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Amazon Japan Offers Barcode Purchases via Camera Phone

Zode writes "Jesse James Garrett reports that Amazon Mobile Japan customers can purchase a item with their camera phones. "Snap a photo of a product bar code using your cell phone, and Amazon Japan will give you a price check," according to Garrett, relaying from this article in Ketai Watch (Wireless Watch). Here's the English translation from Babelfish."

26 of 211 comments (clear)

  1. Available in America... by Barbarian · · Score: 3, Interesting

    ...in 6 years. That's how these things tend to go.

    also 4th post.

    1. Re:Available in America... by physicsphairy · · Score: 4, Funny

      Actually your post was the 10907649th post. Sorry, I'm afraid you were slow.

    2. Re:Available in America... by tod_miller · · Score: 3, Funny

      You are not familiar with the constant 'th'

      th = 2726912.25

      4th = 10907649

      10907649th = a really big number.

      So in fact he was right. I wonder why so many people claim to have the 2726912.25 post, nothing special about it.

      --
      #hostfile 0.0.0.0 primidi.com 0.0.0.0 www.primidi.com 0.0.0.0 radio.weblogs.com
    3. Re:Available in America... by aussie_a · · Score: 3, Insightful

      You have WAY too much time on your hands.

  2. Purchase from ADs ? by Gopal.V · · Score: 4, Informative

    It looks as though the shopping is done from bar codes on Real-ads :)

    Bar codes are kinda hard to get right on a mobile phone camera (but I think high end only).

    This is the beginning of a new cross-shopping trend. Enter a shop, look for a product , enter in amazon , measure urgency vs economy , pick it up or order :)

    I already saw a company in India offer an IR universal remote control for their phones (Nokia 3220 IIRC) . Was a trial version for 15 days after which it asks whether you want to buy the app. You pay for it through your mobile too and the bill comes down to you as part of your monthly phone bill.

    M-commerce , eh ?

    1. Re:Purchase from ADs ? by Eric+Giguere · · Score: 3, Insightful

      must be really behind with phones

      Absolutely. The North American market is very different. Competing technologies (CDMA, TDMA, GSM, iDEN) mean there is less choice in terms of handsets, plus they're locked for the most part to the carrier that sells them. Costs are often more than landlines. You pay to make AND receive calls. Coverage can be spotty due to geographic extent. Analog coverage is still a factor. Lots of different things.

      Eric
    2. Re:Purchase from ADs ? by Eric+Giguere · · Score: 3, Informative

      Forgot to mention: Steve Punter's Southern Ontario Cell Phone Page is a great resource for information on the North American cellphone market from the consumer viewpoint. (Well, it's really about the Canadian market, but the same technologies are used in the US.) He has a good explanation of the various technologies available in the North American market, and links to all the carriers in Canada. I find the coverage maps (like this one for my area) pretty useful.

      At least the BlackBerry is designed and built here, so we're not totally behind!

      Eric
      Basic info about BlackBerry development
  3. Here's a wacky idea: by Kiyooka · · Score: 3, Funny

    you could put the price on the bar code tag instead, thereby saving your customers time and energy.

    They won't even need a cell phone. Imagine that!

  4. Far Out indeed by Desiderata · · Score: 3, Interesting

    That's amazingly far out. It sounds like something from a scifi movie... but it could turn out to be useful. I doubt my camera phone can take such clear pictures (hey, I have trouble recognizing myself) but all things are possible in Japan. Just out of curiosity (the Babelfish article did NOT make sense) would this mean that while buying something at a shop, you would realize it's cheaper on Amazon? I don't know, taking into account shipping and the 1-2 days wait for products, I would just buy it at the store while it was right in front of me.

  5. Male information by Spy+Handler · · Score: 4, Funny
    "In addition, such as CD sales ranking of search keyword ranking and American Amazon the male also information is published."

    Why is Amazon publishing my male information?

  6. What about the bookstores? by lastninja · · Score: 5, Insightful

    How long until bookstores forbid the use of camera phones? I think many bookstore owners would be less than pleased if people only entered their store to be able to buy books from some other place.

    --
    John Carmack fan, browsing at +5 since 1999.
    1. Re:What about the bookstores? by Cryptnotic · · Score: 4, Informative

      Prices on books in Japan are pretty much fixed. The price including or excluding tax (which is a standard 5% across the country) are printed on the book by the publisher. I guess there are discounters, but Amazon doesn't seem to be one of them. All prices there seem to be standard, or maybe 5% or so off.

      Japan does other weird things like splitting books into two halves. I'm not sure what purpose this serves, since usually they're sold together. I guess you could maybe buy the first half and then decide if you want to buy and read the second half or not. Maybe it's easier to hold one small book at a time rather than one large book.

      My kanji and vocabulary are so weak that all I can read are manga for kids. Even then, I need a dictionary, and I'm probably picking up all kinds of weird childish or goofy expressions.

      --
      My other first post is car post.
    2. Re:What about the bookstores? by takochan · · Score: 3, Informative

      I live in Japan.

      They didn't ban the phones, but came up with a uniquely Japanese compromise.

      They got together with the phone maker association and got them to agree that when phones take a picture, they *must* (all phones do it now BTW) make LOUD camera clicking sounds, or play LOUD music that you can hear across the store...

      This way the store keeper can hear the sound, come and throw you out...

    3. Re:What about the bookstores? by Captain_Frisk · · Score: 4, Insightful

      I'm not sure, but I had the distinct impression that the loud noise was not to tip off shoppers, but to tip off ladies that you might be using your camera phone to take rude pictures of. (In the locker room, or up some poor girls skirt)

  7. All we need now.. by up4fun · · Score: 5, Insightful

    is standard barcodes and we could do price comparisons in the same way that shazam tags recorded music.

    Imagine sending a picture of a barcode to ebay to see if there's an auction for that item running.

  8. This was bound to happen by novalogic · · Score: 4, Insightful

    Well, this seems like a neat system, however, I hardly ever use Amazon as a price referance, I tend to look at ebay when I buy things. If it's retail, then it's retail. It's the aftermarket price that I worry about... Unless www.pricewatch.com can come up with a system like this, that woud be snazzy

    --
    --
  9. Not a wacky idea. A stupid idea. by Lord+Kano · · Score: 4, Insightful

    First, one of the benefits of bar codes is that you don't have to put individual price tags on items anymore.

    Second, if you had to pay someone to manage all of those price tags, you'd have to raise your prices thereby making amazon an even more attractive alternative and losing even more business in the proces.

    Third, did you even think about what you were suggesting before you did it?

    LK

    --
    "Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
  10. Bezos on TechTV by shaneh0 · · Score: 4, Funny

    I saw Jeff Bezos on TechTV about a year ago and he talked about this technology as being a precursor to complete optical product recognition.

    Essentially, he explained, you could take a picture of anything from the cover of a book to an action figure, mountain bike, sandbox, stereo reciever, sweatshirt or snow mobile and recieve price comparison from Amazons network of retail sites and "shops."

    I remember it distinctly because it was the first time i actually felt that a camera on a cell phone wasn't the most idiotic idea I've ever heard.

    This was, of course, BEFORE I discovered that women stick their camera-phones down their pants and take pictures, and ACTUALLY POST THEM ON THE INTERNET!

    Hmm.. I wonder if Amazon.nl would give you a price comparison of THAT... hmmm... ...not that I would use such a service, even if it existed... ...but if you happen to, you know, come across one.. maybe.. let me know?

  11. I don't know how the situation is in Japan... by Advocadus+Diaboli · · Score: 3, Interesting

    ... but in my county you have to pay money to send photos from a cell phone to someone. So instead of spending my money on products I'm asked to spend my money on getting the price for the products? That looks quite strange to me. :-)

  12. Re:Yah shops are going to love that by Raindeer · · Score: 3, Insightful

    Your argument is correct for the most part. I'm willing to bet some are going to hate it. However a smart salesperson can also use it to his/her advantage. Point the buyer at the fact that the price difference is not large, that their are benefits in buying in a shop, because of service and then use a recommendation for an extra as a way to sell an item on top of the deal. If there is a steep price difference then try to give the buyer a package deal with a discount, which still leaves the seller with a nice margin.

    Research in the Netherlands has shown most Dutch people search online for product information, but buy offline if the price difference is not too high, or they want instant gratification etc etc.

  13. Babelfish by MadFarmAnimalz · · Score: 3, Funny

    I ran the babelfish translation through a markov generator and was not surprised when the output made more sense than the babelfish translation. Here:

    The Amazon Japan ...
    did the portable edition of online book store "Amazon.co.jp" service
    is started from 2001, but ...
    was done attendant upon the efficiency improvement multi-functionality
    of carrying. Were added in personal computer edition became purchase
    possible. In addition, such as CD sales ranking of search keyword
    ranking and American Amazon the male also information is published.
    Also navigation and search function of the portable telephone and
    can scan the bar-code of the commodity, also the service which with
    the same sight the purchase possible commodity it can order directly.
    At the same company, when the commodity which order and the friend
    of the consumable have likes, when liking to know whether what kind
    of related commodity sells in other things, with you say that utilization
    when you said is supposed. EZweb, border phone live! Edition, while
    looking at the trend of i mode edition, have assumed that it keeps
    examining. On the 22nd concert was held inside capital. As for jasper
    of Representative President same company,
    "those where the commodity is discovered in Amazon with scan search,
    become very simple", that appealing the easiness of the same service.
    Concerning ... doing
    portable edition "with respect to the strategy, as the importance
    you consider also Mobile", that it does, "function of personal computer
    edition even with Mobile steadily probably becomes possible. On the
    one hand, keeps constructing also just Mobile feature ", that you
    talked the future enthusiasm. As for access to of portable edition
    Amazon.co.jp, if with the same

    --
    Blearf. Blearf, I say.
  14. Keitai doesn't mean wireless by joda · · Score: 3, Informative

    It means mobile and is used as a slang (or rather abbrevation) for mobile phone (which is keitai-denwa). So keitai watch is a news site about phones, not wireless stuff in general.

    It's BTW pronounced ke-tai.

    --
    Buy all your crazy japanese videogames from
  15. Nice idea by lintux · · Score: 3, Interesting

    This is the first time that I actually see a sane reason to have a camera in a mobile phone. They're too crappy for taking real pictures, they increase the weight of the phone by 25%, more and more places are banning cam-phones... But at least now you can use them to buy stuff at Amazon. ;-)

    I wonder if they patented this...

  16. Readable translation by kahei · · Score: 3, Informative


    I said 'readable', I didn't say 'good'... I'm at work. Anyway:

    Amazon japan have updated the mobile phone version of the amazon.co.jp shopping site, which they run. The menu and search screens have been completely redone, and for iMode, there's a service starting whereby you can scan a barcode using your phone and look up or buy an item.

    The amazon.co.jp online store mobile verison was opened in 2001 but has been remade in the light of the improved power and functionality of mobile phones. The 'home & kitchen' and 'toy & hobby' stores, included in the PC version of the site, are now in the mobile version, and products not in the PC version's 'marketplace' can be bought too. Recommendations appear too, in the form of search keyword rankings and the CD sales rankings from the US version.

    The navigation and search functionality of the menu screens has been enhanced too. In each store, bargain corner products, 'campaign' (ie sales promotion) information, and discounted 'red' prices are visible -- as well as product images. In product search, detailed search features are available depending on the type of product, and a search can be done from any screen.

    As a new experiment, the iMode-oriented 'Amazon Scan Search' service has been begun. With this, you download a free specialized application, and using the camera in your mobile you can scan the barcodes on items. After scanning, a request is sent to the mobile version of amazon.co.jp, and if the item is one that can be obtained at that site, you can order it. The same company also suggests you use the feature when ordering consumables, or when you want an item like one that your freind has, or when you want to see what related products are for sale. The 'Vodaphone Live!' version of EZWeb is also considering the iMode trend.

    A product launch was held on the 22nd. Amazon's representative director, Jasper Chan, emphasized the convenience of the new service, saying 'With Scan Search, discovering Amazon products has become unbelievably easy!' Concerning the remake of the mobile version of the site, he said 'We see mobiles as strategically vital' and describing the enthusiasm with which the matter will be taken forward, he said 'Whatever functionality is available to the PC version will, more and more, be in the mobile version as well. On the other hand, we will also be building functionality specially to suit mobiles'.

    The amazon.co.jp mobile version is accessed via iMode from 'Shopping Ticket', via EZWeb from 'Shopping'/'Books/CDs/DVDs', and via Vodaphone Live! from 'Shopping/Ticket'/'Books/CDs/DVDs/Games'.

    --
    Whence? Hence. Whither? Thither.
  17. Indian patents ... by Gopal.V · · Score: 5, Informative
    > does patent law work the same way in India as it does in the US

    Introduction, Preliminary, Inventions not Patentable clearly mentions something about e-Patents .. so that post can be easily forgotten .

    Computer Programs
    1. Computer program is not patentable invention as computer program is
    a set of instructions for controlling a sequence of operations of a dataprocessing
    system. It closely resembles a mathematical method .It
    may be expressed in various forms eg. A series of verbal statements, a
    flow chart, an algorithm, or other coded form and may be presented in
    a format suitable for direct entry into a particular computer, or may
    require transcription into a different format (or computer “language”). It
    may merely be written on paper or recorded on some machine-
    readable medium such as magnetic tape or disc or optically scanned
    record, or it may be permanently recorded in a control store forming
    part of a computer. Thus it is evident that a program may be presented
    in terms of either software or firmware.

    India does offer Process Patents but explicitly prevents patenting naturally occurring substances or extracts there of. However you are free to patent your form of culturing or producing an anti-biotic or vaccine. Patent infringement can be enforced in India as is with any other country in the world. Interestingly , Prior art of Foreign origin are valid in India - unlike the USPTO .

    Get an OSS Loving, Nuke Missile Desgning President for your country too :)

  18. OT: Re:What about the bookstores? by ProfitElijah · · Score: 4, Informative

    Yeah, they split them because Japanese books are historically a smaller form factor than Western ones. Lord of the Rings, for example, is sold as an 11 book box set. Smaller books fit in handbags better, and given than nearly everyone in Tokyo has a painfully long commute, making books small enough to hold in one hand while standing is a good idea. I used to reverse commute from my place in central Tokyo out to the National Cancer Center East, about 2 hours in all, and standing most of the way. Little books would have been nice.