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More on Neuroscience and Marketing

SLiK812 writes "The NYTimes is running a story about how marketing companies are using neuroscience to determine how to reach a consumer's buy button more efficiently. A quote from the article, 'At issue is whether marketers can exploit advances in brain science to make more effective commercials. Is there a "buy button" in the brain? Some corporations have teamed up with neuroscientists to find out. Recent experiments in so-called neuromarketing have explored reactions to movie trailers, choices about automobiles, the appeal of a pretty face and gut reactions to political campaign advertising, as well as the power of brand loyalty.' Some groups have branded this as Orwellian. I pretty sure I saw the child of this tactic in Futurama somewhere." There's a related story in the The Independent. We've had previous stories on using MRI scans to market products.

2 of 271 comments (clear)

  1. The Buy button... by vettemph · · Score: 0, Redundant


    Of course there is a buy button. It looks like a pair of boobs.

    --
    The government which is strong enough to protect you from everything is strong enough to take everything from you.
  2. haha by u-238 · · Score: 0, Redundant

    the most sickening perversion of science to date. this will be used in the future for justification of communism, anarchism, etc