The Long Tail
Chris Anderson writes "I'm the editor of Wired Magazine and if you'll forgive the autohornblowing, I think you'll be interested in my piece in our latest issue. It argues, with a lot of new data, that the entertainment industry is shifting from an era of hit-driven economics to one of niche-driven economics. Content that was once relegated to the fringe, beneath the threshold of commercial viability, is now increasingly able to find a market in distributed audiences, marking a shift towards the previously-neglected Long Tail of the demand curve."
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In fact, Wired could probably cut deals to put their magazine in seats in business class.
Just keep in mind that this is the same magazine that predicted "The Long Boom" in 1998, which was 35+ years of sustained global growth led by the emerging Asian economies.
Of course Wired lost me way back when they ahd a caver that said "Viacom Doesn't Suck".