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SunnComm - Bomb or DRM Success Story?

Posted by ryuzaki0 on from the guaranteed-to-cure-what-ails-you dept.

pacopico writes "The Register has one of best tech feature stories done in a long time on SunnComm - the infamous Shift key problem DRM makers. The story charts the awesome path SunnComm took from being an Elvis impersonator company eventually to creating CD protection technology almost out of thin air. Great read!"

12 of 164 comments (clear)

  1. You gave us how much to make this? by MustardMan · · Score: 5, Funny

    You gave us how much money to make a DRM technology that's able to be over-ridden with a single key press?

    Well thank ya, thank ya very much

    Sincerely,

    SunnComm

    LADIES AND GENTLEMEN, SUNNCOMM HAS LEFT THE BUILDING

    1. Re:You gave us how much to make this? by ktulu1115 · · Score: 3, Funny

      Of course you also have to realize that the keypress would be a violation of the DMCA and punishable by law.

      --
      # fuser -v /dev/attention | grep work
      #
  2. Re:FreeiPods.com closing registration in Oct. !!! by eutychus_awakes · · Score: 2, Funny

    Does it come with a shift-key?

    --
    This sig is a test. If this had been an actual sig, you would be reading something quite a bit wittier than this now.
  3. Re:Talk about bad timing! by Qrlx · · Score: 3, Funny

    Maybe their plan for downtime reads like this:

    In the event of a slashdotting, the plan is to take down the servers.

  4. Awesome? by sczimme · · Score: 1, Funny


    The story charts the awesome path SunnComm took from being an Elvis impersonator company

    Okay, stop right there. -10 points for using 'awesome' and 'Elvis impersonator' in the same sentence.

    Re: awesome: I do not think it means what you think it means.

    --
    I want to drag this out as long as possible. Bring me my protractor.
  5. ...brain hurts.... by genner · · Score: 2, Funny

    Did anyone else get the picture of a bunch of elvis impersonators standing around a board room coming up with the idea of shift key drm.

  6. I'd say it failed... by el-spectre · · Score: 4, Funny

    given that I'm listening to a mp3 rip of Velvet Revolver right now...

    --
    "Faith: Belief without evidence in what is told by one who speaks without knowledge, of things without parallel." - A.B.
  7. DRM? by Anonymous Coward · · Score: 1, Funny

    I'm such a gaming nerd. The first thing I thought when I read that was "Dice Roll Modifier?"

  8. Why companies speak through prof. PR reps by mcmonkey · · Score: 4, Funny
    "I came into the company like Harvey Keitel came into Pulp Fiction - to fix the deal," Jacobs said.

    Um...didn't Harvey Keitel come into Pulp Fiction to hide the bodies and help the gangsters get away with the loot?

  9. Re:Not About DRM... by MindStalker · · Score: 2, Funny

    Yes, but the article is 5 pages long. Do you really expect the average slashdotter to get through the first 2 paragraphs.

  10. Shills are great.! by paul99se · · Score: 2, Funny
    From http://www.sunncomm.com/asktheprez/asktheprez.asp


    Q: Peter,
    Last weekend my wife was copying CDs from a friend. She was successful on all of her choices except for Afterglow by Sara M. She did not realize that we were invested in the company that prevented her from burning that CD. After I told her that we had a large position in Sunncomm, she was excited about the technology.
    Peter, when will the shareholders be rewarded for their patients with Sunncomm? (9/7/2004 8:44:35 AM)

    A: Hey, wait a minute. Thats a "when will the share price go up" question in disguise. I dont know for certain, but I believe that as the company continues to add new business and focuses on improving our technology, our value in the marketplace will continue to increase overall. We are working on making it a great year. Lets see how it goes.

    Best regards,

    Peter


    Peter, we the countless masses love your stupendously powerful DRM! We cannot help but spontaneously comment on your awesomeness and the fantastic potential of your company!

    Here's to double digit (cents) per share by the end of the year!

    Go team go!
  11. Changed their ticker by fdiskne1 · · Score: 3, Funny

    Don't forget that Sunncomm also changed their ticker symbol. When the Princeton student lawsuit was filed, their ticker symbol was STEH. Since then, they've changed their symbol to the more appropriate SCMI.

    If you don't get it, pronounce it.

    --
    But why is the rum gone?