The IOC's 'Clean Venue' Policy

Dave21212 writes "Yes folks, the International Olympic Committee's 'Brand Protection Team' will be protecting against the threat of Advertising Terrorism at the games. According to an MSNBC article, the IOC's Karen Webb states 'Our role is to protect all of our sponsor categories and actively monitor ambush activity.' Restricted items include, flags, umbrellas, shirts, hats, and bags with trademarks of rival sponsors. Unofficial brands can be confiscated and with only Coke allowed on Olympic grounds, this brings new meaning to The Pepsi Challenge!"

Comments

Bottles without labels?

[o0zi]

Did anyone besides me notice that all the gymnasts who had their own bottles with them had had the labels taken off? It seems a little overkill for "advertising terrorism"...

Re:Bottles without labels?

[MikeXpop]

That happens everywhere, and I mean _everywhere_.

A few years back I used to watch professional wrestling, and there was a wrestler named Triple H. Anyway, when he came on stage, he would take a swig of water and spray it in the air. The water bottle always had its label taken off. Anyway, one time he came out with a labelled water bottle. It was in New York, and green, so I instantly recognized it as Poland Springs. However when they zoomed in on him, the bottle was blurred. I thought that was kind of funny.

I guess they didn't want to be accused of supporting one water company over another or something. But this doesn't just happen in the Olympics.

Re:Bottles without labels?

[randyest]

Only if what the "Olympics" has become (a big marketing festival of spectacles with expensive fireworks displays and opening shows replete with robotic gods and godesses) is really the Olympics.

My point is I don't think the current "Olympics" is really the Olympics. I'd be happier with a much cheaper implementation. You know. Like in the old days.

Re:Bottles without labels?

[Dashing Leech]

Thus, Coke makes the Olympics happen.

Actually, it's a lot of sources beyond sponsors. The TV networks pay bigtime for it, the host government pays pleanty (and gets big economic returns), and the visitors pay bigtime as well. It's a shame that this still isn't enough and it requires sponsorship and advertisement.

Frightening

[Lord_Dweomer]

So, I didn't RTFA of course, but from the story blurb it makes it sound like if you wear something like an Adidas shirt for example, and Nike is a sponsor and Adidas is not, they will confiscate it. Frankly, I would flat out refuse. This is so ridiculous and is a perfect example of where our culture is going.

Now, fast forward 10 years and imagine that SWAT-like team practicing on the stadium, but instead of looking for actual terrorist threats, they're looking for banned advertising. Think I'm joking? Well, just accellerate current corporate greed and how much power corporations wield, and I think I'm pretty close to the truth.

Re:Frightening

[linuxtelephony]

I lived in Atlanta in 1992, 4 years before the 1996 Olympics there. The IOC was going around nailing anybody with ANYTHING remotely like "Olympic" in their company name or product. One example, Olympian Pools, or something like that.

That, combined with all of the corruption (remember the fall out from Utah and Japan not too long ago), and the flat-out censorship of participants (athletes are not able to keep blogs, and somewhere I think they were restricted from writing their personal experiences even after the games, if the IOC doesn't get its cut), not to mention the many other layers of crap reported earlier here on /., are all reasons why I don't even bother tuning in.

I stopped watching, paying attention, or even caring about the Olympics after I saw what they did in Atlanta.

Judging by the dismal ticket sales, perhaps this is a growing trend.

Anyone else switching off in the UK?

[FyRE666]

Is anyone else deliberately NOT watcing the Olympics in light of this corporate assholery? I'm in the UK, where we're not being censored, but I'm not going to encourage the corporate ad campaign that's masquerading as a sports event by tuning in.

The funny thing is, that previous stories posted here about China's restrictions, firewalling off any sites promoting freedom of speech etc have evoked harsh criticism of the regime. This is no different though, except the control isn't in the hands of a political party, but a few greedy corporations.

I can't believe that after charging people to come and watch the games, they're now telling them what to eat, drink, wear and think while there. I'd ask for my money back; no actually I'd ask for payment for them employing me as some fucking walking advert.

No wonder attendance is only just hovering above 50% this year, even though it's in Athens. Seems like people don't like "controlled fun"... Funny that...

Re:Anyone else switching off in the UK?

[christurkel]

The corporations the the big networks have sucked all the joy of the Olympics. I can't watch them. Its like an informercial with breaks for sporting invites; its insane and out of control.

The costs of putting on the Olympics have increased so much that only the largest cities can afford to host them then only with massive corporate sponsorship. Disgusting and sad.

So the alternative to "advertising terrorism" is

[Mr. Neutron]

advertising fascism?

To their credit, they are hardly the first governing body to respond to the spectre of terrorism with a crackdown on civil liberties ;-).

Ok, its way out of hand now..

[nurb432]

This insanity needs to be stopped.

First they spend 1.5 Billion to invasively spy on EVERYONE there...

Then athletes cant talk about the games, or take pictures.. For fear of not getting their take of the revenue..

Now fans cant even choose what food they eat, unless its a 'sponsored' product?

The entire Olympic games have become a commercialized farce, and needs to be disbanded.

Its a mockery of what it should be about: athletes competing for the title of 'best'. Nothing more, nothing less.

My Fear

[Bruha]

Is that this may spread to other venues, cant wear a metallica tshirt to ozzfest.

Cant attend a sporting event with the same rules even going as far as saying you cant wear a hockey jersey to football game.

How long will it be until a corporation begins to fund roads or parks and have security banning other advertisers.

It's bad enough I cant watch the superior coverage of the olympics legaly here in the USA due to similar contracts. Though I wonder how the advertisers would feel if people began to boycot them becuase one tv station banned them from consumer choice of BBC's olympics vs MicroSoft NBC Olympics.

correction to article

[mqx]

2000: Qantas Airlines' slogan "Spirit of Australia" coincidentally sounds like games slogan "Share the spirit" to chagrin of official sponsor Ansett Air

Anyone who has lived in Australia can tell you that Qantas has used "Spirit of Australia" as an advertising slogan for at least 20 years or more. Not only that, but Qantas is one of those "grand old lady" organisations who don't stoop to any type of advertising/marketing "tricks". The reporter has actually made a mistake with this choice of example, because if anything, it would be Ansett with the wrongdoing here.

Re:But what about the spectators?

[tonywong]

If I was pepsi, I'd hire people in plain coloured shirts of the pepsi corporate colours (red white and blue) and get them to sit in the bleachers to form the pepsi symbol. Given that ticket sales have been abysmal, this could be done fairly impromptu.

Olympics "mon deriere"

[irf]

maybe it's high time that the Olympics should be dumped. it has lost all it's meaning, it's all about blood sucking these days. the athletes and the public are the ones whose blood is been sucked. over the years my interest in this event is dwindling, to the point where i do not have the stomach to watch any of the events in the current one. is there an Olympic? well i couldn't care less. sorry if any one was offended.

Restriction madness - from the POV of a Greek

[avel599]

This is nothing new to us Greeks who watch the whole thing closely here in Athens.

Friends of mine who work at Olympic-related services are not allowed to bring to work a bag of food that has the name of a rival company of McDonalds. They are instructed by security officers to use simple white bags without these logos!

People who go at the games are not allowed to bring cell phones or coins with them, for the sake of "safety". Also they are not allowed to wear something that bears a trademark of a company that is a competitor to the official sponsors.

All the non-olympic-sponsors ads at the Metro have been taken off. Similarly for ads on important roads and avenues, especially the ones where there are venues such as the Marathon and the street cycling.

Yes, it's crazy alright, together with the whole story about the linking policy to the Athens 2004 Web site which was mentioned in a previous story, which reminded me of something that happened sometime a year ago. Some kids in an hi-school made a web site about the Olympics. Their mistake? They used the official "Athens 2004(TM)" logo, which the Organizing Committee had said that they will "defend" it at all costs. Well, they took those kids' web site down, because of unauthorized trademark use.

"Olympic Spirit...

However, let me add that the atmosphere here in Athens is FWIW pretty damn good. Even though most of the people are on vacation, as it happens in every August in this city, (and because of that the traffic is very light and it takes me 15' - 20' to get to work instead of the ususal 30'-45'), the happenings in every corner of the city, the visitors of every nation and culture, and the games themselves give the city a very nice atmosphere. Together with all the road works and all that have finally finished, it feels like a much better and humane city... even though we are going to pay for it for a lot of years to come... :-|

Large crowds?

[PatHMV]

Maybe all the stadiums are empty because all the spectators were turned away for wearing Polo(TM) shirts?

I mean, really. As a more-or-less private entity, the IOC cand do whatever it wants in terms of allowing people into venues, etc. But they have turned the whole spectacle into little more than a giant advertising venue, and that has made me lose interest in the whole deal. I saw it really start to go wrong back with the flap over whether some of the original US Dream Team could wear Reebok clothes (who sponsored those athletes) or would be forced to wear Nike jumpsuits (who sponsored the Olympics). The more the IOC does this, the fewer people will be willing to turn out and attend.

Politico-Corporate Lapdogs

[Kaiwen]

The IOC doesn't restrict its censorship to corporate interests -- it also meddles in the political sphere. Amidst all the flag-waving you see going on -- US flags, Russian flags, Greek flags, Chinese flags, flags from every country with representatives in the games -- there is one flag you WON'T see -- Taiwan's. Why? Because it makes Beijing unhappy. At the Atlanta games -- smack in the middle of the "Land of the Free" -- three friends of mine were removed for displaying a Taiwanese flag at an event in which Taiwanese athletes were competing. This year, while watching, for example, the archery competition (the only event in which Taiwan medaled), Taiwanese spectators were waving IOC-issued flags to replace the Taiwanese flags they had brought. The IOC is not merely a corporate puppet -- it's a political lackey as well. Lee Kaiwen, Taiwan

Re:would have been funny if....

[the_weasel]

We did something similar. This was about 15 years ago in Northern Ontario. During a heat wave, myself and several of the other male students came to school wearing shorts. This was strictly against dress code - but the temperature was 32 celsuis at 9:00 am and the school had no A/C. I was damned if I was going to wear long pants to class in that weather.

The bunch of use got sent home on a 1 day suspension 30 minutes after we arrived in homeroom. We were told not to even bother trying to come back in shorts.

The group of us got together that evening to discuss our options. We had requested hard copy of the dress code, and examined it closely. That's when we realized. The exact line was "Skirts and dresses are permitted provided they do not rise higher than 1" above the knee, and that they are not revealing in an unsatisfactory manner.

There was nothing in the dress code that said we couldn't wear a dress. It didn't even specify women.

So we came back in dresses, and skirts. On day 1 there were 7 of us, and every single last one of us were sent home again, this time with a 3 day suspension.

We showed up the next day anyway, to protest from the sidewalk, and it turned out that we were not alone. Another 15 students wore dresses or skirts. Maybe another 5 wore kilts.

Over the next week it grew from there - we were not allowed on school property - but as the police informed the principal, since we already suspended, we were not truant, and therefore there was no law that could prevent us from protesting from the sidewalk if our parents didn't object.

They most certainly didn't.

The media didn't take long to get thier hands on the story of 100+ male students in dresses protesting outside a major downtown highschool. The third day was a circus - CBC, MCTV and all the local papers had shown up to cover the protest.

It still took the principal and school board almost a week and half to capitulate. At this point students from other schools had taken to wearing dresses as a sign of support, parents were writing letters by the dozens (for and against) to the school board, and our numbers had swollen to more than 200 men, plus a few girls who wore shorts to get themselves expelled as well.

It was one of the most effective forms of protest I have ever been involved in. It worked because we used a spectacle to obtain attention (men in dresses) - because we were non-violent and polite, and because we were able to highlight a particularily absurd aspect of the dress code.

Just a story I thought I would share.