More on Neuroscience and Marketing

SLiK812 writes "The NYTimes is running a story about how marketing companies are using neuroscience to determine how to reach a consumer's buy button more efficiently. A quote from the article, 'At issue is whether marketers can exploit advances in brain science to make more effective commercials. Is there a "buy button" in the brain? Some corporations have teamed up with neuroscientists to find out. Recent experiments in so-called neuromarketing have explored reactions to movie trailers, choices about automobiles, the appeal of a pretty face and gut reactions to political campaign advertising, as well as the power of brand loyalty.' Some groups have branded this as Orwellian. I pretty sure I saw the child of this tactic in Futurama somewhere." There's a related story in the The Independent. We've had previous stories on using MRI scans to market products.

Comments

Party Identification?

[drlake]

Hmmm, maybe THIS explains why people are still willing to vote for Bush? :)

Re:Party Identification?

[accessdeniednsp]

Infinitely eh?

heh... well it's amazing how the oil prices have skyrocked with Bush II in office. and oh once again we have no healthcare bill. oo oo and stem cells! yeah, Bush II is the first one to provide funding, because there were no bills in any prior legislation. so that is an apples:oranges comparison. and not to mention Bush II's restrictions and the lip-service to the media.

yeah. Bush II is gen, uh i mean a real, uh i mean, uh, uh, ahh "duhhh yeah i'm smart. cee? i gott a deeplommah from yayle datt my dadddy buyed me"

bah. Bush II is a punk. pull thy head from thy arse, and smell thine reality, o' pre-pubescent one. Bush II: Bush Harder is just a bad sequel to a bad movie.

thank god for aspergers syndrome

[avandesande]

none of this stuff works on me