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Digital Music Eyewear From Oakley

Mecha-A writes "Am I the only one that finds this insanely awesome? Oakley is marketing a new line of digital music eyewear in time for the holidays. $400-$500 is an obscene lot for a small USB MP3 player, but the coolness factor is way up there. Questions: Is a brand name like Oakley going to get this idea off the ground? Who's going to be first to market this same thing except with a 'now playing' HUD on the sunglasses?"

46 of 244 comments (clear)

  1. accessorize by Bin_jammin · · Score: 5, Funny

    I'm holding off until they come out with a hat that's got a built in subwoofer

  2. Paying for "Oakley" not MP3 player by frdmfghtr · · Score: 2, Interesting

    My guess is that you're playing for the Oakley sunglasses...the MP3 players is more or less a tag-along, as far as cost is concerned.

    As somebody who has never owned a pair of Oakleys, I ask: wht does a good pair cost?

    --
    Government's idea of a balanced budget: take money from the right pocket to balance...oh who am I kidding?
    1. Re:Paying for "Oakley" not MP3 player by webroach · · Score: 4, Informative

      You're right, to an extent.

      These are a bit more than a normal pair of Oakleys. I have a pair of matte black polarized Oakleys, very understated, and I paid maybe $210 for them. Best eyewear I've ever owned, quality-wise. Some other styles do come near the $300 mark, I believe.

      That being said, I'd still prefer to just have a pair of sunglasses and my Rio Nitrus. I don't see the need for this combination, at least not until the get it a bit more compact.

      I find it ironic that people on Slashdot are bashing this. Maybe it isn't geeky enough.

    2. Re:Paying for "Oakley" not MP3 player by lukewarmfusion · · Score: 2, Informative

      You can usually expect minimum of $80. When I was in high school, I knew a lot of guys that bought Oakleys for about $120. As other posters have said, some models go into the low hundreds.

      If you add $100 for a USB MP3 player, you're looking at maybe $350-450. I guess that's about right.

      Of course, I've also heard that you can pick up a pair of Oakleys for about $20 in Mexico...

    3. Re:Paying for "Oakley" not MP3 player by webroach · · Score: 2, Insightful

      I don't think that the word "Oakley" is worth multipying that figure by 100.

      Nor do I.

      I do, however, feel that the health of my eyes is. If your eyesight is worth no more than £2.99, bully for you. I prefer something that's made with a bit of quality and is optically correct.

    4. Re:Paying for "Oakley" not MP3 player by BlightShadow · · Score: 2, Insightful

      Take a good look at these sunglasses, they're hidious, why would anyone pay hundreds of dollars for something so ugly.... Second thought, people buy stupid expensive things all the time. nevermind.

    5. Re:Paying for "Oakley" not MP3 player by webroach · · Score: 2, Informative

      I think anyone would understand that a word isn't able to stop UV rays.
      br>Here's some reading on the tests Oakley does on their eyewear:

      http://oakley.com/technology/impact_protection/
      http://oakley.com/technology/lens_clarity/

      You can read more on their site.

      Care to post the standards the EU requires on their £2.99 pairs?

      By the way, could you please point out which pair of Oakleys cost (£2.99 + £295 =) £297.99 or $537.75? I couldn't find them...

    6. Re:Paying for "Oakley" not MP3 player by Moderation+abuser · · Score: 2, Informative

      "The European Sunglasses Standard EN1836:1997

      In order to meet the essential requirements of the PPE Directive sunglasses have to be tested to, and conform to, EN 1836:1997 (Personal eye protection-Sunglasses for general use and filters for direct observation of the sun).
      This standard defines requirements for transmittance properties, optical properties, minimum robustness and information and labelling. It also requires that sunglasses are safe to wear with no sharp protrusions or defects that could cause harm, are not combustible and are made from materials that are non-toxic when in contact with the skin."

      Copied from the ESA website:
      http://www.eurosunglass.com/de/index.htm l

      Oh, and Dollar prices often convert approximately 1:1 to GBP prices, the real live USD/GBP exchange rate rarely comes into it:

      e.g.
      http://www.shadestation.co.uk/oakley/
      htt p://www.changing-gear.com/acatalog/CG_Catalog_P ENNY_218.html

      HTH...

      --
      Government of the people, by corporate executives, for corporate profits.
    7. Re:Paying for "Oakley" not MP3 player by caferace · · Score: 2, Interesting
      The most expensive pair of Oakleys, the "Juliet" model will run you at leastUSD $250. Dealer cost is around $150, so markup of course takes it toll.

      That being said, I have had a pair for over 2 years now, and they are awesome. Very, very strong (I used to break cheaper sunglasses al the time) and light as a feather. A heavy feather mind you....

    8. Re:Paying for "Oakley" not MP3 player by vettemph · · Score: 2, Interesting

      Actually, a previous poster pointed out that he once spent $40 on a pair of sunglasses. He regrets it because he then sat on them.

      I spent $80 on a pair of oakleys back in 1990 and sat on them 10 times. each time a lense popped out and an arm popped off. I just popped them back on an all was well. (if you do the math it's like having 10 pairs of $8 glasses over the course of 2 years.)

      Also, at work, a high velocity bolt hit me in the "glasses", the oakleys came away with a small scratch.

      So, you can truly get you moneys worth sometimes.

      Oh, and I was getting laid http://en.wiktionary.org/wiki/Laid like crazy back then. (this was before I found slashdot)

      I admit that I'll never spend $80 on a pair of sunglasses again but I'm proud to be more of an ignorant bastard now than I ever was. :)

      --
      The government which is strong enough to protect you from everything is strong enough to take everything from you.
    9. Re:Paying for "Oakley" not MP3 player by Trix606 · · Score: 2, Funny

      Also, at work, a high velocity bolt hit me in the "glasses", the oakleys came away with a small scratch.

      Neat,

      Fashionable eye-wear and crossbow factory safety all in one!

      --
      "Look out honey, 'cause I'm using technology" -- Search and Destroy -- Iggy Pop
  3. Geek Factor Enhancement by Kurt+Wall · · Score: 5, Funny

    The geek factor will go way up after you break your brand new Oakley MP3 player shades and tape them together across the bridge...

    1. Re:Geek Factor Enhancement by malarkey · · Score: 4, Funny

      But a REAL geek will build his/her own. You only need three things. 1, 2, 3.

  4. Am I the only one that finds this insanely awesome by Anonymous Coward · · Score: 5, Funny

    Yes, you are.

  5. Bad teeth by brejc8 · · Score: 4, Funny

    Notice how both guys in the pictures have false teeth?
    Maybe they got their heads kicked in for wearing rather geeky mp3 players.

    1. Re:Bad teeth by uktroubs · · Score: 2, Funny

      The false teeth are an oakley addon... Makes for better reception when they bring out the radio version.

  6. Lance wore these by after+fallout · · Score: 5, Informative

    This is very similar or the same as the eyewear that Lance Armstrong wore this year in the tour de France. His was only 128MB though.

  7. This is news? by capt.Hij · · Score: 4, Informative

    Is this news? These things have been heavily promoted by Oakley all summer. For example, if you watched any of the tour de france coverage you would have seen cyclists wearing them. Putting the story here is just one more way to get free publicity.

    Then again, I'm just pissed that Oakley hasnt given me a free pair yet...

  8. Corrected links by brejc8 · · Score: 4, Funny

    Notice how both guys in the pictures have false teeth? Maybe they got their heads kicked in for wearing rather geeky mp3 players.

    1. Re:Corrected links by StevenHenderson · · Score: 4, Informative

      The first one is Lil' John in case you didnt know...

    2. Re:Corrected links by a.deity · · Score: 4, Funny

      WHAT?!?

      --
      Option-Shift-K.
  9. Stickers by shplorb · · Score: 3, Funny

    I thought Oakley was all about thermonuclear protection stickers for cars?

  10. Link by CoreyGH · · Score: 4, Informative

    Here is a link with a picture of Lance's MP3 sunglasses.

    http://www.tdfblog.com/2004/07/armstrongs_othe.htm l

  11. Am I supposed to identify with these guys ? by obarthelemy · · Score: 3, Interesting

    I guess I am not in the target market (then again, I'm 36 and French): the very large face shots that illustrate the product actually repulse me.

    Why don't they just sell a product instead of a lifestyle ?

    Apart from the fact that I find the sades both ugly and flashy, I find the idea quite good... 1 item less to carry. Oh wait, my bluetooth phone already does MP3 and FM.

    --
    The Cloud - because you don't care if your apps and data are up in the air.
    1. Re:Am I supposed to identify with these guys ? by Colonel+Cholling · · Score: 4, Funny

      Why don't they just sell a product instead of a lifestyle ?

      If you hadn't already said you weren't American, this question would have given it away.

      --

      I am Sartre of the Borg. Existence is futile.
  12. Ewww. by Fear+the+Clam · · Score: 4, Funny

    I think both of those guys modeling should have spent the $400 on a dentist instead.

    1. Re:Ewww. by MeNeXT · · Score: 4, Funny
      No man. You got it wrong. That's the tuner!


      --
      DRM? No thanks, I'll just get it somewhere else...
  13. What would be cool... by Saint+Aardvark · · Score: 4, Insightful
    ...is if music playback paused automatically when you took them off, or flipped up the earpiece to take a call, then started playback again once you were done.

    I listen to music at work on headphones; it would be great if I could come back to my desk, put them back on and have the same song playing that I interrupted when I left. I'm a bit surprised that Apple hasn't figured out how to do this yet....Hey Apple and Oakley -- you listening?

  14. Sweet! by holzp · · Score: 5, Insightful

    Now if my glasses break, I lose my MP3 layer. And if my MP3 player breaks, I get a bulky pair of glasses. Convergence is Awesome!

  15. Re:uhhh by Colonel+Cholling · · Score: 4, Funny

    what if you want to listen to music at night?

    Only if you're listening to Corey Hart.

    --

    I am Sartre of the Borg. Existence is futile.
  16. Pretty cool if..... by superbondbond · · Score: 2, Funny
    you want to look like one of the Borg.

    resistance is fut.... ahh nevermind.

  17. The Future of Computing? by FVK · · Score: 2, Interesting


    A couple years ago I remember talking to a mac-geek friend of mine and he said "Someday, Apple will be an eyewear company"

    This obviously only makes sense in a future where the network is CPU and Storage, wireless is very fast and advanced, and the glasses are basically just display technology.

    How likely is this future, maybe as a precursor to direct neural jacks ala Matrix?

    Do slashdotters believe the "Network is the Computer" idea will eventually come to be ?

  18. no way by almostmanda · · Score: 2, Interesting

    The IPatch is WAY cooler.

  19. Not targeting slashdot crowd ... by gstoddart · · Score: 4, Insightful

    Oakley doesn't target the slashdot crowd. They target skiiers, snowboarders, skateboarders, cyclists, etc.

    The people doing these sports would really like the idea of not having the wires for headphones to get caught up in, and the extra weight of a player flopping around. I've pulled my headphones out a lot while riding a bunch of times.

    The placement of the headphones looks really nice since they don't need to fully block your ears. They've even got good operating temperatures for the player and support both windows and mac. Since they don't specifically require software, thet might even be compatible with everything else.

    Most people aren't going to spend that kind of money, but having the music in the glasses will be something that a lot of people go for. But you can bet that Oakley will find people who will definitely want to buy 'em.

    And bad jokes about the teeth of the models aside, Oakley knows who they're marketing to. And a bunch of clean-cut models wearing clothes from the Gap isn't how they sell their products.

    Cheers

    --
    Lost at C:>. Found at C.
    1. Re:Not targeting slashdot crowd ... by Anonymous Coward · · Score: 2, Interesting

      > They target skiiers, snowboarders, skateboarders, cyclists, etc.

      As a former IT guy for Burton, I can tell you that might be who Oakley markets to, but they, like we did, had the same damn problem. Instead of intelligent people buying our products, most of our customers were white trash. My question is, how in the hell does Oakley expect to get white trash to spend $500 on a pair of sunglasses when they won't spent $3 on deodorant or more than $10 on a shirt? I think their marketing department was on drugs when they decided to pimp this product. They forget who their customers are. It's almost as bad as the last product we were developing before I retired. It was a jacket made to hold an iPod. For most of our customers, buying an expensive jacket from us was a large stretch. When you put a $400 iPod with it, it's out of the reach of most of our customers.

  20. Dodgy pictures? by polyp2000 · · Score: 2, Interesting

    Am I the only one here that thinks
    a) the design of the glasses look like something you might get free with a happy meal?
    b) the "models" have their mouths open and look slightly gay?

    I was expecting something a little more slick to be honest.

    I wouldnt be seen dead wearing a pair of those.

    Nick ...

    --
    Electronic Music Made Using Linux http://soundcloud.com/polyp
  21. the coolness factor by dncsky1530 · · Score: 4, Interesting

    the coolness factor is way up there.

    For the price of the sunglasses you can get an iPod, which also has a great coolness factor plut the functionality.

    When I go to buy sunglasses I look for the ones that are lite and easy to put in my pocket, these sunglasses look pretty similr to a science project where you tape a USB memory stick mp3 player and tape it to a pair of sunglasses. Definately not worth 395$ or even half that. Of course thats just my opinion, i'm sure i don't speak for most people

  22. Picture by Mephie · · Score: 2, Interesting
    That picture has been photoshopped so much, she almost looks fake.

    At any rate, I personally think Oakleys are over rated and over priced. Get a pair of Rudy Projects and a decent MP3 player for the same price and have better sunglasses and better mp3 player.

  23. Calling the EyeTap / WearComp geeks... by Hobart · · Score: 4, Informative
    So does this mean that Prof. Steve Mann's 'borg sunglasses are cool now? :-)
    (for those who haven't seen his stuff before, he's come a long way from looking like the freaky guy from Lain towards practical cyborg wear...
    --
    o/~ Join us now and share the software ...
  24. First thoughts by fermion · · Score: 2, Interesting
    It looks like there is growth coming out of the sunglasses. Quite ugly. It appears to be a quick hack will little thought of the aesthetics. Quite not Oakley. On the other hands Oakley are more and more worn by people who want to look cool and hip, and need quite a bit help with that image.

    OTOH the lack of wires is a big benefit for many applications. If I were working outside often I would definitely consider a pair of these. Of course the battery life makes it unsuitable for anyone but the hobbyist, but that is still a market.

    In future versions I hope they put bluetooth connectivity for a remote and hookup to a cell phone as an additional mic. In fact, this might be a better product all together.

    The biggest problem might be for someone who uses this regularly. The battery will run out, probably lose half it's lifetime in relatively short order, then what happens. Throw the entire thing away?

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  25. HUD by Webs+101 · · Score: 2, Informative
    Technically, a projection onto sunglasses or other lens/screen in front of the eye is not a HUD (Head Up Display) because you don't need to keep your head up. You would be able to watch even with your head between your knees, or with your head between someone else's knees. You get the point....

    I suppose you could call it an EFD (Eyes Front Display), though.

    --

    "Even for Slashdot, that was a very obscure reference!" - Anonymous Coward

  26. Would it not be better by fozzmeister · · Score: 2, Insightful

    To create a small mp3 player that grabbed onto a glasses arm, rather than a whole pair of glasses.

  27. The worst of both by twelveinchbrain · · Score: 4, Funny

    This is both:
    1) an MP3 player that you can't listen to without wearing sunglasses

    2) a pair of sunglasses that you can't wear in extreme conditions.

    This is about as useful as a champagne glass with a built-in knife.

    --
    Not Found
    The requested URL /signature.html was not found on this server.
  28. I miss one important piece of information by clsc · · Score: 2, Interesting

    Where can i BUY that stuff? Right Now!

    *me wantssssss it*

  29. It's a really ugly gadget. by Animats · · Score: 2, Insightful
    By carefully darkening the image and photographing the thing from angles that deemphasise the bulky earpieces. Oakley PR has been able to create the illusion that this isn't a piece of crap. Bring the images into a program that can lighten them up and you'll see how tacky this is.

    It looks like the hearing aid glasses of the 1970. Except clunkier.

    Integrating a wireless headset into sunglasses, so you could listen to music or talk on your cell phone, would be cool. Only one gadget to carry around, too.

  30. Re:Am I the only one that finds this insanely awes by Darby · · Score: 2, Funny

    Their target audience are assholes that never graduated high school but 10 years later are still trying to pick up 16 year old chicks in their ratted out cameros

    You say that like it's a bad thing.