More on Neuroscience and Marketing

SLiK812 writes "The NYTimes is running a story about how marketing companies are using neuroscience to determine how to reach a consumer's buy button more efficiently. A quote from the article, 'At issue is whether marketers can exploit advances in brain science to make more effective commercials. Is there a "buy button" in the brain? Some corporations have teamed up with neuroscientists to find out. Recent experiments in so-called neuromarketing have explored reactions to movie trailers, choices about automobiles, the appeal of a pretty face and gut reactions to political campaign advertising, as well as the power of brand loyalty.' Some groups have branded this as Orwellian. I pretty sure I saw the child of this tactic in Futurama somewhere." There's a related story in the The Independent. We've had previous stories on using MRI scans to market products.

Comments

Great! more ads

[stanmann]

Now along with Radio guy(who advertises serious stuff) Radio Female( who pushes the sensitivity button) TV baby( who pushes the happy button) we have research into the buy button that allegedly will induce me to buy something before I even see it, sort of like the LotR Trilogy box platinum extended boxed set with gondor I ordered today.

futurama

[dark_requiem]

Leela: Didn't you have ads in the 21st century?" Fry: Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree.

Neuroscience to determine buying 'buttons'

[grunt107]

To make guys buy: Gorgeous women implying the purchase of a product makes said guy more attractive.

To make women buy: "Sale"

Huxleyan!

[plover]

I'm glad you're an Alpha, and can think of these smart things.

I'm a beta, so I'm happy leaving these smart thoughts to you.

Re:Huxleyan!

[Hentai]

That's deltas, vagina-boy. Betas are clerical.

If these companies

[Timesprout]

Put a metric shitload of money in my bank account they would find my buy button pretty quickly.

Much better Futurama

[Jerf]

Sorry, but this one is much more on topic. (Think about how one would create such a ball if you don't quite get why.)

Fry: I just saw something incredibly cool. A big floating ball that lit up with every colour of the rainbow, plus some new ones that were so beautiful I fell to my knees and cried.

Amy: Was it out in front of Discount Shoe Outlet?

Fry: Yeah.

Amy: They have a college kid wear that to attract customers.

Fry: Well I don't care if it was some dork in a costume. For one brief moment I felt the heartbeat of creation. And it was one with my own.

Amy: Big deal.

Bender: We all feel like that all the time. You don't hear us gassin' on about it.

3ACV15, "I Dated A Robot"

Re:Orwellian?

[Dr Caleb]

would be better directed at a Huxleyan future.

Huxley? Why would I want a future based on the Cosby Show?