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Amazon's A9: How Well Is the Hype Justified?

An anonymous reader submits "Amazon have put up a new version of their A9 search engine. The "Beta" label was dropped, the color scheme changed, and new search types were added: Images (provided by Google), Movies (provided by IMDB), and Reference (provided by GuruNet). Several sources are already reporting this." Theopd writes with a more critical view of the hype surrounding A9's launch (note the link to battellemedia); read on below.

theodp writes "As Amazon's search service A9.com officially goes live today after being in beta for months, it's receiving rave reviews. A Business 2.0 story penned by John Battelle says A9 has raised the bar for innovation in search. Paying heed to John Battelle's statement that Google and everyone else involved in search are going to be watching A9, BusinessWeek asks: Can Amazon Go Beyond Google? And the NY Times reports that A9 is insanely powerful (story linked above), relying on a quote from - you guessed it - John Battelle. The NYT notes that Battelle is the organizer of the upcoming Web 2.0 conference, but doesn't mention that his conference's keynoters include A9 CEO Udi Manber, Amazon CEO Jeff Bezos, Amazon Board Member John Doerr, Amazon's Wall Street Cheerleader Mary Meeker, and Amazon subsidiary Alexa's Brewster Kahle."

13 of 217 comments (clear)

  1. It's very slick. by Anonymous Coward · · Score: 3, Informative

    I like it. I did a quick search for "Red Mage", found the forums I was looking for, and got some cool pictures to go along with it on the sidebars. Plus the advertisements are not intrusive at all!

  2. The search results by Jugalator · · Score: 5, Informative
    I see the article missed a bit

    Images (provided by Google), Movies (provided by IMDB), and Reference (provided by GuruNet).

    ... and web search results (provided by Google, with Amazon products added among them where an algorithm find them to fit).

    Google also gets 50% of the revenue A9 makes from its text ads.

    --
    Beware: In C++, your friends can see your privates!
  3. "the color scheme changed" by tod_miller · · Score: 5, Informative

    *shudders*

    I hope someone got shot for that first colour scheme. It was like someone had opened up the back of my monitor and vomitted profusely into the electrode guns, and then unrinated on my retina.

    quite beautiful, and grabs amazon stuff as well as google but:

    it is more useful as a replacement for amazon search than google search

    I would use this instead of amazon search, I can find the amazon product, and cross compare with third party sources.

    I wonder if froogle results will come up for book searches :-) :-)

    search test

    I like thier url format, a search for orwell gives a url http://a9.com/orwell, and the results are nice, with web and images turn on by default.

    Actually this feature alone makes it nice, web results and image results side by side...

    Turning on more of the features makes it busy, and the history feature for your searches is a quirky idea.

    For amazon searches 9/10 (because you are not in amazon)

    For google + images 10/10 because it adds to the experience.

    So I say it is useful.

    --
    #hostfile 0.0.0.0 primidi.com 0.0.0.0 www.primidi.com 0.0.0.0 radio.weblogs.com
  4. Results open in new windows - yuck! by Random+BedHead+Ed · · Score: 3, Informative

    Looks like Amazon stuck a tarket="blank" attribute in each of their search result links to conveniently open up new a window when you click on a result. This will be great for idiots who would otherwise be confused by the extremely complicated "click-on-a-link-and-go-elsewhere" concept.

    For people who have used the this new-fangled World Wide Web device before this morning, it is a pain in the butt.

    As a control freak my personal take is this: Abandon Search Engine. I'll stick with Google until Amazon realizes that if I want a new window I'll open it from a context menu myself (better yet, I'll open a new tab). I like to control my browser window, thank you very much.

    1. Re:Results open in new windows - yuck! by MikeDX · · Score: 2, Informative

      Or you could just use firefox and press the middle button (or depress the mousewheel in) and it will open in a new tab.

    2. Re:Results open in new windows - yuck! by Anonymous Coward · · Score: 3, Informative

      Or you could edit your preferences.

      It claims that "open in same window" is the default setting. So, did you configure it to open in new windows and you just forgot?

    3. Re:Results open in new windows - yuck! by blindcoder · · Score: 2, Informative

      or you could just use mozilla, go to about:config and set
      browser.block.target_new_window
      to true to suppress any target= parameter
      or you can set
      browser.tabs.opentabfor.windowopen
      to true to always open new targets in new tabs.

      have fun

      --
      See my blog for my free opinions.
    4. Re:Results open in new windows - yuck! by 241comp · · Score: 2, Informative

      Or you could simply click on Prefs and ensure that the following radio box is checked:

      Open results in:
      Same window (default)

  5. Mozilla Firefox plug in for A9.com by Anonymous Coward · · Score: 5, Informative
  6. Re:Radical Leap? by aminorex · · Score: 2, Informative

    Hey space ghost, you forgot to include a big, honking, link to Vivisimo! Do you think anyone could *spell* "Vivisimo" in this hemisphere? Sheesh!

    --
    -I like my women like I like my tea: green-
  7. vivisimo -- not convinced by mattdm · · Score: 4, Informative

    What is much
    better than Google, however, is Vivisimo. The
    search results are topically organized via
    clustering, making them easier to navigate by
    orders of magnitude.


    I'm not convinced -- it doesn't seem to work well with anything I search for. It simply produces a list of vaguely relevant and vaguely irrelevant groups on the side. The only time I can see this being useful is when you search for words which are actually homonyms (or homographs, at least) -- but that's not actually incredibly common, and can be resolved easily by adding a second term to clarify.

  8. INFORMATION COLLECTED AND STORED by helraiz · · Score: 5, Informative

    Here's a part of the agreement for the toolbar and it is possible that information is collected even if you are not using it. Me being an amazon.com customer, I see my full name printed at the rcorner when I went to A9.com for the first time. People blasted DoubleClick once for profiling people's online habbits and merging it with personal identifiable information. This is what Amazon is doing right now. Personally I don't care if they use this information to target "relevant" ads, but there's always a chance of it being missused.

    INFORMATION COLLECTED AND STORED BY A9.COM'S TOOLBAR SERVICE

    A9.COM'S TOOLBAR SERVICE COLLECTS AND STORES FULL UNIFORM RESOURCE LOCATORS ("URLS") FOR EVERY WEB PAGE THAT YOU VIEW WHILE USING THE A9.COM TOOLBAR SERVICE. THESE URLS SOMETIMES INCLUDE PERSONALLY IDENTIFIABLE INFORMATION. URLS FROM SECURE (HTTPS) WEB PAGES ARE NOT COLLECTED. BY COLLECTING URLS, A9.COM TRACKS AND COLLECTS A RECORD OF USERS' WEB BROWSING ACTIVITY WITHIN AND ACROSS WEBSITES. A9.COM ALSO COLLECTS AND STORES OTHER USER INFORMATION YOU GIVE A9.COM WHEN YOU DOWNLOAD AND INSTALL THE SOFTWARE AND INFORMATION YOU ENTER INTO THE TOOLBAR SERVICE. BECAUSE A9.COM IS A WHOLLY OWNED SUBSIDIARY OF AMAZON.COM, INC., A9.COM IS ABLE TO CORRELATE INFORMATION IT COLLECTS WITH PERSONALLY IDENTIFIABLE INFORMATION THAT AMAZON.COM HAS, AND AMAZON.COM HAS ACCESS TO INFORMATION COLLECTED BY A9.COM. AMONG OTHER THINGS, A9.COM AND AMAZON.COM USE THIS INFORMATION TO CUSTOMIZE, PERSONALIZE, AND OTHERWISE IMPROVE THE SERVICES THEY PROVIDE TO YOU.