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Ericsson Pulls Bluetooth Division

rookie1 writes "According to this article and this, Ericsson has shut down its Bluetooth division. Ericsson has not made any formal announcement. Considering SonyEricsson is a major supporter of Bluetooth technology, will this have a huge impact on its adoption?"

2 of 273 comments (clear)

  1. This is dumb by poofyhairguy82 · · Score: 5, Insightful
    will this have a huge impact on its adoption

    Why would it? What other technology can do what bluetooth can do? It doesn't really have a direct competitor. The market is just not as large as some people expected. It does not "replace wires." It removes (some) wires for people who are willing to pay extra. Most of the bluetooth products are top notch and top dollar, so they have a specific market. Adoption was limited at the start.

  2. Re:Promoting? by orulz · · Score: 5, Insightful

    I think you've hit the nail on the head. The article states that Ericsson will no longer be making products for the semiconductor market- ie, they will no longer be making Bluetooth CHIPS. It has probably become more economical for Ericsson to buy said bluetooth chips from other (probably Chinese or Taiwanese) vendors and integrate them into their mobile devices instead of producing the chips they integrate themselves.

    And this is nothing but a good thing, as it means that the Bluetooth implementations have become uniform to the point that Ericsson can trust other manufacturers to make the chips that they use.

    While the majority of the comments for this article seem to be ringing the death-knell for Bluetooth or at least proclaiming that Ericsson has lost faith in the technology, you correctly show that this couldn't be further from the truth.