EA Predicted to Announce Madden, NHL Sales Drops
bippy writes "Analyst PJ McNealy predicts that EA will announce Tuesday a 20 percent drop in sales for Madden and a 50 percent drop in sales for NHL 2005, partly due to the success of ESPN's low-price, high-content games. McNealy says this likely won't have a huge financial impact on the game developer, but it will affect them psychologically. I'm just surprised that ESPN's price cut worked. It seems that when Madden came out everyone was saying that the price cut wouldn't help ESPN or hurt EA."
The Madden vs. ESPN fanboy war had just died down, the remnants taking refuge in the teenage spam havens of IGN boards and the like. Now comes word that the ESPN Games price cuts worked, and out come the fanboy trolls to take up the fight with renewed fervor. God help us.
Maybe some people decided they were tired of buying the same game over and over again every year. I mean seriously. NHL and Madden are great sports games. Probably the best sports games ever (discounting 10 yard fight and Ice Hockey for the NES). But NHL '99 is every bit just as good as NHL 2k4 or 2k5. If you don't have it yet, buy the newest one. But if you've already got an NHL game or a madden game, there is no reason to buy a newer one.
So maybe a few of the dummies who rebuy the game every year finally realized the dumbness and decied to spend less money and try a game that might actually be a little bit different.
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There's also the issue of the bugs in Madden that were causing people to "exploit" the stamina features in Online games.
I personally just think EA has taken their mindshare for granted. SegaSports gave them a run for the money, and now it seems ESPN has broken through.
Was because it was right at the high end of the "impulse buy" range. Most people will spend up to $20(one bill, well more than that with tax but people don't really think of that) on a whim, but when you start to get higher than that, many people will think twice about it, and probably go with madden because it's a $50 game, so it must be better than your $30 or $40 game...
Monstar L
It could be that in a relatively weak economy with relatively high unemployment, that price matters more. This would difinitely give the ESPN line of games an edge. And, as some have already mentioned, $19.99 is at the sweet spot of the typical impulse buy. Now that we're entering the holiday shopping season, sales should go up for both EA and ESPN lines, but I'm guessing that grandparents will be preferentially buying the ESPN line of games for their spoiled grandkids!
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I would argue that the PC is the niche market.