Blogs, Games and Advertising

Posted by CmdrTaco on Sunday October 10, 2004 @06:09AM from the getting-in-bed-together dept.

bippy writes "Video game companies have found a way around the natural distrust we all have of advertising and it's called the blog, RedAssedBaboon reports. The article points to a recent story by the Chicago Tribune about blogs as ads, and then talks about the Beta-7 and ILoveBees campaigns. RAB argues that gaming companies are starting to understand the potential of blogs, giving them their full support but also using them to get at the gamer. It raises some interesting questions about ethics, game journalism and advertising."

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