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Amazon's A9: How Well Is the Hype Justified?

An anonymous reader submits "Amazon have put up a new version of their A9 search engine. The "Beta" label was dropped, the color scheme changed, and new search types were added: Images (provided by Google), Movies (provided by IMDB), and Reference (provided by GuruNet). Several sources are already reporting this." Theopd writes with a more critical view of the hype surrounding A9's launch (note the link to battellemedia); read on below.

theodp writes "As Amazon's search service A9.com officially goes live today after being in beta for months, it's receiving rave reviews. A Business 2.0 story penned by John Battelle says A9 has raised the bar for innovation in search. Paying heed to John Battelle's statement that Google and everyone else involved in search are going to be watching A9, BusinessWeek asks: Can Amazon Go Beyond Google? And the NY Times reports that A9 is insanely powerful (story linked above), relying on a quote from - you guessed it - John Battelle. The NYT notes that Battelle is the organizer of the upcoming Web 2.0 conference, but doesn't mention that his conference's keynoters include A9 CEO Udi Manber, Amazon CEO Jeff Bezos, Amazon Board Member John Doerr, Amazon's Wall Street Cheerleader Mary Meeker, and Amazon subsidiary Alexa's Brewster Kahle."

17 of 217 comments (clear)

  1. I suppose it's not too bad... by }InFuZeD{ · · Score: 2, Funny

    I'm still the first hit result for my name, so it's cool by me ;)

    1. Re:I suppose it's not too bad... by strictfoo · · Score: 5, Funny

      search for "Books" returns: Barnes and Noble!

      --
      I've just signed legislation that'll outlaw Russia forever. We'll begin bombing in five minutes.
    2. Re:I suppose it's not too bad... by dasmegabyte · · Score: 2, Funny

      Hey, me too. Plus it offered a deal on my upcoming autobiography (Das Megabyte: Anatomy of a Troll) if I bought it with Bill Gate's The Road Ahead.

      --
      Hey freaks: now you're ju
  2. Subject by Anonymous Coward · · Score: 2, Funny

    What? Where's the "Google Killer" headline? I thought that's what every tech news sotry was about these days, "killing" something else.

  3. Re:But A9 doesn't have such a nice ring to it... by Anonymous Coward · · Score: 2, Funny

    Maybe A9 should have gone into making steak sauce, instead.

  4. Re:But A9 doesn't have such a nice ring to it... by savagedome · · Score: 4, Funny

    Me: I A9'd for it.

    I think you meant, "I Googled it on A9"

  5. Re:Here's My First A9 Search... by chendo · · Score: 5, Funny

    Damn straight, this IS a killer feature!

    No need to add in the extra "hentai" keyword in the query... A9 automatically adds it in for you!

    I'm soooooooooooooooo ditching google now!

    --
    Founder of Mirror Moon - Tsukihime Game Trans
  6. Re:Privacy policy by lukewarmfusion · · Score: 2, Funny

    "It's early, and my tinfoil hat kept poking me in the head as I slept last night, I think."

    You sleep wearing your tinfoil hat? I find that a tinfoil nightcap works well. I also use a tinfoil blanket on my bed, so when it gets cold I can just pull that up over my head and sleep well knowing that I'll be warm and my thoughts protected.

  7. Re:Uphill battle by Anonymous Coward · · Score: 2, Funny

    Is Google vs. A9 the next vi vs. emacs?

    I would never kill a man for using A9.

  8. Re:Privacy policy by Mr+Guy · · Score: 5, Funny
    I don't really know why this is bothering me so much

    I'll tell you exactly why. Let me paint a picture for you. Your significant other comes into the room behind you and says, theluckyleper, it's my mother's birthday next week. Let's order her something from Amazon.com. So you pull up the page, and based on your search history, it says:

    Welcome theluckyleper, (If you aren't theluckyleper, click here)

    Theluckyleper, based on your searches and purchasing history, we recommend the following for you:
  9. Re:GAHHH by MikeDX · · Score: 2, Funny

    There must be a preference setting somewhere that says "show me the porn and sick stuff" because so far the two links (resident evil and hello) havent showed me either anime porn or our great goat leader....

  10. MOD PARENT FUNNY by theluckyleper · · Score: 3, Funny

    OMG, I took my tinfoil hat off for one second, and you managed to read my mind?

    Time to invest in that tinfoil skull plating...

    --
    Visit the Game Programming Wiki!
  11. Re:Here's My First A9 Search... by jrod2027 · · Score: 2, Funny

    In other words, A9 is NSFW? Nice feature.

  12. Alexa search results = Niiice! by JAgostoni · · Score: 5, Funny

    So I decided to search for "Alexa" since the web search results were "enhanced" by Google and Alexa. Along side the search results were the image results. A naked "Alexa" appears as the first results.

    This is a damn good search engine for that reason only (ha). Good thing I was at work, though...

  13. Re:vivisimo -- not convinced by An+Onerous+Coward · · Score: 2, Funny

    I kind of liked it. I did a search on myself, and it created several groups, one of which was all about me, and one of which was about my evil, hockey-playing Google-nemesis.

    I've been plotting and scheming for years about how to take back the crown from that bastard.

    --

    You want the truthiness? You can't handle the truthiness!

  14. By God, It Works! by Mixel · · Score: 3, Funny

    Check out the first image result for Microsoft! Seriously though, I am pleasantly surprised at how good the search engine is performing.

  15. Re:INFORMATION COLLECTED AND STORED by Anonymous Coward · · Score: 1, Funny

    If only EULA lawyers would learn the tolower() function...