I Love Bees Coming to an End

With the gold status of Halo 2, the ILoveBees performance will soon come to an end. Wired has an article discussing the meme in depth, and going into details about what exactly it is. If you haven't had a chance to experience the phenomenon yet, the article does a good job of laying it out. (Though the performance finale doesn't come until Halo 2's launch day.)

Comments

'Meme'

[Anonymous Coward]

Dude, I hate to tell you this - but 'meme' doesn't mean what you think it means.

People just like to say "meme" I think. Sounds deep.

Re:'Meme'

[Vaevictis666]

The proper mocking quote is:

You keep using that word... I do not think it means what you think it means.
- Inigo Montoya

WOW

[seven5]

Now i know the ignorance level is at an all time high here at slashdot these days, but every single comment i just read full of it.

"i went to that dumb website when it started, and its dumb. Its still dumb now. This advertisement is Dumb. Sorry i missed out on all the DUMB"

While yes, it does amount to marketing, its way more than an advertisement. The sheer level of involvement in the people who produce an alternate reality game is enough to peak your interest. Try going to http://www.argn.com or http://www.unfiction.com and learning about what I Love Bees actually is and then bewilder us with your obsessive commentary.

Re:WOW

[garcia]

Now i know the ignorance level is at an all time high here at slashdot these days, but every single comment i just read full of it.

"i went to that dumb website when it started, and its dumb. Its still dumb now. This advertisement is Dumb. Sorry i missed out on all the DUMB"

Now while I see what you are saying and I agree with you at least as far as everyone hating everything... I have to say that marketing schemes have been popping up everywhere trying to get people involved and it seriously reminds me that you need to watch A Christmas Story more than once during its Thanksgiving -> Christmas Eve runs...

"BE SURE TO DRINK YOUR OVALTINE"

Remember that in this day and age we have pay-for radio play so that songs get boosted on the charts, we have Jeep getting involved with Geocaching to spread little yellow pieces of marketing trash around, and payphones ringing across the country just so people get excited about a product.

How about you not get suckered in and you buy the product because it's superior not because the marketing gods have your brain by the balls.

Re:players are retarded

[Anonymous Coward]

I'm not the one investing a significant portion of my precious life into AN ADVERTISEMENT and saying "oh, but the characters in the advertisement seem so real!".

This is like getting involved in the old Maxwell House serial commercials where that couple met and fell in lover over coffee over a number of years of commercials - and actually being attatched to them and shit. It's sad and pathetic and I'm really afraid of what is going to happen with MTV and other groups get ahold of this idea. We're going to have twelve year olds spending all of their school time day dreaming and playing on their cell phones, texting each other to try and figure out some Pepsi and Snickers candy bar alternative reality game.

Re:Uhh yeah

[Auckerman]

For those of you who don't understand this kind of marketing:

Two kinds of people will talk about it. First kind being those who "played" the game, with the second kind being everyone else going "wtf". In all cases, they will mention the game it advertises. Case in point, Slashdot just advertised Halo 2 for free, while pretending to be talking about something most people don't care about called "ILoveBees".

Best kind of advertising gets people talking about the product. It's easy to go from a conversation about "it's just a (dumb) market campaign" to "Halo 2, that's coming out?!". Same thing with the subservient chicken website.

Move on, nothing to see here.