Slashdot Mirror
I Love Bees Coming to an End
With the gold status of Halo 2, the ILoveBees performance will soon come to an end. Wired has an article discussing the meme in depth, and going into details about what exactly it is. If you haven't had a chance to experience the phenomenon yet, the article does a good job of laying it out. (Though the performance finale doesn't come until Halo 2's launch day.)
damn...and all this time i thought the bees were REALLY taking over...i guess another four more years of Bush is all we have to look forward to:(
~slashdot are my only freinds ):
So far I didn't have a chance to experience this great advertisement and now I hear it's going away. Life sucks.
Dude, I hate to tell you this - but 'meme' doesn't mean what you think it means.
People just like to say "meme" I think. Sounds deep.
it's a free alternative reality game that further fleshes out the halo universe. some people, such as myself, are really into the scifi story of halo. i recommend the first halo book, the fall of reach, as a starting point after playing halo.
I will wait for Dennis Ritchie to develop I love Cees
Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
What truth?
There is no dupe
Looks like I'm the only BeeKeeper to reply so far.
I just have to say that here's been no better thing with which to waste my time at work... sure its a marketing ploy i guess... but big deal. this ARG actually had characters that we cared about, and a very engaging branching/overlapping storyline, the threads of which are just coming together this week. It's also brought alot of people together as friends who probably never would interact in real life. Now if you'll excuse me... I have a payphone to answer.......
May you be touched by His Noodly Appendage. RAmen.
Huckabee's that is!
/Cowabunga!
Bah! No one can resist the power of Grizzlebee's. Not even Grandma!
Not noteable, IMO a rubbish article.
Now i know the ignorance level is at an all time high here at slashdot these days, but every single comment i just read full of it.
"i went to that dumb website when it started, and its dumb. Its still dumb now. This advertisement is Dumb. Sorry i missed out on all the DUMB"
While yes, it does amount to marketing, its way more than an advertisement. The sheer level of involvement in the people who produce an alternate reality game is enough to peak your interest. Try going to http://www.argn.com or http://www.unfiction.com and learning about what I Love Bees actually is and then bewilder us with your obsessive commentary.
It would appear, to my much surprise, that none of you have read the wired article. Basically I Love Bee is a game. But a game played out in real life. They provide clues, and you run around working the clues out for more clues. This happens in the real world, using phones and websites. This game was used by Bungie to promote their own game, which happens on your XBOX. Very simple concept, terribly obscured.
Anyway these links provide more information, and a community you play the game.
http://bees.netninja.com/
http://forums.unfiction.com/forums/
They probably aren't ready for a slashdoting.
It may be advertising but its using a creative medium...the internet and pay phones, whose GPS coords are provided. At a first glance tho, the www.ilovebees.com is a little archaic, couldn't find any GPS coords or anything, didn't really try tho.
Its very hard to make the connection between www.ilovebees.com and Halo 2 at first glance, and I never heard about it until this article. But of course then I saw the word "grenade" on the webpage...I mean c'mon whats more Halo than random grenades.
One thing tho is that I can't really see this being an effective advertising method...basically because your average joe will only labor through this webpage and decipher the secrets if they already are into Halo 2, so its more like they just wanted to provide some fun entertainment and background to the story.
I finally understand why so many people have been visiting my friend's website from ilovebees related sites. (It's a website about locations of payphones).
We were scratching our heads on this one.
Objects in the blog are closer then they ap
I'm not the one investing a significant portion of my precious life into AN ADVERTISEMENT and saying "oh, but the characters in the advertisement seem so real!".
This is like getting involved in the old Maxwell House serial commercials where that couple met and fell in lover over coffee over a number of years of commercials - and actually being attatched to them and shit. It's sad and pathetic and I'm really afraid of what is going to happen with MTV and other groups get ahold of this idea. We're going to have twelve year olds spending all of their school time day dreaming and playing on their cell phones, texting each other to try and figure out some Pepsi and Snickers candy bar alternative reality game.
http://en.wikipedia.org/wiki/Halo_2 [click here]
The "Haunted Apiary" ARG
The website ilovebees.com (http://www.ilovebees.com) is currently being used as a publicity site for Halo 2, with the site being pointed to by adverts for the game during movie trailers. Ostensibly a site about bees, the server appears to have been taken over by some mysterious force, which is "counting down to something".
The frontpage has a counter counting down to July 27 (when it says "network throttling will erode"), August 10 (when "this medium will metastasize"), and August 24 (at 8:06 am, when it will be "wide awake and physical") - many think something big will happen related to Halo 2 on these dates. Other messages relating to the Halo story are hidden throughout the site. Now that the countdown has ended, a new era in the ILB saga has begun and November 9th is gonna be big.
This style of publicity is similar to that which surrounded the movie A.I. which featured a grand Alternate Reality Game. The Halo ARG has been dubbed The Haunted Apiary.
http://en.wikipedia.org/wiki/Halo_2 [click here]
It's certainly true that the proponents of memetics have a hard time really sitting down and coming up with hard evidence of what they are talking about, but it's also true that doing that is extremely difficult, given the material (which is insubstantial and only really detectable second-hand) and the nature of the idea, which is probably close to sociology, but also straddles psychology and biology.
You have to admit, however, that, on its own, the idea of a "meme" -- an idea as a self-contained unit that makes its way around the culture -- is both fascinating and useful for description of some cultural phenomena.
I would say that memetics really is more like the Saphir-Worf hypothesis. In many ways discredited, but resurfacing in modified forms.
The way memetics claims ideas propagate bears at least a superficial similarity to the way ideas propagate on the internet - the bloggers and the webzines and even slashdot all parrot each other intentionally and unintentionally. Now, even in this context you can probably gripe about the use of the workd meme here. But stuff like "Perl is line noise" is very much a meme in that sense. It get's aped and parroted, and said by anonymous cowards trying to look like they know what they are talking about - a meme. "I don't know where this line noise meme started" is a reasonable statement.
Besides, meme is a good word. I'm happy to have it back, even with a slightly altered meaning.
As a Cloudmaker (the group that participated in the AI game now known as The Beast) I was disappointed by the I Love Bees "game". While the story was certainly interesting, and that is what kept me in it for as long as I was, the game aspect seemed to be sorely lacking. Almost everything was taking bits of text or audio that was given to people then figuring out how to assemble them so that they make sense. It was less of a game, and more of a story that the reader had to assemble from parts. Sure, those parts were scattered around through different readers, but there really wasn't much of a challenge. A large part of the draw of The Beast for me was the actual puzzle aspect. Figuring out what answers Eliza wanted. Having to take chess moves, enter them into a chess program to find the best counter-move, and then have that be the password. Puzzles that forced huge amounts of people to brainstorm together to come up with the answers.
I Love Bees may be a good marketing tool. And it may be a good story. But it failed as a game for me.
"Information wants to be expensive" - Stewart Brand, the same guy who said "Information wants to be free"
For those of you who don't understand this kind of marketing:
Two kinds of people will talk about it. First kind being those who "played" the game, with the second kind being everyone else going "wtf". In all cases, they will mention the game it advertises. Case in point, Slashdot just advertised Halo 2 for free, while pretending to be talking about something most people don't care about called "ILoveBees".
Best kind of advertising gets people talking about the product. It's easy to go from a conversation about "it's just a (dumb) market campaign" to "Halo 2, that's coming out?!". Same thing with the subservient chicken website.
Move on, nothing to see here.
Burn Hollywood Burn
How about you look into your subject a little before you bash people for being suckered by advertising when that's not the case?
The ARG is based on the story of the Halo universe, and yes, come November 9th it will end (According to the Wired article) with ppl being directed to video game stores to buy the game. But although it is technically just one giant commercial, there is not a constant product barrage. People answering the payphones aren't getting spammed with "Buy Bungie games!" or "XBox Rulez!" because that breaks the suspension of disbelief the game (I Love Bees) has created. It is in fact a standalone free alternate reality game. You don't have to like Halo, you don't have to have even ever played Halo. While it may be true that there is no such thing as a free lunch, there is nothing about ILB that forces its product upon you, and I have a feeling that come Nov 9th a lot of people are going to be very sad their fun is over, but go on with their lives w/o giving a rat's ass whether they play Halo2 or not.
As for me, I don't have time to crack cyphers and answer random payphones, but I'll be buying Halo 2 because Halo was the most fun multiplayer FPS I've ever played IMO. Some people may decide to buy Halo 2 because of ILB, and if not then at least they had fun playing the game, incidentally one which gets people outside and interacting rather than just staring monotonously at the television for hours. And unlike the decoder ring revealing an anticlimactic paid advertisement, the "secret" unlocked by ILB will possibly be one of the best video games ever produced - hardly a letdown.
-- I'm not a pessimist, I'm a realist. It's not my fault that life sucks so much. --
Favorite quote from the Wired article:
[...one player even braved Florida's Hurricane Ivan to answer a call at a pay phone that was destroyed shortly afterward.
"Dude," said Puppetmaster 2, "it's a hurricane. Put the phone down."]