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NYT Firefox Campaign Raises $250,000

Posted by CowboyNeal on from the mo'-money-mo'-money-mo'-money dept.

ScytheBlade1 writes "The Firefox full-page NYT ad campaign finished off today with an impressive $250,000 over 10 days. Impressive to say the least, and it goes to show just how much momentum Firefox has."

7 of 384 comments (clear)

  1. Other side of coin. by Anonymous Coward · · Score: 5, Interesting

    ""The Firefox full-page NYT ad campaign finished off today with an impressive $250,000 over 10 days. Impressive to say the least, and it goes to show just how much momentum Firefox has.""

    Or just how badly we want to get rid of IE.

  2. Seems a shame to waste it on a newspaper ad by smartin · · Score: 4, Interesting

    That kind of money could be better used to finance developement.

    --
    The difference between Canada and the USA is that in Canada healthcare is a right and gun ownership is a privilege.
    1. Re:Seems a shame to waste it on a newspaper ad by bogie · · Score: 5, Interesting

      What good is all the development money in the world if nobody ever hears about your product? Or to put it another way, ask Microsoft which is more important. Designing a good product or marketing?

      --
      If you wanna get rich, you know that payback is a bitch
  3. Firefox is gaining momentum allright by Lisandro · · Score: 4, Interesting

    I see it among non tech-savy people. I have friends coming and asking me if i've tried it; in the cybercafe i work it's installed on every PC and something like 7 out of 10 clients choose it over IE.

    I'm very happy to see this. I still like Opera better, but Firefox is a terrific browser. And the price is right.

  4. How about a campaign.. by dema · · Score: 5, Interesting

    to get slashdot to be standards compliant.

  5. Re:Why NYT? by tinla · · Score: 4, Interesting


    Because the NYT is the famous one. You (and most other people) seem to have missed half the point - they haven't even bought an ad yet and they're getting huge press coverage. The advert is going to generate 'x' new users. The press coverage about the advert being bought will generate 'y' new users. I suggest 'y > x'.

    Is marketing really so hard for geeks to understand? The buying of the advert in the NYT is a story in its own right. The manner of the advert's funding and the advert being in the most highbrow and famous of news papers is what makes it worth talking about.

    --
    0daymeme.com: Great stuff.
  6. Re:How about a campaign.. by BenjyD · · Score: 5, Interesting

    They're even trying to hide from the validators:
    W3 validator is 403'd
    Actual results on the current front page not good