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NYT Firefox Campaign Raises $250,000
ScytheBlade1 writes "The Firefox full-page NYT ad campaign finished off today with an impressive $250,000 over 10 days. Impressive to say the least, and it goes to show just how much momentum Firefox has."
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And congrats and not being vulnerable to the latest IT URL spoofing flaw. That one's so easy even a kid can do it.
On the guy that came up with the idea, Rob Davis.
Notice that they were preparing for about 2,500 donors in 10 days at first. And at the end of the 10th day we have a donors from over 80 countries. Quite amazing.
A full-page ad in the NYT costs between $75k and $120k, depending on the page, and when it will be shown. The Firefox team have not chosen a particular day for the ad, but rather a time-window of ~10 days in which it will be shown once. This is cheaper.
I don't know where the rest of the money will go now. There are tentative plans, however, to raise similar campains in other countries if the ad proves to be a success. Maybe some of the excess money can be used for that.
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That kind of money could be better used to finance developement.
They will, according to the interview with Rob Davis at redherring.com:
To date, close to 10,000 people have funneled almost $250,000 through Mr. Davis' campaign into the Mozilla Foundation, the Mountain View, California, non-profit organization that is developing Firefox.
The ad will cost just under $50,000, and the left-over cash will be plowed back into the Mozilla Foundation.
Acocording to this article, the advert costs only $50,000. We already know that The Mozilla Foundation are getting discounts because of the time window, and also because of their non-profit status.