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Row Brews Over P2P Advertising
KennyMillar writes "BBC News Online is reporting that advertisers are starting to place ads on P2P networks, because they are so popular. But the owners of paid-for download services are accusing them of "providing 'oxygen' for companies that support illegal downloading.""
Providing oxygen to illegal downloading? Okay the next time you get in a car and drive on a road, you are supporting drunk driving.
The dangers of knowledge trigger emotional distress in human beings.
How dare they come up with an innovative business model that directly competes with established companies. This isn't a free market here.
Don't get me wrong though, ads in P2P networks are a huge pain in the ass.
I upgraded my wrt54g to a newer firmware and one of the features in the it has host blocking. I simply added a list of advertisers to the router block. The first one added was doubleclick.net. Mass advertisging I guess will have to be distributed rather than a single company or I will contiue to block single point companies.
As for the advertising. Well my bittorrent client has no images, I can turn adverts off with Mozilla on web pages, so I'm fairly free. There are ads all over the internet now, why is this any different.. Now if they started inserting ad breaks into a film I downloaded that may be a different matter.
...wait until the ads start popping up. Unwanted advertising seems to infect every aspect of our lives. On the other hand, is this a sign that P2P is gradually becoming legitimatized? If major companies start promoting their products on your favorite P2P program, then perhaps the **IA will be less inclined to sue. We can only hope...
On one side amoral advertisers who will stoop to any measure to get their 'message' across. On the other possibly the greediest most conniving industry in the world. Lets hope they do some serious damage to each other.
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How is this any different to government adverts on late night tv in the uk? Are the government trying to encourage people to stay up late watching pr0n on channel 5, in order that they watch their adverts? Because, if they are, that's morally reprehensable, and obscene, and the government clearly supports pr0n, so I Object!
The last thing I got via a P2P network was a free application for BSD.. Which was copyrighted of course..
Don't see anything illegal with that.
The last MP3 I got, was from a band sponsored website ' please download these and do what you want with them , share them.. burn them.. and if you like it come back and buy our album " Their music is ALSO copyrighted..
Enough with the 'its all copyright piracy' arguments already..
And this doesnt even touch the argument that even downloading 'restricted' media may actually be legal anyway in many cases, regardless of what the RIAA/MPAA thinks..
---- Booth was a patriot ----
So the obvious solution is for media companies and studios to start building P2P broadcast stations that produce such high-quality entertainment that a) it can generate huge ad revenues and b) it drowns out the illegal stuff... right?
Why they should do this:
1. They're not restricted in terms of media. They can ship any audio, video, text, software, etc. media that the "viewers" can open.
2. They have a leg-up on illegal files because they can provide several stable download points (perhaps even using something like Akamai) that make their files faster to download.
3. There is no uplink lag
4. Uplink equipment cost is trivial by comparison with a broadcast or even cable station.
5. Ad revenues can be tied to more reliable measures of the viewer base than with broadcast or television. Neilsen would love this, as would advertisers.
6. You get to leap-frog HDTV and go to better digital formats long before HDTV telvisions have saturated the market.
There are more, subtler advantages, but I think any Hollywood MBA worth is diploma should be able to see them.
Not that I ever seen big companies put ads on P2P sites but if they do it is a sure sign that the music industry is now considered worthy of being ripped off by both consumers and other industries.
Lets face it. File sharing is good business. ISP's and telecoms make money off it. Recordable CD/DVD makers earn from every burned game/movie/cd. Burner makers profit. HD makers profit. Modem makers profit. Cable companies making the cables being rolled out to support our ever increasing data needs profit. Streetmakers profit because cables go underground.
Everybody is making money of filesharing except the music industry and now even totally unrelated industries are finding ways to make a buck out of it. It makes sense for a mobile phone company to advertise to music file sharers. Kids who don't spend money on overpriced cd's DO spend it on SMS packages.
Music industry wake up. Nobody likes you or your product. Get with the times or die. When the first cars arrived I bet the horse industry held similar pleas and nobody cared back then either.
Want to beat filesharing? I got a very simple solution. Get rid of pre-pressed cd's. Put 1 big central computer in each record labels basement wich contains all their songs ever recorded. Put smaller computers hooked up to the net in each point of sale. Give it a few terrabyte cache with the best sellers. Put up several terminals for people to browse the catalogs and sample songs. On request burn or upload selected songs to the buyer. Songs in the cache cost no extra bandwidth and HD space is cheap. Songs downloaded cost peanuts.
Every point of sale will have an infinite stock and be able to sell to every type of music lover. No longer problems with over or understocking. No stolen cd cases.
A simple business model and one the point of sales people love. They have been suggesting this for a long time and several have tried.
But the music industry doesn't want it. It prefers to cling on to the old model. Some horse cart makers turned to making horseless carriages and survived, some didn't. Do we really care about the losers?
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