Slashdot Mirror
The IOC's 'Clean Venue' Policy
Dave21212 writes "Yes folks, the International Olympic Committee's 'Brand Protection Team' will be protecting against the threat of Advertising Terrorism at the games. According to an MSNBC article, the IOC's Karen Webb states 'Our role is to protect all of our sponsor categories and actively monitor ambush activity.' Restricted items include, flags, umbrellas, shirts, hats, and bags with trademarks of rival sponsors. Unofficial brands can be confiscated and with only Coke allowed on Olympic grounds, this brings new meaning to The Pepsi Challenge!"
Did anyone besides me notice that all the gymnasts who had their own bottles with them had had the labels taken off? It seems a little overkill for "advertising terrorism"...
Now, fast forward 10 years and imagine that SWAT-like team practicing on the stadium, but instead of looking for actual terrorist threats, they're looking for banned advertising. Think I'm joking? Well, just accellerate current corporate greed and how much power corporations wield, and I think I'm pretty close to the truth.
Buy Steampunk Clothing Online!
Is anyone else deliberately NOT watcing the Olympics in light of this corporate assholery? I'm in the UK, where we're not being censored, but I'm not going to encourage the corporate ad campaign that's masquerading as a sports event by tuning in.
The funny thing is, that previous stories posted here about China's restrictions, firewalling off any sites promoting freedom of speech etc have evoked harsh criticism of the regime. This is no different though, except the control isn't in the hands of a political party, but a few greedy corporations.
I can't believe that after charging people to come and watch the games, they're now telling them what to eat, drink, wear and think while there. I'd ask for my money back; no actually I'd ask for payment for them employing me as some fucking walking advert.
No wonder attendance is only just hovering above 50% this year, even though it's in Athens. Seems like people don't like "controlled fun"... Funny that...
Code, Hardware, stuff like that.
advertising fascism?
;-).
To their credit, they are hardly the first governing body to respond to the spectre of terrorism with a crackdown on civil liberties
dinner: it's what's for beer
Now I can't wear my Al-Qaeda baseball cap.
This insanity needs to be stopped.
First they spend 1.5 Billion to invasively spy on EVERYONE there...
Then athletes cant talk about the games, or take pictures.. For fear of not getting their take of the revenue..
Now fans cant even choose what food they eat, unless its a 'sponsored' product?
The entire Olympic games have become a commercialized farce, and needs to be disbanded.
Its a mockery of what it should be about: athletes competing for the title of 'best'. Nothing more, nothing less.
---- Booth was a patriot ----
Some major atheletes (like Kim Clijsters) don't go to the olympics because their contract with other sponsors (Fila in her case) doesn't allow so.
Is it me or are the Olympics taking on the tone of a totalitarian regime? If the restrictions on the athletes (no blogs, no 'unapproved' products, etc.) were being imposed by a government, there'd be an outcry. Because a non-governmental entity is doing it, it's ok?
I hope this doesn't infringe my rights online somehow.
Dear Slashdot,
I draw your attention to the inappropriate use of the words "Olympic" and "Pepsi" in the same article. Please remove this document immediately or you will be hearing from our lawyers.
Jacques
Is that this may spread to other venues, cant wear a metallica tshirt to ozzfest.
Cant attend a sporting event with the same rules even going as far as saying you cant wear a hockey jersey to football game.
How long will it be until a corporation begins to fund roads or parks and have security banning other advertisers.
It's bad enough I cant watch the superior coverage of the olympics legaly here in the USA due to similar contracts. Though I wonder how the advertisers would feel if people began to boycot them becuase one tv station banned them from consumer choice of BBC's olympics vs MicroSoft NBC Olympics.
"Advertisers try vaulting over the official games marketers"
http://www.nypost.com/business/18669.htm In 1996, Nike was the Cinderella of the Atlanta Olympics. Not invited to the ball, it made sure the shoe fit anyway.
The sneaker maker handed out swoosh-branded "Just Do It" signs, erected billboards and even built a makeshift sports complex -- leaving the patriotic impression that it was an official Olympic sponsor.
It wasn't. Archrival Reebok shelled out millions for bona fide sponsorship status. Nike glommed onto Olympic glory in a money-saving ploy known as ambush marketing.
"For pennies on the dollar, relative to the top sponsors, ambush marketing can be cost effective," said sports marketing expert David Carter. "Many consumers end up rather confused as to who the official Olympic sponsors are."
For what it's worth, from http://www.libertypost.org/cgi-bin/readart.cgi?Art Num=61113:
Known as the "clean venue policy", the rules were drawn up by the Greeks and the International Olympic Committee (IOC) to shield sponsors from so-called "ambush marketing" -- an attempt to advertise items during the games without paying sponsorship fees.
The restrictions on food and drink are intended to ensure that only items made by official sponsors such as McDonald's and two Greek dairy firms are consumed at Olympic venues.
An official familiar with the restrictions said: "We have to protect official sponsors who have paid millions to make the Olympics happen. There will be cases of individual spectators being allowed in wearing a T-shirt bearing the logo of a rival sports brand but anyone who tries to practise ambush marketing will be removed."
And the actual list:
http://www.athens2004.com/en/specAdviceRestricted
The following items and actions are restricted at Olympic Venues:
Mopeds, bicycles, skates, skateboards
Electronic equipment of Non-Rights holding Broadcasting Organisations
Flags of non-participating countries. Flags of participating countries larger than 2x1 meters, banners (larger than 1x1 meters approximately). No banner may be hung in metallic, wooden or plastic poles or frames
Horns, laser devices and other devices that cause disturbance
Flag poles, logos, open umbrellas in seating areas, items (T-shirts, hats, bags, etc.) with distinctive trademarks of companies that are competitive to those of the sponsors
Pirate "Athens 2004" products
Leaflets, pamphlets, non-approved publications, unauthorised signs and labels, printed material for publishing purposes with religious, political, provocative or obscene content
Balls, rackets, Frisbees, and similar items, a large number of coins, lighters
Musical instruments, glass bottles, flasks, iceboxes, ice-bags, thermos, water, beverages, alcoholic drinks and material, in general, of any shape or content, or any other items that ATHOC in cooperation with the Security Authorities in charge, consider to be dangerous or inappropriate
Food (except for proven medical reasons)
Animals (except service animals)
Large items, large bags, suitcases, folding seats, small stools etc. (except in certain events)
Strollers in seating areas
Smoking or gambling
Collection of money for unauthorised purposes
Use or distribution of clothing and/or any type of material with the intent of advertising, promotion, raising money or making profit through unauthorised means
Ambush marketing
Demonstrations of a political or religious nature
Unauthorised ticket sales
Unauthorised sale of food
Unauthorised entry of TV presenters and unauthorised transmission and/or videotaping through transmi
"These tactics cut to the heart of the commercial viability of the Games, and represents one of their single biggest threats. Without guaranteeing exclusivity, it is harder to play competitive sponsors off against each other."
While worrying about "brand impurity" cutting to the "heart" of "commercial viability," they seem to have forgotten about the soul of the games.
Which is understandable, since to the promoters and "marketing protection squads," the games ceased long ago to be anything other than a way to make lots of profits.
When it becomes so bad that the majority of participants and spectators don't want to play a role in these little marketing games, it'll be too late. And that day is getting closer.
everything in moderation
From the article:
Nike's ambush of the 1996 Atlanta Olympics is still seen as the ambush of all ambushes. Saving the US$ 50 million that an official sponsorship would have cost, Nike plastered the city in billboards, handed out swoosh banners to wave at the competitions and erected an enormous Nike center overlooking the stadium. The tactics devastated the International Olympic Committee's credibility and spooked other organizations such as FIFA into adopting more assertive anti-ambushing strategies.
The article goes on to mention how Nike has never sponsored an entire event, and admits to "coming from a different angle" by sponsoring teams, press conferences even individual players. It's too bad that it has nothing specific to say about the Pepsi/Coca-Cola relationship.
Don't blame corporations for doing what they're programmed in their very DNA to do: turn a profit. Blame the Olympics for whoring themselves out for the corporate dollars. If you recall, the IOC had two members who took over $1 million to bring the 2002 games to Salt Lake City. Would it be a surprise if that's just the tip of the iceberg, and that there's major bribery of IOC members taking place on a continual basis? Corporations may be the johns, but it's the Olympics who's the streetwalker.
2000: Qantas Airlines' slogan "Spirit of Australia" coincidentally sounds like games slogan "Share the spirit" to chagrin of official sponsor Ansett Air
Anyone who has lived in Australia can tell you that Qantas has used "Spirit of Australia" as an advertising slogan for at least 20 years or more. Not only that, but Qantas is one of those "grand old lady" organisations who don't stoop to any type of advertising/marketing "tricks". The reporter has actually made a mistake with this choice of example, because if anything, it would be Ansett with the wrongdoing here.
Ein OS, Ein Schtadium, ein uh, advertising? =P
GAAH! MY PRINTER IS ON FIRE!!! PUT IT OUT! PUT IT OUT!
This is just like an amusement park that can control what they're going to let through their gates, even while charging $25 a person going through. The IOC is renting every olympic venue, so they get to set the rules as to what goes on there. If you don't like the rules, don't buy a ticket and don't go in the venues...
What it boils down to is the fact that the Olympics have lost their glow as a world gathering and now are just plain one big international TV game show production...
..., e.g. Olympics ???
...+
Not that I drink a lot of any CSD, but
CC.
TaijiQuan (Huang, 5 loosenings)
If I was pepsi, I'd hire people in plain coloured shirts of the pepsi corporate colours (red white and blue) and get them to sit in the bleachers to form the pepsi symbol. Given that ticket sales have been abysmal, this could be done fairly impromptu.
maybe it's high time that the Olympics should be dumped. it has lost all it's meaning, it's all about blood sucking these days. the athletes and the public are the ones whose blood is been sucked. over the years my interest in this event is dwindling, to the point where i do not have the stomach to watch any of the events in the current one. is there an Olympic? well i couldn't care less. sorry if any one was offended.
This is nothing new to us Greeks who watch the whole thing closely here in Athens.
:-|
Friends of mine who work at Olympic-related services are not allowed to bring to work a bag of food that has the name of a rival company of McDonalds. They are instructed by security officers to use simple white bags without these logos!
People who go at the games are not allowed to bring cell phones or coins with them, for the sake of "safety". Also they are not allowed to wear something that bears a trademark of a company that is a competitor to the official sponsors.
All the non-olympic-sponsors ads at the Metro have been taken off. Similarly for ads on important roads and avenues, especially the ones where there are venues such as the Marathon and the street cycling.
Yes, it's crazy alright, together with the whole story about the linking policy to the Athens 2004 Web site which was mentioned in a previous story, which reminded me of something that happened sometime a year ago. Some kids in an hi-school made a web site about the Olympics. Their mistake? They used the official "Athens 2004(TM)" logo, which the Organizing Committee had said that they will "defend" it at all costs. Well, they took those kids' web site down, because of unauthorized trademark use.
"Olympic Spirit...
However, let me add that the atmosphere here in Athens is FWIW pretty damn good. Even though most of the people are on vacation, as it happens in every August in this city, (and because of that the traffic is very light and it takes me 15' - 20' to get to work instead of the ususal 30'-45'), the happenings in every corner of the city, the visitors of every nation and culture, and the games themselves give the city a very nice atmosphere. Together with all the road works and all that have finally finished, it feels like a much better and humane city... even though we are going to pay for it for a lot of years to come...
Methinks paragon_au just put that in there to get a rise out of knee-jerk, I didn't RTFA slashdotters. No one "official" ever used the term Advertising Terrorism.
"Avoid employing unlucky people - throw half of the pile of CVs in the bin without reading them." -- David Brent
Cause it's the official operating policy of the Olympic games
When Seattle was looking into the Olympics it became know that many business would be "forced" to give up their name due to the use of Olympic. We've got a fucking Olympic Mountain Range these are named after. But no less, they would be forced to change, by local and state gov't edict.
We never got far enough along to determine if the mountain range would have to be renamed, perhaps they would just blot it out when doing panarama's of Seattle, sounds like it would be considered a terrorist mountainrange.
I supect a few well placed bribes could have mitigated the situation, perhaps a few IOC kids could get free rides to the UW.
perhaps it's time for the olympics to die again for a thousand or so years.
Maybe all the stadiums are empty because all the spectators were turned away for wearing Polo(TM) shirts?
I mean, really. As a more-or-less private entity, the IOC cand do whatever it wants in terms of allowing people into venues, etc. But they have turned the whole spectacle into little more than a giant advertising venue, and that has made me lose interest in the whole deal. I saw it really start to go wrong back with the flap over whether some of the original US Dream Team could wear Reebok clothes (who sponsored those athletes) or would be forced to wear Nike jumpsuits (who sponsored the Olympics). The more the IOC does this, the fewer people will be willing to turn out and attend.
Finally, a realistic response! Whose event is it? The IOC's! Who gets to decide which advertising contract to sign? They do!
Did they -have- to offer the current Gestapo-esque logo placement to Coke? No! They could have said "Piss off, its a free country and the athletes can have Pepsi on the field if they want."
That they did not do that should tell you a great deal about the IOC and the people who run it. In fact they probably suggested it to Coke, not the other way around.
Coke is an American company. Does Coke really want to be associated with police state tactics, particularly at the Olympics? I think not.
As far as the IOC is concerned the athletes have no rights. They exist for the sole purpose of enriching the IOC and its contituent gratuity seeking, slime mold apparatchiks. These people don't walk, they glide on an extruded layer of mucous.
What political system is that kind of thing most closely identified with? Give you a hint, it starts with an "S", ends with "ocialism".
I bet the North Korean and Chinese teams feel right at home.
The IOC doesn't restrict its censorship to corporate interests -- it also meddles in the political sphere. Amidst all the flag-waving you see going on -- US flags, Russian flags, Greek flags, Chinese flags, flags from every country with representatives in the games -- there is one flag you WON'T see -- Taiwan's. Why? Because it makes Beijing unhappy. At the Atlanta games -- smack in the middle of the "Land of the Free" -- three friends of mine were removed for displaying a Taiwanese flag at an event in which Taiwanese athletes were competing. This year, while watching, for example, the archery competition (the only event in which Taiwan medaled), Taiwanese spectators were waving IOC-issued flags to replace the Taiwanese flags they had brought. The IOC is not merely a corporate puppet -- it's a political lackey as well. Lee Kaiwen, Taiwan
We did something similar. This was about 15 years ago in Northern Ontario. During a heat wave, myself and several of the other male students came to school wearing shorts. This was strictly against dress code - but the temperature was 32 celsuis at 9:00 am and the school had no A/C. I was damned if I was going to wear long pants to class in that weather.
The bunch of use got sent home on a 1 day suspension 30 minutes after we arrived in homeroom. We were told not to even bother trying to come back in shorts.
The group of us got together that evening to discuss our options. We had requested hard copy of the dress code, and examined it closely. That's when we realized. The exact line was "Skirts and dresses are permitted provided they do not rise higher than 1" above the knee, and that they are not revealing in an unsatisfactory manner.
There was nothing in the dress code that said we couldn't wear a dress. It didn't even specify women.
So we came back in dresses, and skirts. On day 1 there were 7 of us, and every single last one of us were sent home again, this time with a 3 day suspension.
We showed up the next day anyway, to protest from the sidewalk, and it turned out that we were not alone. Another 15 students wore dresses or skirts. Maybe another 5 wore kilts.
Over the next week it grew from there - we were not allowed on school property - but as the police informed the principal, since we already suspended, we were not truant, and therefore there was no law that could prevent us from protesting from the sidewalk if our parents didn't object.
They most certainly didn't.
The media didn't take long to get thier hands on the story of 100+ male students in dresses protesting outside a major downtown highschool. The third day was a circus - CBC, MCTV and all the local papers had shown up to cover the protest.
It still took the principal and school board almost a week and half to capitulate. At this point students from other schools had taken to wearing dresses as a sign of support, parents were writing letters by the dozens (for and against) to the school board, and our numbers had swollen to more than 200 men, plus a few girls who wore shorts to get themselves expelled as well.
It was one of the most effective forms of protest I have ever been involved in. It worked because we used a spectacle to obtain attention (men in dresses) - because we were non-violent and polite, and because we were able to highlight a particularily absurd aspect of the dress code.
Just a story I thought I would share.
- sarcasm is just one more service we offer -
What if I wanted to wave a flag with a big yellow smiley face on it? I bet you it would be allowed. Why the hell then restrict the Taiwanese flag?
Last I knew the flag didn't have to be a national flag.
However, it's a bigger problem that monoliths can actually look at dropping millions for product placement as a good investment.
Stories like this make me feel like I'm living in a fucking loony box, and the inmates have taken over - who the fuck really eats at MCD's because of this "I'm lovin it" shit? Who the hell really felt a little tingle up their spine when they saw the "our best is serving the world's best" ads? If you raised your hand, please, shoot yourself.
The most amazing thing about advertising is that it actually works. I didn't buy an ipod because 50 Cent had one in one of his shitty videos. I bought an ipod because of the word of mouth endorsements from *gasp* private individuals.
Likewise, I'd like to know how many people are really going to buy Nike, now that they are the "official" sponsors. It's not like the horde of 10 year olds that wanted Air Jordans because MJ had em. I, for one, couldn't give a flying fuck what Michelle Kwan wears. It's not that "consumers are confused" as to who the Olympic bribe...er..."sponsors" are, it's that they simply don't give a shit.
In the end, the joke is on the corporations - at least, on the apparel side of things. I couldn't care less about athletes, but I can at least name the more prominent ones. I know who Kobe Bryant is, I know who A-Rod is, I know who Michael Vick is. I would suggest that the average person, the type of mindless fuck who would buy something based on what he/she saw on TV, can't name 10 Olympians. I can name Nancy Kerrigan and Tonya Harding for all the wrong reasons. I can name Michelle Kwan because she was the Asian eye candy of choice elevated by the powers-that-be. I can name Kurt Angle because of his WWE deal.
Now, here's an even bigger challenge for the average person - name 10 Olympians involved with THIS Olympiad. The average person can't. That kind of hurts MJ-style endorsement deals, based upon the will to emulate the athlete, when you don't even know who the fuck the athlete is!
Still, it's disgusting to know that even one person has changed their preference from Burger King to MCD's, based upon the Olympic marketing. It's sad that someone, somewhere, will go out of their way to buy Coke instead of Pepsi, because "that's what the Olympic people drink!"
It's all around us - the Nvidia/ATI scams. The Coke "real" commercials that imply you'll get teased by a hot beachcomber chick if you only drink their carbonated voodoo potions. The entirety of the fucking Superbowl. It's getting to a point where there is no more "product," only advertising. It's already gotten to a point where they are actually advertising for advertising! Don't buy it? Think of this - MTV's business model is based upon advertising both products and new "stars," who then advertise new "products" to make the majority of their livelyhood. MTV advertises Britney Spears, Britney advertises Pepsi, Pepsi advertises their tie-in deal-of-the-week; it's a never ending cycle of madness, and it's baffling how anyone ever makes any money!
It's recognised enough to be allowed to compete as a separate country.
Consistency is important. If you let Taiwan compete, it shoudl be able to use its flag. If you don't recognise it as a country, don't let it compete as one.
Kathy Freeman carried an Australian Aboriginal flag when she won the 400 m sprint at the Commonwealth Games in 1998. She was threatened with all sorts of things if she did it again, but she told all the powers that be to get stuffed. She impressed the said powers so much that she was chosen to light the cauldron at the Olympics.
And then she won the 400 in Sydney, and did it again. Most Australians regard her as a hero. Telling the powers that be to get stuffed is a great Australian tradition.
Cogito, ergo sig.
Telling the powers that be to get stuffed is a great Australian tradition.
:P
Disagreeing with the powers that be was what got a lot of them there in the first place.