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Nielsen Will Measure TV ratings Among DVR Users

Posted by timothy on from the watching-you-watching-britney dept.

prostoalex writes "TV ratings publisher Nielsen is one company that got affected by the digital video recorder boom. With 7 million households recording TV shows and watching them on their own schedules, the concept of primetime changes, and the audience reporting is becoming skewed. So now Nielsen is launching a special program for DVR households, which would allow advertisers and TV executives to track the popularity of TV programs. Nielsen plans to distribute paper diaries among the households that use digital video recorder. Last time I did a Nielsen TV rating diary, they paid $5 a week."

8 of 133 comments (clear)

  1. Re:Whew... by Anonymous Coward · · Score: 1, Funny

    No, you have it backwards. You're supposed to ^H the MORE pathetic one.

  2. I always thought it was funny..... by thewldisntenuff · · Score: 3, Funny

    That they sent me the books with like $20 already inside.....

    I never did complete them, but I always hoped they'd send more...:)

    -thewldisntenuff

    --
    My MythTV HowTo
  3. Re:Torrents? by Hatta · · Score: 5, Funny

    I wonder if they'll ever start surveying torrent downloaders of tv shows... :)

    You misspelled subpoenaing.

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    Give me Classic Slashdot or give me death!
  4. Re:No paper diary required for DirecTiVo by mjh · · Score: 4, Funny
    but my wife was hogging the television all week watching the baseball playoffs

    My question stated in complete awe:

    You have a wife who likes sports?
    Normal slashdotter question:
    You have a wife?
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    Key to financial independence: Spend less than you earn. Save and invest the difference. Do it for a long time.
  5. Re:One thing they carefully will NOT measure... by Christopheles · · Score: 2, Funny

    I don't see how that changes much, after you change it, it's still promoting Acme, and I don't support their exploitation of third-world sweat-shop workers to construct sticks of dynamite and bizarre Rube-Goldburg like devices that frequently fail and are indeed quite dangerous to their operators.

    BOYCOTT ACME!

  6. Re:Already signed up. by healy · · Score: 2, Funny

    I can not confirm or deny any such agreement that I did or did not sign to join or not join such an endeavor.

    --
    "Jesus saves sinners...and redeems them for valuable coupons"
  7. Re:Torrents? by severoon · · Score: 2, Funny

    I think this is a great idea. It's just a shame that they have to use paper and pencil, because I understand that's a notoriously bad way to collect data. If only they had a computer-like device connected to the TV that received every remote click so they could know exactly what's going on...

    Oh well, I guess that's a pretty ridiculous idea, huh?

    --
    but have you considered the following argument: shut up.
  8. Re:WHISKY by multipartmixed · · Score: 2, Funny

    Whoops

    At least you can tell I didn't cut'n'paste it. I just forgot the alphabet. LOL.

    --

    Do daemons dream of electric sleep()?