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NYT Firefox Campaign Raises $250,000

Posted by CowboyNeal on from the mo'-money-mo'-money-mo'-money dept.

ScytheBlade1 writes "The Firefox full-page NYT ad campaign finished off today with an impressive $250,000 over 10 days. Impressive to say the least, and it goes to show just how much momentum Firefox has."

6 of 384 comments (clear)

  1. This is fantastic news. by isolationism · · Score: 5, Insightful

    Not that New York is the only place on earth I'd want to advertise FireFox; I've been signing it from the mountaintops for months now and haven't looked back. Are there any further marketing plans by the Mozilla group to spread the good word? Aside: I'm a little disappointed in myself for not having remembered to contribute. Oops. Guess it's T-Shirt time ...

  2. A key part of the struggle by jlrowe · · Score: 5, Insightful

    The average user thinks the IE *is* the internet.
    The key point then Is to educate the user that the browser is not the internet, but just software that accesses the web. And that Firefox is better at doing that and protecting them from intrusion.

  3. This Is Serious by blueZhift · · Score: 5, Insightful

    Congrats to Firefox on the $250K! This is the stuff that sends ripples through the market and makes the CEOs stop and take notice. You don't just raise a quarter million dollars in less than two weeks unless you have something seriously good, or illegal!;-) Anyone in the browser or browser add-on business is going to have to take notice of this because it is real. Browser stats from various web sites are nice, and so are download stats. But at the end of the day, money talks louder than all of that, and $250K is some pretty loud speech!

    --
    To the making of books there is no end, so let's get started
  4. Oh, no problem. by Anonymous Coward · · Score: 5, Insightful

    The 99% name list is the content. It sends a clear message.

  5. Re:Why NYT? by KublaiKhan · · Score: 5, Insightful

    All the CEOs and CFOs and other people with impressive titles read the New York Times.
    Said people have the "final word" on workplace policy or some such.
    If enough of these corporate types know about Firefox, and it gets into their thick skulls [ for corporate executives are among the stupidest people, technology wise, that I know of ] that it's a Good Thing, then said executives may pass down an Order from On High relating to it.

    --
    In Xanadu did Kubla Khan
    A stately pleasure dome decree
  6. Re:I think this is a step in the wrong direction by BenjyD · · Score: 5, Insightful

    But isn't the main drawback to Firefox at present that it isn't IE? It doesn't support a minority of sites that are IE-specific: by establishing Firefox as a serious competitor with a (say) 20% market share, web developers will be forced to code to the W3 standards and support Firefox. They can't just assume 99% IE and just ignore the few geeks that complain.

    That improves the "compatibility" of Firefox without changing a line of code.