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DoubleClick On The Blocks?
A reader writes: "Many sources report that DoubleClick - the world's leading supplier of cookies - may be up for sale. " There's also an AP report out as well. The online advertising market has been hard lately - but there's also been a widespread perception that DoubleClick has been resting on their laurels.
I'm not only one of the most hated businesses on the web, I'm also rich, and going to become a hell of a lot richer! Woo!
Server: 127.0.0.1
Address: 127.0.0.1#53
Non-authoritative answer:
Name: doubleclick.net
Address: 127.0.0.1
Punch The Monkey If You Want To Buy Doubleclick!
DoubleClick hired a financial adviser to study options including a sale of part or all of its businesses, a recapitalization, an extraordinary dividend, a share repurchase or a spinoff, pretty much the same thing any company will do, especially when its earnings are better than expected.
Its 3rd-quarter earnings was $15million, up from $6.3million last year, and fourth-quarter forecast is $72 million. So I don't think DoubleClick is going through a rough patch.
Rock that crushes, Paper & Scissors that don't matter.
If they really are the leading supplier of cookies, I think this is a golden opportunity for Girl Scouts of America to buy them out. Imagine the possibilities for increased profits!
I wish I could download a Samoa or two now...
Maybe we should take up a spreadfirefox.com-like donation and buy Doubleclick and then distroy all the data they have collected over the years.
Many sources report that DoubleClick - the world's leading supplier of cookies
DoubleClick is a terrible name for a cookie company. No wonder they are up for sale. They should have called it DoubleCrunch or DoubleCookie or something.
Do they have chocolate chip cookies?
Vivin Suresh Paliath
http://vivin.net
I like
Actually at work we solved it company wide. we block doubleclick and other sites like it at the proxy.
we save HUGE amounts of bandwidth by using AD blocking rules in the proxy. to the point that most offices asked why we upgraded their bandwidth only a day or two after setting up the rulesets.
Do not look at laser with remaining good eye.
What if some unscrupulous entity were to purchase Doubleclick?
What would happen to the millions of peoples' personal data that Doubleclick owns?
Who could guarantee that it would remain secure, and not fall into the wrong hands?
Oh, wait...
Which is why the smarter ones amongst us mapped it (and numerous others) to 0.0.0.0 instead. I've yet to find a single IP stack where that isn't the network equivalent of /dev/null.
UNIX? They're not even circumcised! Savages!
There are much worse enemies out there, like Underhand Networks (oops I mean Undertone Networks). These people have figured out how to get popup ads past the Google toolbar blocker. Hey idiots, if I went to the trouble to install a popup blocker, what makes you think I'm going to click on your popup ad, except to close it? I hope the era of annoyance crap flood marketing comes to an end, but I think I'd be naively optimistic to expect it to happen anytime soon.