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NYT Firefox Campaign Raises $250,000

Posted by CowboyNeal on from the mo'-money-mo'-money-mo'-money dept.

ScytheBlade1 writes "The Firefox full-page NYT ad campaign finished off today with an impressive $250,000 over 10 days. Impressive to say the least, and it goes to show just how much momentum Firefox has."

10 of 384 comments (clear)

  1. Other side of coin. by Anonymous Coward · · Score: 5, Interesting

    ""The Firefox full-page NYT ad campaign finished off today with an impressive $250,000 over 10 days. Impressive to say the least, and it goes to show just how much momentum Firefox has.""

    Or just how badly we want to get rid of IE.

  2. Seems a shame to waste it on a newspaper ad by smartin · · Score: 4, Interesting

    That kind of money could be better used to finance developement.

    --
    The difference between Canada and the USA is that in Canada healthcare is a right and gun ownership is a privilege.
    1. Re:Seems a shame to waste it on a newspaper ad by bogie · · Score: 5, Interesting

      What good is all the development money in the world if nobody ever hears about your product? Or to put it another way, ask Microsoft which is more important. Designing a good product or marketing?

      --
      If you wanna get rich, you know that payback is a bitch
  3. Re:How about a campaign.. by Anonymous Coward · · Score: 3, Interesting

    If Slashdot switched to an HTML standard... any standard... that validates (even almost validates), then I'd buy another subscription. Also, if they switched to PNG, I'd buy another subscription. Until they do, they're just wasting money and I won't have them waste anymore of mine.

  4. Firefox is gaining momentum allright by Lisandro · · Score: 4, Interesting

    I see it among non tech-savy people. I have friends coming and asking me if i've tried it; in the cybercafe i work it's installed on every PC and something like 7 out of 10 clients choose it over IE.

    I'm very happy to see this. I still like Opera better, but Firefox is a terrific browser. And the price is right.

  5. How about a campaign.. by dema · · Score: 5, Interesting

    to get slashdot to be standards compliant.

  6. I think this is a step in the wrong direction by _aa_ · · Score: 3, Interesting

    In my opinion, this is money that should be awarded to developers, and used to further the project. I'm glad that people love firefox so much, but did apache ever buy an ad in the NYT? Apache is the most popular web server in the world by all estimates. They never had to launch a massive media campaign, because they were simply the best product. That's the way firefox should be.

    Also, Microsoft is going to see this as a direct threat. They have far more access to media (MSNBC anyone?) than mozilla ever will. If they were to launch a counter-campaign, which is exactly what they're being baited into to doing, they could scare a lot of people away from firefox, and all open source projects.

    The money should be given to the developers who go relativly un-rewarded, and to foster the development of mozilla.

  7. Re:Why NYT? by tinla · · Score: 4, Interesting


    Because the NYT is the famous one. You (and most other people) seem to have missed half the point - they haven't even bought an ad yet and they're getting huge press coverage. The advert is going to generate 'x' new users. The press coverage about the advert being bought will generate 'y' new users. I suggest 'y > x'.

    Is marketing really so hard for geeks to understand? The buying of the advert in the NYT is a story in its own right. The manner of the advert's funding and the advert being in the most highbrow and famous of news papers is what makes it worth talking about.

    --
    0daymeme.com: Great stuff.
  8. Re:How about a campaign.. by BenjyD · · Score: 5, Interesting

    They're even trying to hide from the validators:
    W3 validator is 403'd
    Actual results on the current front page not good

  9. This is fine and dandy, but.... by amemily · · Score: 3, Interesting

    ...I don't see Firefox making any large-scale penetration onto the corporate networks unless you can manage it with Group Policies.