DoubleClick On The Blocks?

A reader writes: "Many sources report that DoubleClick - the world's leading supplier of cookies - may be up for sale. " There's also an AP report out as well. The online advertising market has been hard lately - but there's also been a widespread perception that DoubleClick has been resting on their laurels.

Comments

One of many options

[fembots]

DoubleClick hired a financial adviser to study options including a sale of part or all of its businesses, a recapitalization, an extraordinary dividend, a share repurchase or a spinoff, pretty much the same thing any company will do, especially when its earnings are better than expected.

Its 3rd-quarter earnings was $15million, up from $6.3million last year, and fourth-quarter forecast is $72 million. So I don't think DoubleClick is going through a rough patch.

Re:127.0.0.1 doubleclick.*

[Zocalo]

But even then, think about it: each time you hit a page with a link to some doubleclick url, you end up hitting port 80 of your own machine

Which is why the smarter ones amongst us mapped it (and numerous others) to 0.0.0.0 instead. I've yet to find a single IP stack where that isn't the network equivalent of /dev/null.