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Online Gaming Ad Network Launches

Wynken de Word writes "'In a move that could open a new vista of possibilities for advertisers, New York-based Massive Inc. today announces the launch of the first ad-serving network for video games. The company said it has so far signed game publishers UbiSoft, Atari, Universal and Konami as partners in its system, which enables marketing messages to be projected into the digital fabric of their online games.' AdAge.com has the article (reg req.)." If you don't feel like registering for AdAge, just read the press release or see the company website.

22 of 272 comments (clear)

  1. Arrgghhhh by DrMyke · · Score: 5, Funny

    Great, the one place i go to get away from advertising and commercials is video games, now it seems it's going to be just as bad as sitting at home watching TV. I think ill just watch all the visions in my head. (thanks to the 70's i get 15 psychadellic stations in 34 blazing colors)

    --

    -DrMyke
    "mmmmmmmmm, doughnuts" - H.J.Simpson; super genius
  2. Re:Discount. by strictfoo · · Score: 5, Funny

    Why not just have my boss appear in the video game that I'm playing at 2am on a Saturday morning (during MY time) telling me that I need to join some conference meeting?

    Great idea! That'll make up for your time slacking at work looking at ebay and slashdot.

    - Your Boss

    --
    I've just signed legislation that'll outlaw Russia forever. We'll begin bombing in five minutes.
  3. Discount. Ha Ha! by frovingslosh · · Score: 4, Funny
    Or does this just mean that in addition to spending....... you're also going to have the added bullshit....

    Yea, that's what it means.

    --
    I'm an American. I love this country and the freedoms that we used to have.
  4. ad blockers by happyfrogcow · · Score: 5, Funny

    Great, now our video card drivers will have to have ad blocking code in them to filter out the lame ads.

    1. Re:ad blockers by Eric_Cartman_South_P · · Score: 5, Funny
      Great, now our video card drivers will have to have ad blocking code in them to filter out the lame ads.

      Buy a Mac. No games = no ads.

      *ducks*

      I KEED! I own a powerbook! Forgive me.

  5. sounds not-so-fresh by brainspank · · Score: 3, Funny

    I had better not see space blimps with tampon advertisements in Halo 2. It's bad enough on TV. The tampon ads, not space blimps. Space blimps are cool.

    --
    It's only a model.
  6. Gentlemen, start your firewalls! by Anonymous Coward · · Score: 1, Funny

    Might as well start designing a proxy now to inject blank ads into my xbox live stream. Spam in my inbox, spam on my cellphone, spam on my voicemail, advertising on tv, in movies, on SIDEWALKS for god's sake. Ads on buildings, the radio, the web, what's next? Some asshole ad company will build an Ion gun in polar orbit and run ads where the aurora borealis used to be. Maybe Choka-Kola will build a frickin' laser and burn their brand into the face of the moon. I can't be the first one to think the craters on the moon look like cola bubbles. ARRRGHHHH!!! What do you call every advertiser in history boiling in a sea of molten sulfur? JUSTICE!

  7. Greetings from Lothar Dragonsbane! by muertos · · Score: 5, Funny

    Are you ashamed of your sword? Does it embarass you when an opponent laughs at the size of it? There is a solution! In no time at all, you can be wielding a massive zweihander, slaying tons of opponents. You'll be the toast of the party.

    Because sometimes you need a bigger hunk of....steel.

  8. Re:this is profiling..... by tdischino · · Score: 2, Funny
    to reach the 18-34 year old male audience

    God I can't wait till I'm 35 so they will leave me the #@$! alone.

  9. Re:I like it by Anonymous Coward · · Score: 5, Funny

    I like it.....
    as long as you can blow them up with missiles.

  10. i can see it now by yulek · · Score: 4, Funny

    COUNTER-TERRORISTS WIN!

    and now a word from our sponsor...

    --
    in this age of communication i'm just not getting through
  11. Like... by frkiii · · Score: 2, Funny

    ...I don't get enough of this directly from Sony Online Entertainment, almost every time I log into EverQuest? Pfft!

  12. Re:Yippie by exick · · Score: 2, Funny

    I'm pretty sure there are no ads in my bathroom, but I'm scared to go check right now.

    There are if you have magazines in there.

  13. Obligatory Penny Arcade reference by sharp-bang · · Score: 2, Funny
    --
    #!
  14. I am all for this by nate+nice · · Score: 4, Funny

    I want to do my part to keep America Strong and I think by playing games with ad's in it, I will be helping. I fully expect Coke AND Pepsi will debate the better cola in front of me as I am entertaining myself in front of some FPS. Lets face it, you play too many games as do I. We don't have time to really be informed about whats important to us, our things. We have been making bad consumer choices for awhile since we've been into Everquest and not paying attention to the ad's that shape our lives really. Without these ad's, everywhere and all the time, we are simply lost consumers pretending to enjoy things of which we know so little about and perhaps nothing of the competition.

    I say to you Coke, why are you better? And to you Pepsi, differentiate yourself from your rival, mean Mr. Coke. I say duel! To the victor goes my spending dollar! Hurrah!

    --
    "If you are a dreamer, a wisher, a liar, A hope-er, a pray-er, a magic bean buyer ..."
  15. Terrific! by NerveGas · · Score: 4, Funny


    Now you don't have to feel bad about pirating games. You'll know that the designers are making money just by you playing it. You could almost imagine that you're doing them a favor by it.

    steve

    --
    Oh, you're not stuck, you're just unable to let go of the onion rings.
  16. just replace the ads by klingens · · Score: 2, Funny

    put a proxy between you and ad server and replace the images with things you like. Put in your favvourite porn and have "Sims 3: Red Light District", "GTA:1920" with oldtimers, etc

  17. Re:Any company that puts this in its games... by saikatguha266 · · Score: 2, Funny

    When someone insults me like this, I will gladly piss all over his intellectual property.

    You'd be shocked if you piss on your TV when the cable channel you paid for airs an advertisement.

  18. Re:I like it by phallstrom · · Score: 2, Funny
    Plus it makes the game feel more real. (lets just hope theres no Coke ads in games based on other planets/times.. that would do the opposite, it would make the game less realistic)

    I dunno... if the game was set on some frozen world with talking bears it would fit right in :-)

  19. Re:Discount. by solios · · Score: 2, Funny

    Riiiiiight.

    Why would they want to DISCOUNT it? It's Ad Revenue. They're getting MORE money. They have NO incentive to make LESS money. NO REASON to cut the price. NONE to SPEAK OF.

    So You're going to pay 50 for the game, 20 for the service, 50 for the expansion packs, and advertisters are going to pay the company to inject their fecal matter into your eyeballs while you're doing it.

    WELCOME TO CAPITALISM!

  20. Re:Who pays attention anyway? by Surt · · Score: 2, Funny

    Hence the IT industry.

    --
    "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
  21. Re:Discount. by mikechant · · Score: 2, Funny

    to inject their fecal matter into your eyeballs

    eww! I was just about to eat my lunch of pickled rats' testicles and cat vomit but you've put me right off...