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Shawn Fanning Is Back Into Digital Music

prostoalex writes "News.com has a lengthy 3-page article on Shawn Fanning's new venture, Snocap. After years of development the company is coming out of the stealth mode and has apparently already secured a distribution deal with Universal Music, promising to turn file-sharers into loyal paying customers overnight. Both News.com and Associated Press are skimpy on the details, but apparently Snocap will market the technology that will (a) sniff out the files shared illegally and (b) fill the peer-to-peer networks with licensed content and serve as a clearing house for the ventures who want to license digital music, but don't want to deal with gazillion of music labels." (We mentioned Snocap last in January.)

26 of 231 comments (clear)

  1. What is the consumer interest? by Anonymous Coward · · Score: 4, Insightful

    Why would I bother with this when I already have an alternative that is free of charge, more secure, and has more content?

    1. Re:What is the consumer interest? by 2nd+Post! · · Score: 3, Insightful

      An alternative that might have consumer interest would have:
      MORE content. A lot of p2p stuff is modern or pop.
      MORE secure. Lawsuits aren't indications that the current medium is secure.
      MORE useful. Being able to find what you want quickly is great.
      MORE convenient. Being able to find what you want easily is even better.

      Free isn't the only selling point. iPods sell like hotcakes despite being not free. The iTMS also happens to be a popular alternative, though it hasn't YET hit the scale of free p2p, I only see it as an eventuality when it blankets the entire globe, when the libraries are universally licensed, and when the libraries are bigger then p2p libraries.

    2. Re:What is the consumer interest? by rdc_uk · · Score: 5, Insightful

      "iPods sell like hotcakes despite being not free."

      iPods sell like hot-cakes because they work with free. If they didn't, they wouldn't.

    3. Re:What is the consumer interest? by Jah-Wren+Ryel · · Score: 4, Insightful

      iPods sell like hotcakes despite being not free

      They wouldn't sell at all beyond the first couple of hundred if anyone could just press a button and magically turn one ipod into two for no extra cost.

      Since copying information is now effectively a cost-free operation, any business model that depends on charging for copying information is doomed to failure in the long term.

      Charge for searching a well-maintained index of music and movies.
      Charge for the creation and release to the public domain of music and movies.
      Charge for the delivery of music and movies on a physical medium like on a CD or in a theater.
      All of those add or create value that consumers will pay for.

      But don't try to charge for moving bits around in a computer, we can do that already so it adds no value and no rational consumer will pay for it.

      --
      When information is power, privacy is freedom.
  2. I'm already pretty loyal. by teiresias · · Score: 5, Interesting

    promising to turn file-sharers into loyal paying customers overnight.

    Hasn't this already happened??

    --
    -Teiresias
    1. Re:I'm already pretty loyal. by DigitumDei · · Score: 3, Interesting

      Its brilliant business idea in the end. The music industry gets paid, but its other peoples bandwidth being used.

      Imagine if iTunes only had to pay for the bandwidth to have a song downloaded once for every 100 sales. I think their accountants would be salivating at the thought.

      From the perspective of someone downloading from a country with limited international bandwidth (here in South Africa our downloads from the US can be painfully slow even with DSL), this brings up the possibility of downloading from many sources nearer to you than the original shop.

  3. Hrmmm... by Anonymous Coward · · Score: 5, Funny

    "promising to turn file-sharers into loyal paying customers overnight"

    Other side-projects include:

    Turning lead into gold. (codenamed "sorceror's" stone, for american market)

    Project "elixir"; granting licensees eternal life.

    Research into rocket powering pigs, and hell-proof cats.

  4. Hope they don't turn it the other way round by mirko · · Score: 3, Interesting

    What if they force the Internet provider to wipe any file that is not signed by them and thus prevent these p2p networks to be used for Free contents ?
    As a provider of such files, I think I'd have a problem because I want my Free files to circulate freely so they'd better have a good sniffer.

    --
    Trolling using another account since 2005.
  5. DoubleTalk by Locdonan · · Score: 3, Insightful

    It seeks out and find illegal music, and then it fills the P2P networks with legal music.

    excuse me, but isn't sharing legal music still illegal? If not, then I got like 350 cd's everyone can have a copy of... come and get it!

    --
    If I wrote something witty, you would say I stole it from somewhere.
  6. Buisness model by CrazyJim1 · · Score: 3, Funny

    1: Identify illegal music downloads.

    2: ???

    3: Profit

  7. How to go triple platinum overnight: by RandoX · · Score: 5, Funny

    FTA:Record executives say they are also interested in a feature that will track peer-to-peer requests for songs that aren't yet licensed for digital distribution.

    Just release a single titled "Teen sex anime barnyard hack crack lolita".

  8. CA Crack by Anonymous Coward · · Score: 3, Interesting

    Snocap will market the technology that will (a) sniff out the files shared illegally and (b) fill the peer-to-peer networks with licensed content and

    California crack must be pretty good these days as it still allows .COMers to have investors escape reality.

    The reality is CDs need to be priced at $2.50, $4.00 if it is good and new.

    Consumers are rebeling at paying $15 for a BTO or Abba that costs the media producers nothing to produce. Plus, many already owned the wax versions.

    The media induatry is slowly screwing itself.

    Now lets support fiber optics to a country that will put real content on the web, let the adverisers pay for it and open up WebTV for real so I can loose my cable company forever. This country has to have no time for the lawyers and stupid monopolistic legislation.

  9. old LPs, 8-tracks, cassettes by bodrell · · Score: 4, Insightful
    What I want to know is, if the music industry is so concerned that the music we listen to be "licensed," then when will we be able to hold up an old vinyl LP and say "I have a license, so I can download mp3s from any song on this album."

    No, that would be far too logical. Better to charge the consumer for a new copy in whatever medium is in vogue, and then prosecute the people who try to (justifiably) download all the old songs they have on cassette or acetate 78 RPM record.

    I'm just saying we should clear the slate. If it's all about having a license, then let it be about that. But I think I'm owed a few credits for every album I've purchased more than once.

    --
    Si la vida me da palo, yo la voy a soportar Si la vida me da palo, yo la voy a espabilar
  10. relatable by Mr_Silver · · Score: 4, Interesting
    It would not suprise me if his company has signed a deal with relatable whose acoustic fingerprinting technology is used in applications such as MusicBrainz.

    Therefore every time you submit your MP3 TRM's to MusicBrainz, who in turn pass them onto relatable, his company can use that data to identify the songs on the P2P networks.

    Far more accurate (although slower) than looking at the title of the files. Additionally, changing the metadata within the MP3 won't make a difference.

    --
    Avantslash - View Slashdot cleanly on your mobile phone.
  11. Re:and compatible by Technician · · Score: 5, Insightful

    Why would I bother with this when I already have an alternative that is free of charge, more secure, and has more content?


    These people forget that the DRM'ed content is incompatible with my living room DVD player, my car CD player and my portable MP3 player.

    I gathered from the article that a dealer could forward a copy and the reciepient could then buy it. It sounds like buying the DRM key to unlock it to me. My hardware can't use that content. Get a clue guys.. Use a universaly accepted standard.

    This is as useful to me as if you came in to my store and only had Lyra and not dollars. I'd send you away to get it exchanged into something accepted here. DRM music has the same problem. I won't take it. I can't use it. Calling it music doesn't make it playable any more than calling Lyra in the US money makes it good for buying things here.

    Just because I can use it somewhere doesn't make it universal in my location.

    --
    The truth shall set you free!
  12. Re:hasn't someone... by AdamD1 · · Score: 5, Interesting

    I think people are vastly missing the point here. (Surprise.)

    The idea with Napster was that Fanning *always* said that he wanted to work with the music labels. The labels (and the RIAA) unfortunately hated his idea so they sued him out of existence. In my opinion, that was a mistake. The oldskool Napster would have been a fantastic method of tracking and eventually reimbursing labels, publishers and musicians. It was the first effective music distribution network. So no: he's never been "pimping himself out to both sides of the fence." The idea was that he always wanted Napster to become the leading legitimate online distribution method.

    Snocap monitors the contents of files being traded on current P2P networks (they don't say who but we could guess) and then reports that information back to a central server to monitor how often a file (of any type) has been traded and downloaded. That data can then be turned into invoices and sent to ISP's and their customers.

    With that information, he could then approach organizations like ASCAP or BMI, who already get similar information from BDI and other broadcast monitoring services, and use that information for charting purposes and for reimbursement to publishers. BDI charges for this service, and so could Snocap. Since file downloads are a mixture of a broadcast and an "owned goods" model, it's not being welcomed by the likes of ASCAP either but there are likely tons of other options in terms of billing / invoicing services for this kind of monitoring. Remember: This was *always* the plan for the original Napster.

    You can be "sick of" hearing Shawn Fanning's name all the time but the bottom line is he did have a legitimate plan for Napster to begin with which was summarily shut down by the record labels (who it likely would have benefited immensely had they followed it through its course.)

    I think Snocap is a potentially good idea for many reasons. Mostly because I do enjoy the current methodology of the numerous P2P products out there, and also because having worked in the industry, it takes a long time to get your hands on the kind of data which something like Snocap could provide. Snocap could inevitably replace Soundscan if it was proven to be both secure and reliable enough.

    If Fanning didn't do this it's questionable just how long it would take for an existing music industry company to do so.

    $0.02

    ad

    --
    Because I can! [Brainrub.com]
  13. Music is like pr0n by 5n3ak3rp1mp · · Score: 5, Insightful

    Music is like porn. There is tons of free porn out there, but the porn business is still booming. When a person "consumes" pornographic media, their desire for more generally increases. I believe the same goes for music. My exposure to easy music downloads has only served to increase my general interest in music. I listen to more genres and artists now than I ever thought imaginable a few years ago. And I have paid a decent amount for new music as a result, via the current channels.

  14. Already tried this... by Superfreaker · · Score: 3, Informative

    We did something like this under contract from teh record labels. We placed drm on windows media files and distributed them on p2p networks. At first, silently delivering licenses to the media player to encourage seeding, then flipping the switch to require a payment before play.

    It was easily defeated by the fact that people don't download Windows Media Player files for audio tracks. Almost always they get mp3s w no drm. No mp4, that may be a different story. Of course, you can "wrap" an mp3 file with drm as well, but it should suffer the same fate as those files on the networks that are loops/screeching audio that only have a small inpact on the network. Just mho.

    fyi, it turned my stomach to implement such a system and we have abandoned drm completely since then.

  15. Shawn Fanning Is Back Into Digital Music by JohnGrahamCumming · · Score: 4, Insightful

    And I know I speak for many people when I say: "Whatever".

    John.

  16. What's new here? by kauffee · · Score: 4, Insightful

    Once this is implemented, people will still have to reach into their pockets and pull out their credit cards. At that point, it becomes no different than iTunes or the "new" Napster or any of the others. Everyone downloading free music from those networks will just move on to the next free network. Is there something I'm missing here that makes this time different?

  17. Re:In case you are wondering who Shawn Fanning is. by Nick+of+NSTime · · Score: 3, Funny

    Congratulations! You win the award for Best Use of Obvious Information for Karma!

  18. I fear for the kids of today by SmallFurryCreature · · Score: 4, Insightful
    This is a lengthy article? Geez. It would barely fill an A4. If you passed this is class as a lengthy article you would get a 1 for effort.

    Apart from being short it also repeats itself and is pretty light on the details. Basically it claims to turn an exisiting P2P application/network from having illegal files to only having legal files and legal downloads overnight. Ehm, how? and just as important. Why?

    P2P has this deal. In exchange for bandwith I get free content. With this in exchange for bandwidth and cash I get paid for content. So like iTunes and all the others except I need to upload as well? Oh and have a really crummy search?

    Right. Kazaa and others are what they are because I don't have to pay for what I download and because what is being shared is made by users. Bootlegs, old records, forgotten recordings, tiny bands. All the stuff you can't find in the shops.

    If I am going to pay for downloads I want the bloody receiver of my money to pay for the fucking bandwith and not have to download it from some guys 56k modem. Geez. Is the music industry insane or just stupid?

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  19. Exactly. by saddino · · Score: 4, Insightful

    Clearly the tech industry media is hungry for "rock stars" but what most of us realize is that Shawn Fanning stumbling into writing a groundbreaking application does not make him a visionary. The same holds true for Marc Andreessen.

    Someone was going to write the first successful P2P app, and someone was going to write the first successful web browser.

    But being that someone doesn't make you a somebody worth caring about when the bright lights have faded.

  20. Take off like a zepplin by pkcs11 · · Score: 3, Insightful

    This won't fly. For many reasons, but primarily there will be no assurance that what this software removes is truly unlicensed or even the file it thinks it is. And with no way to recoup lost files, it essentially won't gain acceptance. Whoever is hailing this as anything other than draconic needs to be shot.

    --
    "I have an odd craving to whisper about those few frightful hours in that ill-rumored and evilly shadowed seaport of dea
  21. Why are we still buying music? by O+Tetios · · Score: 3, Insightful

    Back in the day artists needed the record companies because they provided a medium for distribution of the artists product, in the form of LPs, tapes, CDs, etc. The artists don't really make any money from these distributed media, but they do get their music out into the world. Artists income is primarilly from live performance, and it was healthy income so long as their albums were well distributed by a capable record company. Now, a medium for distribution (Free P2P networks) exists, and it isn't the recording industry so they're going nuts about it because they don't want to die off. What irks me is that they're winning now! Somehow, artists didn't choose to leave record companies, and consumers caved because of the threat of litigation (which I do not mean to make light of, it is a hefty threat). So that leaves us (in the most general sense of the word) working to keep a cumbersome, inefficient and net draining system in place. As I see it, the Recording Industry is really out of context, but it has lots of money in its paws so it's using it to thrash around.

  22. Re:hasn't someone... by Pedrito · · Score: 3, Interesting

    The labels (and the RIAA) unfortunately hated his idea so they sued him out of existence. In my opinion, that was a mistake.

    Yeah, I have to chime in here. It was a HUGE mistake. In fact, there are a few people like me who are so pissed, we'll never buy from RIAA members ever again because of what they did to Napster. That may sound stupid or an excuse to illegally copy music. The fact is, I own cases and cases of legally purchased CDs and roughly 99% of my MP3 downloads were songs I already had in my collection but downloading was faster and easier than ripping myself.

    On top of which, a good number of the downloads that weren't in my collection led to purchases of CDs.

    If the music industry had found a way to work with its customers, who clearly wanted this medium, I would have been happy to pay for online music. But instead, they sued their customers and they sued Napster.

    So, my feeling now is FUCK THEM. They won't get another penny out of me. They want to make things right with me, they can send me a check for all the crappy quality cassette tapes that stuck to tape heads and got eaten up, or for all the CDs (you know, the media that's supposed to last forever), that got eaten by (Slashdot won't take my link to: http://www.ananova.com/news/story/sm_328113.html)
    Geotrichum fungus while I lived in Mexico.

    Yeah, that'll fucking happen. Fuck 'em. I suspect the RIAA will have a much shorter lifespan than I will. I think they've outlived their usefulness and that's going to become readily apparent over the next decade. The music industry business model will change, the power and the money will go to the individual artists, where it belongs, and the RIAA will be but a bad memory.

    And even if it doesn't happen, I'll keep hoping for it and I certainly won't help those assholes out.