Slashdot Mirror
DoubleClick On The Blocks?
A reader writes: "Many sources report that DoubleClick - the world's leading supplier of cookies - may be up for sale. " There's also an AP report out as well. The online advertising market has been hard lately - but there's also been a widespread perception that DoubleClick has been resting on their laurels.
Thank god for Firefox and ad-block. Doubleclick and it's clones are no longer an issue for me. I would hope that the demise of doubleclick and its obnoxious marketing would serve as a warning to others who would emulate its business model.
When all else fails, run.
Google is the new guard, highly targeted ads that actually work. DoubleClick is the old guard, banner ads, spam and other annoying crap nobody ever likes to see. No wonder Google is kicking their ass.
The click-through-rates on Google AdWords compared to DoubleClick's garbage are astronomical.
In Soviet Russia, I ruled you
It would be "Is Doubleclick on the block"? Meaning, the auction block or potentially the chopping block. "On blocks" refers to rusting cars in somebody's front yard. Jeez, is even the Slashdot editing being farmed out overseas?
I don't respond to AC's.
how about, if someone has something worth saying, they'll pay to say it? self financed websites were all the rage before the net started being pitched as a moneymaking proposition.
Yes, because we all know that if doubleclick goes away we will no longer have any advertising on the web.
There are much worse enemies out there, like Underhand Networks (oops I mean Undertone Networks). These people have figured out how to get popup ads past the Google toolbar blocker. Hey idiots, if I went to the trouble to install a popup blocker, what makes you think I'm going to click on your popup ad, except to close it? I hope the era of annoyance crap flood marketing comes to an end, but I think I'd be naively optimistic to expect it to happen anytime soon.
Again, tin foil hat stuff. All they do is track when and how often you visit sites. I thought that this cookie paranoia was dead around 2000? You can always just not accept cookies if it's such a terrible thing. Also, setting cookies to expire in a year or two isn't going to reduce the number of cookies you have for at least several years, if that.
I don't respond to AC's.
As much as I dislike doubleclick I like the fact that they make it easy to block their ads, perhaps a future company or future owner will make it harder, so double click going away or changing hands may not be so great.