SVP : More Video Anti-Copying Technology
rkroetch writes "NDS, STMicroelectronics and Thomson have announced they will develop a new anti-piracy technology called SVP (Secure Video Processor). This will require a special SVP processor in the box to play the encrypted video signal. All those licensing fees for our DVD-ROMs for nothing?"
Why they always have to call it piracy. Why not something like, "Copyright Control Device/Software".
Oh well, I suppose I do understand why. I just don't like it.
...but people don't believe me when I say that we currently have the technology to create a total lockdown of digital content.
Sure, the analog hole is still there, but we don't want to be limited by that, do we?
Stop the world; I need to get off.
so, how long till a SVP VM is written that will make the actual chip obsolete ;)
"It's better to be a pirate then join the Navy"
From the article...
NDS, 78 percent owned by Rupert Murdoch's News Corp, has developed the anti-piracy software component for SVP. Beginning next year, Thomson will embed SVP-enabled chips developed by STMicro into its video playback devices and set-top boxes.
American satellite TV operator DIRECTV, a News Corp affiliate, is the first to use the new technology, the companies said.
Now, let's think about this for a second. Even though DirecTV has about millions units in circulation now, the actual decryption part of the operation is done in the form of a single smart card that is very easy to swap out. Therefore, DirecTV doesn't have to make everybody get new boxes to apply this tech, they just have to send out new cards.
I am curious as to how they will manage encryption with this, and if it will be yet another encryption through obfuscation.
It seems the smartest approach is to publish and patent the encryption scheme, but make it so time consuming, that you will need hardware to do the decryption properly. That way any one who tries to get around the protection scheme and not pay royalties will be easily sueable.
The upside for non-mainstream OS users, is that it will most likely mean non-OS dependent solutions (maybe).
Of course programmable logic chips could potentially be a threat, but not a major one, as most people don't have that type of hardware.
That's because people who are technologically adept and who have sufficient resources are quite rare. Only someone who can hack the hardware would be able to grab the original digital content from a properly-designed black box.
I suspect that hardware like this will, in time (if not immediately), be used to enforce pay-per-view or something like that for permanent media. From the info page:
Yep, sounds like pay-per-view to me.
It really is only a matter of time before everything that's available falls under the control of something like this...
Use 'slashdot stuff' in the subject line in any email you send me if you want to get past the spam filter.
Okay, how about: "I don't buy from people who try to squeeze out every last bit of producer surplus, forgetting that customer goodwill generates repeat sales and word-of-mouth advertising"?
Back in the 80's, a lot of people were hyping copy-protection schemes for software. It was basically snake-oil; none of it did any good, and any software which used it soon died because copy-protection doesn't help the consumer.
Now, here in the 00's, we have the reincarnated version of this. The ONLY people who care about it are the Media conglomerates. Again, not the consumers.
Those who don't learn from history are doomed to repeat it.
So, my big question is this. Does anybody have any actual numbers on how much money has been dumped into these snake-oil schemes?
A fool and his money are indeed soon parted. It really beats me why spends their time developing this stuff, let alone funding it. Clearly it is self-delusion.
The issue of copying music isn't IF you can copy it, it's HOW WELL you can do it. No matter what you do to protect your media content, it has to be playable on your standard TV, stereo, or whatnot. I mean, I can easily copy any movie you give me with a camcorder, right? :)
;)
The industry would be better off figuring out how they should be selling their products instead of how to gouge the general public. Ventures like this have always proven to end in failure, and always make things more inconvenient for the people who actually pay for it (usually the less technically-savy too)!
Isn't it funny how you can copy an Aerosmith CD and steal from Sony Music, with your Sony CD burner and CD-R and support Sony Electronics? Who really loses?