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Neopets Gambling Controversy

Neopoet writes "Players of the online virtual pet game Neopets (claims 70 million pet owners worldwide) have gone nuts against an Australian current affairs show called Today Tonight after the show ran segments railing against the Neopets for introducing children to gambling. Click below to read on. It started when McDonalds Australia included a Neopets plush toy with every kids' Happy Meal in Australia, directing kids to the Neopets website.

To "feed" their pets, Neopets players have to win points in a variety of mini-games, including versions of poker and blackjack. Australia has a high rate of gambling problems with poker machines ("pokies"), so when a mother discovered her nine-year-old playing online poker to feed his virtual pet, she approached Today Tonight claiming McDonalds was setting her son up for a life of gambling addiction.

TT aired the story Parents not McHappy over pokie toy and the Neopets message boards went nuts. Meanwhile McDonalds heavied Neopets into banning Australians from the gambling games. Today Tonight must have received a lot of hate mail because the next night came Neopet players fight McDonalds ban, featuring interviews with adult Neopets addicts. But this only increased the outrage on the Neopets boards - they're now trying to squash rumors of McDonalds withdrawing sponsorship altogether, and Neopets shutting down."

12 of 354 comments (clear)

  1. elementary school teacher agrees by bcreane · · Score: 4, Interesting

    Neopets is insidious because it provides "challenges" that appear to require students' problem-solving abilities. Its more like video-game crack since it combines elements that fascinate both girls and boys, youngters and adults: community-building chats, personal vendettas (you can slam an opponent by name) as well as the usual eye-candy. My students (grades 4/5, "inner-city" youth) will go to neopets given the smallest opportunity. Fortunately I've just gotten our squid-server going ... say "bye-bye! Neopets!"

  2. Adver-gaming by Paladin144 · · Score: 5, Interesting

    I've heard about this site before (I work in PR), but in the context of how advertisers are trying to hook kids on their brands at a very young age. The logic goes that kids develop life-long brand associations, so the advertisers exploit that with these "free" games. Of course, you have to register, and the advertisers get a chance to get their hooks in you. I don't really consider online registration ever to be "free." It costs you something in terms of time, effort and privacy. That's fine for me - and most of us here - we know this stuff. But what about the kids who think they're getting something for nothing?

    1. Re:Adver-gaming by Anonymous Coward · · Score: 3, Interesting

      These are free games. Register using the name Karl Marx and you're set to go. You don't get email, phone calls, snail mail, anything, ever. There is more advertising on slashdot than there is on Neopets. I'd rather play a McDonald's game that gives me Neopoints (karma?) than stare at a HOT JOBS YAHOO banner.

      What is it you suggest they're getting hooked on? There is no ad saturation. all but a few of the hundreds of games and activities are sponsored by McDonald's or a new music single. Almost all of the embedded ads (about 100x45 pixels) are for games. It's not an ad if it says, 'Play Meerca Chase now!' There is no commercial hook whatsoever. I don't understand.

      I have gotten LOTS for nothing, and so has my daughter and a couple of her friends and a couple of mine. We've gotten 3 years of fantastic spare time entertainment.

      I have no urge to go to McDonald's. I haven't been in one in years, except to use the restroom.

  3. Great... by Lord_Slepnir · · Score: 3, Interesting
    , so when a mother discovered her nine-year-old playing online poker to feed his virtual pet, she approached Today Tonight claiming McDonalds was setting her son up for a life of gambling addiction.

    Great, another parent who can't take responsibility to raise their own kid. How about you don't let the kid play the neopet? How about you watch the kid for signs of gambling addiction? How about you take responsibiliy for raising your own kid instead of blaming someone else

  4. I play poker with my kids with real money by notthepainter · · Score: 4, Interesting
    5th and 7th grade. We use real money.

    I figure it is the best way for them to learn the dangers of gambling. When you lose your allowance, well it hurts, but not as bad (I'm guessing here...) as when you lose your rent money.

    We play Texas Hold 'Em, 2 cent / 4 cent, 3 limit raise per betting round.

    You can easily loose a $0.50 or a $1 at the table, which is a good chuck of their allowance.

    I figure it teaches them responsibility.

  5. Re:Dreidel by Jim_Maryland · · Score: 4, Interesting

    Actually we should point them to first person shooter games.

    My two kids and my wife play NeoPets, although my wife and son play it more than my daughter. My son has actually become pretty good at buying/finding items and selling them for profit. He's figured out the economics of the game. They all enjoy the game challenges, but if gambling is really that much of a concern, we'd have to ban quite a few sites that offer gambling style games. Guess the kid orientation of the site is causing the problem, but in my opinion, responsible parents should be checking what their kids are doing online. Parents should make the decision on their own to allow/disallow access rather than trying to take the site down. Parents should allow/disallow their children from accessing certain sites based on their own values and the maturity of their kids.

  6. Re:There is nothing wrong with Neopets. by VE3ECM · · Score: 5, Interesting
    The real issue here is that you're (from the sounds of it) one of those 1 in 5 parents that actually takes an active roll in educating their children.

    Sadly, too many parents are too busy with their own lives to spend the appropriate amount of time necessary to teach their children. They expect the schools to do it all for them.

    Sadly, because things have come to parents using TV, video games or the internet to babysit their children, this is going to come up more and more.

    Your children are very lucky. Most will never receive the kind of parenting you purport to provide.

  7. Neopets is evil... by eurleif · · Score: 3, Interesting

    But that's not why. Their stated mission isn't to provide a fun game for kids to play, it's to maximize advertising revenue. They have marketing studies talking about children as though they're consumers waiting to be advertised to and nothing else. Their "immersive advertising" technique is horrible; most children can't even tell the difference between the ads and the game. In a nutshell, they're a marketing company with a game attached.

  8. Moderation is the key by scruffy · · Score: 3, Interesting
    Some fat is good, but fat is bad if you eat too much of it.

    Some alcohol is good, but alcohol is bad if you drink too much of it.

    Some gambling is good (I fondly remember many nights of penny ante poker with college friends), but gambling is bad if you do too much of it (e.g., interfering with studies or making you poor).

    Drugs are good, but drugs are bad if you do too much of them.

    Pretty much any behavior (excluding criminal acts, libel, etc.) is good or ok in moderation, but bad if you do too much of it. If you simply prohibit potentially bad behaviors, then how do you learn to act with moderation? Too many people have a "don't do it" attitude to most everything, which I think in the end is counterproductive.

  9. Re:NeoPets is weird... by AndroidCat · · Score: 4, Interesting

    No surprise there. Neopets is a member of WISE, the World Institute of Scientology Enterprises. Naturally they're going to follow L. Ron Hubbard's game plan which is to be obnoxious fsckheads making baseless threats using lawyers. (They're also marketing survey spammers as the Dohring group.)

    --
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  10. If this is gambling... by Deathlizard · · Score: 3, Interesting

    ...Then the 1up machine in Super Mario Bros 2 was too, and a blatent one at that. I played that game constantly in the day and I dont have any urge whatsover to play a slot machine.

  11. Required gambling? No, not really by zaren · · Score: 4, Interesting

    "To "feed" their pets, Neopets players have to win points in a variety of mini-games, including versions of poker and blackjack."

    My 7 year old introduced me to neopets, and I quickly learned two things:

    1) Food that you have to pay for is really scarce, no matter how much money you have, and
    2) You don't need to BUY food.

    There's a section of the site where you can find "donations", and maybe someone dropped some food there. There's also a spot where you can get a free omelette once a day. After I discovered that, I don't have to spend an hour a day just trying to find food. I play a few games (btw, they have some really entertaining and addictive games there), make sure my critter's not dying of starvation, and I'm done.

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