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Shawn Fanning Is Back Into Digital Music
prostoalex writes "News.com has a lengthy 3-page article on Shawn Fanning's new venture, Snocap. After years of development the company is coming out of the stealth mode and has apparently already secured a distribution deal with Universal Music, promising to turn file-sharers into loyal paying customers overnight. Both News.com and Associated Press are skimpy on the details, but apparently Snocap will market the technology that will (a) sniff out the files shared illegally and (b) fill the peer-to-peer networks with licensed content and serve as a clearing house for the ventures who want to license digital music, but don't want to deal with gazillion of music labels." (We mentioned Snocap last in January.)
We did something like this under contract from teh record labels. We placed drm on windows media files and distributed them on p2p networks. At first, silently delivering licenses to the media player to encourage seeding, then flipping the switch to require a payment before play.
It was easily defeated by the fact that people don't download Windows Media Player files for audio tracks. Almost always they get mp3s w no drm. No mp4, that may be a different story. Of course, you can "wrap" an mp3 file with drm as well, but it should suffer the same fate as those files on the networks that are loops/screeching audio that only have a small inpact on the network. Just mho.
fyi, it turned my stomach to implement such a system and we have abandoned drm completely since then.