsoft's Longhorn have on Google's traffic?
    • How much will Google make reselling search to 3rd parties such as Google Alert?

    Future successes in any of these businesses could make Google's current price seriously undervalued. And if some key ones fall through, it will have been far too high.

    1. Re:Impossible Valuation by datbox · · Score: 5, Insightful

      "What effect will the built-in search [searchenginewatch.com] in Microsoft's Longhorn [microsoft.com] have on Google's traffic?"

      Agreed. I think we are going to be getting to a point where the majority of the desktop users will stop going to a website to search. They will choose to use integrated solutions in the future. If google can get an app out for the desktop that *integrates* with the desktop, it will be able to battle with the longhorn search feature on it's own playing field.

    2. Re:Impossible Valuation by TexasDex · · Score: 5, Insightful
      If google can get an app out for the desktop that *integrates* with the desktop, it will be able to battle with the longhorn search feature on it's own playing field.

      How about the Google Deskbar?

      Very nifty integrated search tool. I loved it (back when I actually used Windows). The only issue here (of course) is that Longhorn will come with the MSN search agent, but people will have to install Google's deskbar app.

      coughmonopolycough

      --
      The Cheese Stands Alone.
    3. Re:Impossible Valuation by sadcox · · Score: 5, Funny

      Future successes in any of these businesses could make Google's current price seriously undervalued. And if some key ones fall through, it will have been far too high.

      The scariest unanswered question to me is what happens when the next "google" comes along? Tech moves quickly, and traditionally the bigger a company is the slower they move...all of us who work for large firms can attest to that.

      I stick to a pretty basic investment philosopy: Invest in a company only if any idiot could run it. Eventually one will.

      --
      "He hated Mexicans, and he was half Mexican. AND he hated irony!"
  4. Good by kc0re · · Score: 3, Interesting

    I was hoping Google would come off their high horse. They aren't Microsoft, in fact, I don't even think Microsoft stock is running that high (no I didn't check, and no I am not checking). Don't get me wrong, I'd love to own some Google, however, I wasn't paying that much for it.

    1. Re:Good by AliasTheRoot · · Score: 3, Informative

      Share price is irrelevent, it's the number of shares that exist (either on the market, or held internally) that determine overall value.

      (roughly anyway, i'm sure it's more complex than that).

    2. Re:Good by Asprin · · Score: 4, Informative


      No, that's pretty much it. That's where market capitalization comes in - in simple terms it's the total of all the outstanding shares multiplied by the share price. A sort-of "net value" of the company if you wanted to pay cash for all of it.

      One $10 share in a company with a market cap of $1,000 is a greater percentage of ownership than one $100 share in a company with a market cap of $1,000,000.

      However, that doesn't change the rules of arithematic. The $100 share is still worth - on its own - 10 times the $10 share.

      --
      "Lawyers are for sucks."
      - Doug McKenzie
    3. Re:Good by mikael · · Score: 5, Funny

      That's where market capitalization comes in

      I thought market capitalization was when Wired used to call the internet "the Internet" and the web "the Web".

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  5. Correlation? by StevenHenderson · · Score: 5, Interesting

    From the article:

    "The company may face fines if the SEC finds that the share issue was contrary to stock market regulations."

    How much is this tied to the decrease in price? Also, did the interview with Playboy have the negative effect analysts anticipated?

  6. If we all knew, we wouldn't be predicting by LostCluster · · Score: 4, Interesting

    At this hour, nobody really knows how much Google as a whole is worth. That's the whole point of this Dutch Auction system that hasn't quite finished being played out yet.

    Once Google's on the market, we'll be able to multiply the share price by shares outstanding to get a "market cap" number that'll be an approximation of Google's total value... but clearly an indicator that'll be bouncing that fast can't tell us too much info perfectly either.

    Sure, we'd all want this to be simple, but nothing ever is on Wall Street.

    1. Re:If we all knew, we wouldn't be predicting by qmchenry · · Score: 5, Insightful

      I'm conflicted about Google going public. On the one hand, it will provide vital data in my nonsanctioned research about how concern for shareholder confidence destroys good companies, while, on the other foot, Google's new concern for shareholder confidence could, well, you know. I think going public causes a company's principle focus to shift from what would be good and profitable for the company to what shareholders think would be good and profitable for shareholders. I believe the two are typically mutually exclusive.

      Are IPOs becoming like Hollywood where the take during the first weekend of a new movie is the sole measure of it's success? That means lots of good movies aren't made because they won't top that list and movies that are made are done so to optimize their profitability, not their cinematic quality.

  7. 1/2 share by minotaurcomputing · · Score: 4, Funny

    Uhhh, is it possible to buy half of a share? That seems to be all that I can afford.

    1. Re:1/2 share by LostCluster · · Score: 4, Informative

      You can't directly buy a fractional share on the stock market, but there are companies like ShareBuilder.com and FolioFN.com who only go to the market during "trading windows" where they group all of their customers purchases and sales together in order to avoid unneeded market activity costs and they can divide the shares into fractional numbers among the customers. Whatever less-than-a-share fraction goes unallocated ends up being owned by the company as part of the cost of doing business.

  8. Nice! by The-Bus · · Score: 3, Funny

    So now it's overpriced by a factor, of what, 6? Instead of 10?

    --

    Small potatoes make the steak look bigger.

    1. Re:Nice! by The-Bus · · Score: 5, Interesting

      Well, now we might be splitting technical hairs. By adjusting a previously flawed calculation of mine, we know the PE is somewhere in the range of 100+, but now Google has a 25% discount (roughly) with the new price goals, which brings it to about 70.

      Most people can tell you that at that point, the shares are certainly overvalued. If prices still sell at that level, people are buying. That doesn't mean it's overpriced to the market.

      I could buy a can of RC Cola for $50. That might be fine to me (I'm independently wealthy* and very thirsty), but most people won't pay more than $0.50-1.00 for it.

      Psst. Here it gets non-technical.

      That being said, I have made serious considerations into purchasing Google stock, just so I can start calling it "My Search Engine". As of today, it said it is searching 4,285,199,774 web pages. If Google's shares total about 264 million, that means each share gets to search for a 17 webpages. If I get 5 shares (or whatever the minimum is), I have "search ownership" of 85 pages, and growing! You can bet if I win** some shares I'm going to start staking my claim, and you should too!
      Example: This webpage searched by Google thanks to R. Johnathan Prescott.

      Then I know that if people search for sweaty men on Google, someone might click-through to their ad. That means I get $0.0000000002! With my 85 pages that I own, I will stake an ad campaign in mainland China. If everyone sees it (1.3 billion people! or 2.59999 bn eyeballs!***), and everyone clicks through, I'll demand payment for that myself, and get...

      $0.26 richer!

      Then I will go the grocery store, buy a $0.25 piece of candy, and strangle myself with the bag it came in.

      Why do I want to buy Google?

      ________________
      * Sadly, no.
      ** Best to think of it as buying lottery tickets, your outcome will probably be similar.
      *** Discount sinister Chinese bond villains with eye patches and others.

      --

      Small potatoes make the steak look bigger.

  9. Two class of voting shares - Founders keep power. by deragon · · Score: 5, Informative

    And for those who are not aware, there exist two classes of voting share, one class that offers 10 votes per share reserved to the founders and CEO, and another which as 1 vote per share, for the rest of us.

    See: http://www.usatoday.com/money/industries/technolog y/2004-05-16-google-nonvoting_x.htm/

    --
    Remember the year 2000? They promised us flying cars. They delivered the PT Cruiser...
  10. rather than buy shares... by Ev0lution · · Score: 3, Interesting

    Rather than buy shares, i've placed two bets on it: Opening price below $110, and close UP on 1st day. If the price is down because the institutions aren't buying into an auction that deprives them of big fees - as the conspiracy theory says - then the price should move up as they start buying in at the lower price...

  11. OT: 10M Post by tigre · · Score: 3, Informative

    Also, Slashdot's 10 millionth post today! Perhaps in this story even! WOW!

    Nope it's here!

    1. Re:OT: 10M Post by CreatureComfort · · Score: 3, Funny


      Actually I thought it pretty much summed up what /. is all about.

      --
      "Unheard of means only it's undreamed of yet,
      Impossible means not yet done." ~~ Julia Ecklar
  12. Watching Google by p0 · · Score: 5, Informative

    For those interested, you might want to try Watching Google Like a Hawk. They provide news and analysis of Googles IPO, their services and future plans. A lot of information for anyone looking forward to the IPO.

    --
    This is my sig. There are thousands more, but this one is mine.
  13. Remember Yahoo's IPO by Anonymous Coward · · Score: 3, Interesting

    Now look where it's stock is sitting. So basically GOOGLE is way over priced. People who think they will GET IN ON THE GROUND FLOOR of a big bucket of money, are just plain wrong.

    1. Re:Remember Yahoo's IPO by GTRacer · · Score: 5, Interesting
      Ummm, wasn't that the WHOLE POINT of doing it Dutch? To control the price spike and to keep as much money as possible inside Google?

      GTRacer
      - Got totally burned on EuroDisney way back when - but I learned the value of a franc

      --
      Defending IP by destroying access to it? That makes sense, RIAA/MPAA. Go to the corner until you can play nice!
  14. Why buy? by Phoenix-IT · · Score: 5, Interesting

    I think it's pretty pointless to buy Google stock anyway... It's not like you're getting in on the ground floor of a penny-stock IPO. It it was a small company selling out stocks to get investment capital it would be different. With companys like Yahoo and Cisco no one knew how big they were going to become. So when they did make it big, the stock you bought for a penny ended up being worth hundreds. Google is already big, so the only instant millionares to come of this will be the people who work there.

  15. Do No Evil vs Shareholders by Anonymous Coward · · Score: 3, Interesting

    I'm just waiting for the inevitable showdown between the "Do No Evil" motto and "responsibility to shareholders" battle that will eventually play out.

    There will be a point where these two will collide, and it'll be interesting to see the result.

  16. This is disturbing by spidergoat2 · · Score: 3, Funny

    First I find out that Google is lowering their stock price, then, Mariam Abacha from Nigeria emails me and tells me that I'll only be getting 7% instead of 25% of the 8.5 million I'm going to bank for her. I'm losing cash everywhere!

  17. Re:Where ARE they headed? by Anonymous Coward · · Score: 5, Informative

    If they were to want to sell the stock to non-US persons, they would have to go through the registration process (such as it is) in every other country.

    If you want to buy shares, set up an account with a US broker, like everyone else does. They will buy it in trust for you. And just so you know, US persons have an extremely difficult time buying shares of foreign companies directly. That's why there are ADRs.

  18. Just a Marketing Ploy... by Aceto3for5 · · Score: 3, Funny

    I heard you only got the reduced rates if you used Froogle.Google.com

  19. Google doesn't set the price by BillFarber · · Score: 5, Informative
    Google has reduced the price of its IPO to between $85 and $95 per share from $108 to $135 per share.

    This is a dutch auction. Google is not setting the price. The price they mention is simply an estimate of what they expect the final offering price to be.

  20. It would seem... by goldspider · · Score: 3, Insightful
    ...that the world outside of Slashdot isn't giving Google a free pass.

    When all of the dirty laundry is aired and skeletons are pulled from the closets, I wonder what Google and their IPO will look like in the eyes of the Slashdot community. So far, they've gotten off relatively light, IMHO.

    --
    "Ask not what your country can do for you." --John F. Kennedy
  21. Re:Where ARE they headed? by thelexx · · Score: 4, Funny

    But...but...it's so much more fun to get all self-righteous and overreact! Why you got to go ruining the man's parade with FACTS?!

    --
    "Gold still represents the ultimate form of payment in the world." - Alan Greenspan, 1999
  22. Google's SEC Filings are available online by bludstone · · Score: 4, Informative
    --

    no .sig
  23. Re:Where ARE they headed? by Sheepdot · · Score: 4, Informative

    Actually, this happens a LOT for US IPOs. Sometimes it is even *required by law*.

  24. Re:History by R.Caley · · Score: 5, Informative
    Er, isn't this a dutch auction? Brokers should have no ability to offer shares to prefered customers first, since you will have put your bid in long before share allocation begins.

    The only way you could be blocked out would be if no broker was willing to act for you.

    --
    _O_
    .|<
    The named which can be named is not the true named
  25. Re:History by lambadomy · · Score: 3, Funny

    You're completely wrong. Avoiding this price spike, and avoiding the "hot IPO as a perk to their other customers", was the whole point of the dutch auction. There will be no price spike, and you or I could go buy some shares right away.

  26. Re:why an IPO at all? by CommieOverlord · · Score: 3, Informative
    There is no other point to an IPO.

    Yes there is actually. Say you have a company that is getting off the ground and you need to raise $50M to build a factory or whatever, then there are three ways to finance the factory:
    1. Self-Financed: Have the company start really small and save up enough to money to buy it. Problem is that this could take a really long time. Decades maybe.
    2. Debt-Financed: Talk to banks or venture capitalists to arrange a loan. Problem is that you owe people money, and interest as well.
    3. IPO: Sell $50M worth of shares and use that to finance the factory. It's fast and it leaves the company debt free.
  27. That's genius! by melted · · Score: 3, Insightful

    First list your goods at $99.95, and then (a day later) put a "25% off" on them. Trained American consumer will flock to whatever you sell because it's now "on sale".

  28. Re:why an IPO at all? by CommieOverlord · · Score: 3, Insightful

    Let's experiment.

    1) Company A raises $100M through debt-financing, talking a 20year loan at a 5% interest compounded annually. Over the 20 years has an average pre-debt-payment profit of $8M. Given yearly debt-payments of $6M, this leaves $2M/year for the company founder, who then has a net worth at the end of 20 years ~$40M.

    2) Company B raises $100M through an IPO, with the founder retaining 20% of shares. Given the same profit, the company is free to give out say $6M in dividends (take off some from taxes). The founder then receives $1.2M for a total of $24M at the end of 20 years.

    So it appears you're right then and the IPO way isn't as good....right? But wait, the founder still has stocks initially worth $20M which now puts him out ahead. But, then consider that given a standard P/E ratio of 30 the market capitalization for the company is ~$240M, making the founders stake worth $48M, giving him a total worth of $72M.

    Of course there's a whole host of other things that affect things one way or the other. Like personal income taxes. Founder A is paying tax on $40M, while Founder B pays on only $24M, since stocks aren't taxed until you sell of them.