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NYT Firefox Campaign Raises $250,000
ScytheBlade1 writes "The Firefox full-page NYT ad campaign finished off today with an impressive $250,000 over 10 days. Impressive to say the least, and it goes to show just how much momentum Firefox has."
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And congrats and not being vulnerable to the latest IT URL spoofing flaw. That one's so easy even a kid can do it.
Not that New York is the only place on earth I'd want to advertise FireFox; I've been signing it from the mountaintops for months now and haven't looked back. Are there any further marketing plans by the Mozilla group to spread the good word? Aside: I'm a little disappointed in myself for not having remembered to contribute. Oops. Guess it's T-Shirt time ...
""The Firefox full-page NYT ad campaign finished off today with an impressive $250,000 over 10 days. Impressive to say the least, and it goes to show just how much momentum Firefox has.""
Or just how badly we want to get rid of IE.
On the guy that came up with the idea, Rob Davis.
A mention of the spreadfirefox website on popular website slashdot.org brought new woes to the spreadfirefox team:
;)
"We completely went over our bandwidth for this month, and I was just served with a bill over $250'000 for this month's bandwidth usage!!"
The average user thinks the IE *is* the internet.
The key point then Is to educate the user that the browser is not the internet, but just software that accesses the web. And that Firefox is better at doing that and protecting them from intrusion.
Notice that they were preparing for about 2,500 donors in 10 days at first. And at the end of the 10th day we have a donors from over 80 countries. Quite amazing.
A full-page ad in the NYT costs between $75k and $120k, depending on the page, and when it will be shown. The Firefox team have not chosen a particular day for the ad, but rather a time-window of ~10 days in which it will be shown once. This is cheaper.
I don't know where the rest of the money will go now. There are tentative plans, however, to raise similar campains in other countries if the ad proves to be a success. Maybe some of the excess money can be used for that.
Support a Europe-related section on Slashdot!
Congrats to Firefox on the $250K! This is the stuff that sends ripples through the market and makes the CEOs stop and take notice. You don't just raise a quarter million dollars in less than two weeks unless you have something seriously good, or illegal!;-) Anyone in the browser or browser add-on business is going to have to take notice of this because it is real. Browser stats from various web sites are nice, and so are download stats. But at the end of the day, money talks louder than all of that, and $250K is some pretty loud speech!
To the making of books there is no end, so let's get started
"I was surfing in the net. And then, like, bleep bleep bleep bleep bleep! And then, like, half of the web page was gone. And I was, like, Huh?"
You're a developper, admit it.
Of Code And Men
What good is all the development money in the world if nobody ever hears about your product? Or to put it another way, ask Microsoft which is more important. Designing a good product or marketing?
If you wanna get rich, you know that payback is a bitch
That kind of money could be better used to finance developement.
They will, according to the interview with Rob Davis at redherring.com:
To date, close to 10,000 people have funneled almost $250,000 through Mr. Davis' campaign into the Mozilla Foundation, the Mountain View, California, non-profit organization that is developing Firefox.
The ad will cost just under $50,000, and the left-over cash will be plowed back into the Mozilla Foundation.
Acocording to this article, the advert costs only $50,000. We already know that The Mozilla Foundation are getting discounts because of the time window, and also because of their non-profit status.
The 99% name list is the content. It sends a clear message.
to get slashdot to be standards compliant.
All the CEOs and CFOs and other people with impressive titles read the New York Times.
Said people have the "final word" on workplace policy or some such.
If enough of these corporate types know about Firefox, and it gets into their thick skulls [ for corporate executives are among the stupidest people, technology wise, that I know of ] that it's a Good Thing, then said executives may pass down an Order from On High relating to it.
In Xanadu did Kubla Khan
A stately pleasure dome decree
But isn't the main drawback to Firefox at present that it isn't IE? It doesn't support a minority of sites that are IE-specific: by establishing Firefox as a serious competitor with a (say) 20% market share, web developers will be forced to code to the W3 standards and support Firefox. They can't just assume 99% IE and just ignore the few geeks that complain.
That improves the "compatibility" of Firefox without changing a line of code.
They're even trying to hide from the validators:
W3 validator is 403'd
Actual results on the current front page not good