Row Brews Over P2P Advertising

KennyMillar writes "BBC News Online is reporting that advertisers are starting to place ads on P2P networks, because they are so popular. But the owners of paid-for download services are accusing them of "providing 'oxygen' for companies that support illegal downloading.""

Comments

Router Host Blocking

[Anonymous Coward]

I upgraded my wrt54g to a newer firmware and one of the features in the it has host blocking. I simply added a list of advertisers to the router block. The first one added was doubleclick.net. Mass advertisging I guess will have to be distributed rather than a single company or I will contiue to block single point companies.

And you thought the trojans and spyware were bad..

[BalorTFL]

...wait until the ads start popping up. Unwanted advertising seems to infect every aspect of our lives. On the other hand, is this a sign that P2P is gradually becoming legitimatized? If major companies start promoting their products on your favorite P2P program, then perhaps the **IA will be less inclined to sue. We can only hope...

This should be fun

[Timesprout]

On one side amoral advertisers who will stoop to any measure to get their 'message' across. On the other possibly the greediest most conniving industry in the world. Lets hope they do some serious damage to each other.

Pfff

[SmallFurryCreature]

What is this guy smoking? The music industry got its head so far up its ass they just can't see that the world has changed.

Not that I ever seen big companies put ads on P2P sites but if they do it is a sure sign that the music industry is now considered worthy of being ripped off by both consumers and other industries.

Lets face it. File sharing is good business. ISP's and telecoms make money off it. Recordable CD/DVD makers earn from every burned game/movie/cd. Burner makers profit. HD makers profit. Modem makers profit. Cable companies making the cables being rolled out to support our ever increasing data needs profit. Streetmakers profit because cables go underground.

Everybody is making money of filesharing except the music industry and now even totally unrelated industries are finding ways to make a buck out of it. It makes sense for a mobile phone company to advertise to music file sharers. Kids who don't spend money on overpriced cd's DO spend it on SMS packages.

Music industry wake up. Nobody likes you or your product. Get with the times or die. When the first cars arrived I bet the horse industry held similar pleas and nobody cared back then either.

Want to beat filesharing? I got a very simple solution. Get rid of pre-pressed cd's. Put 1 big central computer in each record labels basement wich contains all their songs ever recorded. Put smaller computers hooked up to the net in each point of sale. Give it a few terrabyte cache with the best sellers. Put up several terminals for people to browse the catalogs and sample songs. On request burn or upload selected songs to the buyer. Songs in the cache cost no extra bandwidth and HD space is cheap. Songs downloaded cost peanuts.

Every point of sale will have an infinite stock and be able to sell to every type of music lover. No longer problems with over or understocking. No stolen cd cases.

A simple business model and one the point of sales people love. They have been suggesting this for a long time and several have tried.

But the music industry doesn't want it. It prefers to cling on to the old model. Some horse cart makers turned to making horseless carriages and survived, some didn't. Do we really care about the losers?