Digital Music Eyewear From Oakley

Mecha-A writes "Am I the only one that finds this insanely awesome? Oakley is marketing a new line of digital music eyewear in time for the holidays. $400-$500 is an obscene lot for a small USB MP3 player, but the coolness factor is way up there. Questions: Is a brand name like Oakley going to get this idea off the ground? Who's going to be first to market this same thing except with a 'now playing' HUD on the sunglasses?"